The world's abuzz this week with word that Twitter is getting serious about business – the proof point being Twitter's new subdomain "business.twitter.com" and the "Twitter 101" handbook currently living there, a white paper of sorts aimed at helping companies figure out how to leverage the sometimes befuddling service. This…
The world’s abuzz this week with word that Twitter is getting serious about business – the proof point being Twitter’s new subdomain “
business.twitter.com” and the “Twitter 101” handbook currently living there, a white paper of sorts aimed at helping companies figure out how to leverage the sometimes befuddling service.
This all reminds me of Fall 2004. Back then, Google was coming on hard in search. And while the world viewed Google as an upstart stealing query share from the incumbent Yahoo, the real drama was happening on the business side. By the Fall of 2004, Google’s AdWord and AdSense solutions were warranting serious attention from the same ecosystem of SEO/SEM that previously had focused on Overture’s offerings.
In this Fall, 2004 thread on Webmasterworld, where SEO types hang out to talk shop, search marketers debate the relative performance and profitability of Overture compared with Google. Prior to that year, Overture was the undisputed king of paid traffic. But in ’04, Google started pulling ahead, and since that time, it’s never looked back. Why?
Read More