This morning marks the launch of ExecTweets, a platform my company has built working with Microsoft, its sponsor, and Twitter. I’m proud of the work here, it reflects a lot of thinking about how to use conversations like Twitter to fuel what I hope is a value-added experience. In this case, we’re filtering for business-realated content from senior execs in various industries, like retail, healthcare, government, and more, and we’ve created a platform for community conversation, voting, input, and recommendations. (FM blog post here).
It’s a first effort, and we’re already working on the next iteration. Microsoft has been a great partner because they understand the concept of marketing as conversational media, not just as “campaigns to be flighted.” And it’s been great to work with Twitter, which in its blog post announcing ExecTweets notes: “our focused commitment to Twitter itself means we don’t have much time or resources to build these interesting topical experiences. It turns out the folks over at Federated Media have both the resources and the expertise. So if you’re a major brand and you want to sponsor a topic-focused social media experience with Twitter, we suggest Federated Media—they’ll fix you up right.”
Appreciate the shout out. And yes, as Mashable notes, this is partially a business model for Twitter, but it’s not one of the major legs of the stool, (directionally, it is for FM, but it’s not a cornerstone for Twitter – more of my thoughts on TweetSense and other Twitter models here). Twitter has a history of promoting applications and projects they think are interesting, relevant, or valuable regardless of any financial arrangement. Federated Media felt that Twitter should share some of the revenue associated with ExecTweets since this project is made possible using their open platform.
We hope to do a lot more projects along these lines, please let me know what you think, and how we can improve them.
This is a great idea. It will be of immediate value for work I’m doing with a client who is tracking social media usage of their major customers. Thank you!
Great looking site – and looks like it’s built on WordPress! 🙂
FM did a great job there, and it’s very nice of them to involve Twitter which is actually optional (thanks to Twitter’s Open API).
Sure thing, this is a good revenue model for FM but the least income for Twitter.
Very interesting. “Browse by industry” is already my favorite 😉
Nice job, JB and team. The key ingredient here is bringing value to the community. There is also an element of giving more than you get. It takes experimentation like this for the space to grow. Thanks for continuing to push the envelope.
Hey John, great job, and great idea! It would be nice to see TechTweets or something along those lines (if you can find a suitable unquatted domain). 🙂
ExecTweets cuts through the clutter and provides only the most relevant and insightful business-focused conversations – all curated and aggregated into industry verticals like Healthcare, Retail, Finance and more. You can now easily find the best, most important conversations happening between influencers in your industry. You can also nominate executives to be included in ExecTweets (your boss will be flattered).