Recently I interviewed Jason Kilar, CEO of the very hot (and very unusual) video start up Hulu. (If you want more on what Hulu is, check out his introduction of it at our CM Summit last June). Hulu is funded by NBC and Fox, and Jason comes from Amazon, and he’s very clearly a product guy – and Hulu is a very good product.
In any case, when I was moderating the panel (it was at a private event), I asked Jason if the SuperBowl ad his company ran (it was part of a deal with NBC, paid for with credits) drove any significant traffic for hulu.com. Jason demured, which I surely understand. But now I got the skinny, from a very good source.
According to that source, traffic increased by about 50% to Hulu after the ad ran. (The ad is below).
That’s pretty darn good.
Hulu is growing like a weed. According to other sources, it’s up to nearly 30mm uniques now. More video plays than either Microsoft of Yahoo. Watch that space….