Twitter is again overloaded (Fail Whale, which always reminded me of that scene with James and the Giant Peach where the birds lift the peach out of shark infested waters, anyway…). Follow me here if you can.
So, since I can’t entertain you with Tweets and Crowdfire is ripping it up, here’s a photo from the National Archaeological Museum of Athens that I took today (I took alot more). This fellow, a philosopher, seems quite bent. I liked him.
Their marketing departments are currently structured to CONTROL message, not ENTER a conversation. There will need to be a major overhaul of the MarCom structure to change this. Right now, Engagement doesn’t have an ROI, and frankly doesn’t scale on the level that they are used to. The organizations will collapse on themselves if they have to do what it takes to LISTEN as well as speak.
The first big time CMO that cracks this code and truly embraces this will be rock stars of the marketing community in the next decade. They right now are too scared about getting fired to sing more than a few bars.