That’s what I am, of Google’s “traditional media blog,” launched early this month.
Here’s the feed. Here’s the mission:
The recent launch of our traditional media advertising platforms enables you to advertise on TV, radio, or in newspapers. We’ve created this blog as a place for you to turn for the latest in feature launches and tips to help you run effective traditional media campaigns.
I think the idea that Google, which most “traditional” media companies fear, “helping” samesaid companies execute is going to take some….finesse. The idea of having a voice that humanizes that relationship is a good one. Looking forward to seeing how it plays out.