BB notes:
Swedish ethnologist Erik Ottoson of Uppsala University studies how people browse at flea markets, wander through malls, window shop, and even dumpster-dive, to understand the psychology of “searching.” Specifically, Ottoson focuses on “serendipitous searching,” what he defines as “open browsing for anything that awakens the person’s interest.”
Link
It’s fitting, somehow, that it’s ‘print only’.
I have long since user the metaphor of digging through a garbage can for the process of “searching the internet”, but I don’t know if taking the metaphor literally will, um, *reveal* anything worthwhile….
;D nmw
I’d be interested to hear what he digs (diggs?) up. I think the cognitive process from live window shopping to online search is structured too differently to make a strong connection. But hey, you never know.