1. Tim Armstrong, who runs ads at Google, says display will be “very significant” in near future for Google.
2. Google closes its Doubleclick acquisition.
As I said today at Verge, the key here is to define “display.” Is this “algorithmic juju masquerading as branding but really a front for more direct response” display, or this the “we are now in the publishing biz, AKA audience value-add, talent management, and human relationship” display?
There’s a big, big difference.
I guess they could always change their motto to “don’t be disappointed”.
;D nmw
The latter will scare publishers… which will in-turn impact on DoubleClicks client base.
If you add to this the rise of Enterprise-class open source (and free) ad servers like OpenX, then i see many publishers jumping ship.
Lets not forget that DoubleClick as a platform is in a weak strategic position.
This sounds very interesting. So, take Google Open Social Profile, see if we know each other (or friends of friends) and do a better Beacon?