The release is here, from it:
Yahoo! Inc., a leading global Internet company, today announced the Yahoo! Search Marketing Commercial API Program, which provides businesses and developers of all sizes free, open access to the “Panama” search marketing application program interfaces (APIs). Through this program, advertisers, developers and commercial partners including ad agencies and technology providers can easily build upon Yahoo!’s core search marketing technologies to enhance their existing business offerings or create brand new search marketing tools and applications. In addition, the program provides a range of value-added services to help commercial partners gain greater insight into Yahoo!’s search marketing product roadmap and fully leverage Yahoo! Search Marketing’s APIs for their clients.
But … will it blend?
In all seriousness, I see this release and my firs thought is … “so what does it do?”
I’m guessing that this allows private developers to either:
1 – show Yahoo! ads in more creative & interesting ways
2 – show Yahoo! ad data for their company in more creative ways
… which is it? or, is it none of the above?