My site was jammed by spammers most of today, I barely got two posts out. But it’s back, and we’ll be back to normal soon. I did have a very interesting talk today with Yusef Mehdi, who ran the aQuantive deal for Microsoft, and Brian McAndrews, the CEO of aQuantive. What struck me most was the commitment to have a solution that counters AdSense, but with a richer suite of services for both publishers and advertisers. Microsoft is really committed to this business, but they have work to do to productize and integrate this acquisition. More soon.
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My site was jammed by spammers most of today, I barely got two posts out. But it's back, and we'll be back to normal soon. I did have a very interesting talk today with Yusef Mehdi, who ran the aQuantive deal for Microsoft, and Brian McAndrews, the CEO of…
It comes across that they’re totally reacting and not making “the first move” and paying premium after premium. Must be that second (or third) mover advantage…
Just a hunch, John, but I think what they’re really committed to is trying to hop back onto a train they missed. Big time.
Yusef used to head all of MSN Search before he was demoted so this deal may have been influenced by some agency costs (no pun intended).