Local.com is a public company, so it has to be ready to defend its numbers. I just got a release which claims a $35 RPM for the site. That’s pretty darn good. Not Google good (estimates say Google’s at nearly twice that) but still, very good.
IRVINE, CA, Apr 04, 2007 (MARKET WIRE via COMTEX News Network) — Local.com (NASDAQ: LOCM), a leading local search engine, today announced that it has surpassed the $35 milestone for search traffic monetization during March 2007. This milestone reflects consistent monetization of over $35 in revenues per thousand pages viewed (RPM) on Local.com.
The company previously targeted a $35 RPM based on current ad partners, and expects RPM to increase as it adds direct advertisers, a major initiative for the company in 2007. For the fourth quarter 2006, Local.com achieved a $29 RPM.