I’m late to this, (Board meeting, travel, bleagh) but it’s fun to note Google’ patent application for display of ads on digital billboards. More here and here.
From ClickZ:
If patent filings are anything to go by, contextual advertising powered by Google will start appearing on digital billboards in a shopping mall near you.
The Mountain View, Calif. search marketing giant has filed a patent application for technology that lets local stores tie their stock control computers to a Google-powered ad network, a strong hint that the company is planning to expand expansion beyond Web, print and radio advertising.
The patent, filed December 21, 2006 with the USPTO (United States Patent and Trademark Office), covers systems and methods for allocating advertising space in a “network of electronic display devices.”
Put another way: the web will be everywhere, and everywhere there might be an ad, Google will be.
How wonderful… (yes I am being sarcastic)
Looks like Big brother is here, this sounds a little like THEY LIVE, where everything had a subliminal ad on everything.
Good Info. Good Post.
Cheers