I don’t trust any metrics but this one will make headlines. From the Times:
Google, the search engine company, displaced Yahoo as the world’s second-most-visited Web site in November and closed in on the leader, Microsoft, a market researcher said yesterday.
Visitors to Google’s sites rose 9.1 percent, to 475.7 million in November from a year earlier, while those to Yahoo sites rose 5.2 percent, to 475.3 million, the researcher, ComScore Networks, said. Both sites trail Microsoft, which had 501.7 million visitors, ComScore said
MS is only the first b/c many MS products forward browsers to MS sites without user approval
very different metrics to gauge “bigness”:
* # of unregistered visitors
* # of minutes per (session/day/time period)
* # of pg views per user, per time period
guessing Yahoo is still far ahead of Google in the 2nd & 3rd categories.
but Google monetizes a lot better.