Google Bigger Than Yahoo?

I don't trust any metrics but this one will make headlines. From the Times: Google, the search engine company, displaced Yahoo as the world’s second-most-visited Web site in November and closed in on the leader, Microsoft, a market researcher said yesterday. Visitors to Google’s sites rose 9.1 percent, to…

I don’t trust any metrics but this one will make headlines. From the Times:

Google, the search engine company, displaced Yahoo as the world’s second-most-visited Web site in November and closed in on the leader, Microsoft, a market researcher said yesterday.

Visitors to Google’s sites rose 9.1 percent, to 475.7 million in November from a year earlier, while those to Yahoo sites rose 5.2 percent, to 475.3 million, the researcher, ComScore Networks, said. Both sites trail Microsoft, which had 501.7 million visitors, ComScore said

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

2 thoughts on “Google Bigger Than Yahoo?”

  1. very different metrics to gauge “bigness”:
    * # of unregistered visitors
    * # of minutes per (session/day/time period)
    * # of pg views per user, per time period

    guessing Yahoo is still far ahead of Google in the 2nd & 3rd categories.

    but Google monetizes a lot better.

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