Yahoo To Craigslist (Oh, and the Entire Newspaper Industry): List This!

Yahoo is starting a classifieds listings business. Now that makes sense. As local search, online classifieds, and Web business directories continue what seems to be an inevitable merger, Yahoo has planted a stake firmly at the crossroads. The firm announced today a new classifieds and listings division and the…

Yahoo is starting a classifieds listings business. Now that makes sense.



As local search, online classifieds, and Web business directories continue what seems to be an inevitable merger, Yahoo has planted a stake firmly at the crossroads. The firm announced today a new classifieds and listings division and the appointment of newspaper industry veteran, Hilary Schneider, to steer the U.S. unit.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

3 thoughts on “Yahoo To Craigslist (Oh, and the Entire Newspaper Industry): List This!”

  1. “Yahoo is starting a classifieds listings business.” … not quite starting, they had a classifieds site running for some years now. http://classifieds.yahoo.com/

    I think the hire is just so they can make more money from it. And integrate it with other Yahoo! services.

  2. It seems like a good idea, but it brings to mind the age-old question of which came frist: the head or the tail?

    Targetting keyword based on pre-existing content is not nearlly as valuable as targetting content to words actual searchers use.

    Chicken/Heads win! Tails lose.

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