Reader Salman Writes…

Reader Salman writes: To be truly disruptive in a market…you need to start at the low end…that’s how Google’s advertising engine / network became so powerful. But Google seems to be acting in a non-disruptive way in two important high growth markets, by concentrating on ‘big corporate deals’ with ‘big…

< ![CDATA[Reader Salman writes: To be truly disruptive in a market…you need to start at the low end…that’s how Google’s advertising engine / network became so powerful. But Google seems to be acting in a non-disruptive way in two important high growth markets, by concentrating on ‘big corporate deals’ with ‘big corporate customers’ – those markets are: Video, where it is striking deals with the likes of MTV, and online (non-text) advertising, where it is wooing big customers like GM.]]>http://battellemedia.com/archives/002907.php#comment_69106