Start a video network, of course. From MediaPost coverage:
The Associated Press late last week announced plans to launch an ad-supported online video network for U.S. newspaper, TV, and radio Web sites. Expected by the fourth quarter, the network will be available through AP member Web sites to help AP and its members keep up with streaming video’s growing demand.
Reuters is also working on this, but with a direct model.
Watch this space. It’s (finally) heating up.