Where the Audience Is

Online, of course. From Mediapost’s coverage of a Burst study:

Asked about their media consumption habits over the past year, 61 percent of the respondents said they spend more time on the Internet today than a year ago, with 32 percent saying they spend “much more time,” and 29 percent claiming to spend “somewhat more time” online.

Also, Fathom reports keyword prices are up 11% in April.