Headlines pulled from today’s issue of I Want Media:
The Quest to Bring Consumers to the Advertising
Technological advances are helping create a fear among ad execs that conventional advertising is losing its punch. The best advertising should be “a form of entertainment or even a part of everyday life.”
http://news.ft.com/cms/s/8de0e2c2-c708-11d9-a700-00000e2511c8.html
Web Pulls Ad Buyers From TV
Broadcast network execs at the “upfront” advertising drive this week worry that the Internet will steal ad dollars. Says one big advertiser: “The couch potato has been replaced by the Web surfer.”
http://www.latimes.com/business/custom/cotown/la-fi-internet18may18,1,4728143.story