Yow! Would you pay $999.99 for one click? That’s the maximum now for the Overture network. Used to be $100. Mesothelioma, anyone?
Would you pay $999.99 For One Click?
Yow! Would you pay $999.99 for one click? That's the maximum now for the Overture network. Used to be $100. Mesothelioma, anyone?…
If an enterprise ASP sells a $125K/mo, 3-year deal and the lead originates from a PPC ad, then if their CTR is 1% and their conversion rate from clicks is 4%, then each click produces $1800 in revenue…
Ouch – someone say “click fraud” and “clickbot”. 🙁
Don’t have my sliderule here but, click fraud aside, it would seem that those types of terms aren’t for the faint of heart. These are interesting days in search: competition is high but new avenues are opening.