News broke today that Tacoda (previous post here) is creating a behavioral marketing network called AudienceMatch which will compete with other major ad networks like Google’s AdWords or Overture’s ContentMatch. Congrats to them, and to Fred, who invested in them.
Tacoda To Form AudienceMatch
News broke today that Tacoda (previous post here) is creating a behavioral marketing network called AudienceMatch which will compete with other major ad networks like Google's AdWords or Overture's ContentMatch. Congrats to them, and to Fred, who invested in them….
aquantive announced a similar initiative yesterday.
it is interesting how both of these companies are combining contextual placement/content match with their other matching techniques that rely more on user profiles.
aquantive:
“The profiles will include past surfing behavior, demographics and geographic information.”
Tacoda:
“developing a pay-for-performance network of content sites that will run text ads and leverage its audience-profiling technology”
This puts a lot of credence in the amazon (a9/alexa) strategy.