Verizon’s Yellow Pages is finally getting into the pay-per-click game, Wonk reports via MediaPost. The massive phone co. plans to revamp its Superpages.com website to focus on the local advertising market. Funniest quote: the Verizon guy claiming this is not in response to Yahoo/Google handing them their ass. He does have a pretty funny slap at the leader: “If you want to find out about the history of plumbing, you go to Google. But if your sink’s backed up at 2 a.m., we get you right to what you want to know.”
I dunno, but if my plumbing is backed up at midnight, something tells me turning on the computer is not first on my mind.