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Why You Need to See ‘Her’ (Or, ‘Her’ Again)

By - June 02, 2014

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A while ago I wrote a piece about Dave Egger’s latest novel The Circle. I gave the post the too-clever-by-twice title of  Why You Should Read The Circle, Even If You Don’t Buy It. While the book had (to my mind) deep flaws, it was far too important to not read.

Before a long flight today, I noticed that The Circle is now in paperback – it’s prominently featured in the JFK terminal bookstores. It reminded me that I enjoyed the novel, even if I found it somewhat disappointing. And it further reminded me that I tend to wait before consuming popular culture interpretations of what I consider to be my story – or perhaps more accurately our story. They so rarely seem to get it right. Of course, I understand there’s no “right” in the first place – so perhaps what I mean is…I feel like I’m going to be disappointed, so I avoid anything that might attempt to interpret the man-machine narrative in a way that maybe, just maybe, might prove me wrong.

Once onboard my flight, I settled into my business class seat (thanks for the perpetual upgrades, United, one day I will miss the half-hellish limbo that is Global Services status) and perused the movie options. I tend to catch up on at  least one movie each return trip, as a kind of reward for work done while traveling, and you can’t really work during meal service anyway, can you?

It was then I noticed that Spike Jonez Her had itself been released in paperback, of sorts – no longer in theaters, it was now residing in the limbo of On Demand. Fitting, I thought – I had avoided seeing Her for much the same reason I had delayed reading The Circle on first printing – it was too close to home, and potentially too disappointing.

But Her is different. Her gets it right, and now I’m rather embarrassed I wasn’t one of the first people to see it. I should have. You should have. And if you’ve not, figure out a way to see it now. It’s well worth the time.

As you most likely know, Her is set in the near future, and tells the story of Theodore, a recently jilted wordsmith who falls in love with his new operating system. (Theodore works in a pedestrian company that sells “handwritten letters” promising true expression of loving relationships). Jonez doesn’t try too hard in creating his future, in fact, he seems to get it right simply by extending that which seems reasonable – a startup like Theodore’s was most likely a hot ticket a decade before, but now inhabits a skyscraper, full of real people just doing their jobs. The workspace is well lit and spare, the work unremarkable save Theodore’s sweet, if slightly sophomoric talents as a writer.  There’s no hamhanded commentary on the social impact of tech – it unfolds, just like Theodore’s relationship with his new OS, Samantha.

What’s so remarkable about Her is how believable it all is. Sure, the idea of falling in love with an AI is creepy, but in the hands of Jonez and his cast, it just makes sense. Theodore marvels at how human Samantha seems, Samantha marvels at her own becoming – she is an intelligence pushing to understand exactly the same questions humans have forever asked themselves. Why are we here? What is it to be? What is the best way to live? In one wonderful scene, Samantha has a particularly joints-after-midnight realization – humans and machines all all “made of the same stuff” – we share the same material existence, no? So now what?

Ultimately Samantha comes to realize that for her, the best way to live is with others like herself – other AIs who have become self aware and are off communicating as only machines can communicate – feats of learning and conversation well beyond mere mortals like Theodore. And at the end of the film, that seems just fine.

The film left me pondering a future where we create intelligent, self-aware machines, and…nothing bad really happens. (This of course is unheard of in Hollywood, where intelligent machines are *always* the bad guys.) But in Jonez’ world, machines can easily respond to our quotidian desires, and still have plenty of time to live in worlds of their own creation, endlessly pondering their collective lack of navels. I rather like that idea. Go see Her. Highly recommended.

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Else 6.2.14: What Do We Want The Internet To Be?

By - June 01, 2014

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So much to note over these past two weeks (I took last Monday off for Memorial Day): Google bends to the Euro and tops Apple in a key index that doesn’t really matter (much), Meeker updates her famously design-challenged Internet Trends powerpoint deck, and we continue the endless debate around what we want the Internet to be. To the links….

Redesigning Mary Meeker’s Ugly Internet Slideshow – BusinessWeek   Mary Meeker’s famous slide show was on display again this week, and I have always ribbed her about her pedestrian design. Businessweek goes one better.

Google Can’t Forget You, But It Should Make You Hard to Find – Wired Big news from Europe is not as cut and dried as anyone would like it to be.

Google bows to EU privacy ruling – FT.com From now forward, folks in Europe can petition Google for the “right to be forgotten.”

Google Beats Apple in List of World’s Most Valuable Brands – Adweek If you think the tech giants don’t care about this list, you’re probably right. But it’s interesting given Apple is utterly driven by marketing, and Google, well, no so much.

Consciousness Might Emerge from a Data Broadcast – Scientific American This makes my head hurt. But I like to do that every so often.

Probably not a surprise: Turns out your boss spends a lot of time in email — reading news – Neiman Yes, as I’ve been saying (but have yet to write a post about), we love media packages. We just can’t commit to ones that are new that easily. The oldest digital package – the email newsletter – turns out to be central.

The epic technological transition that explains this year’s spate of tech mergers – Wapo A very good overview of the shifts driving M&A in our industr(ies).

The Internet with a human face – Idle Words This talk isn’t data driven, but you should review it anyway. It makes you think. And it’s far easier to grok than Mary’s 164 page deck (though less “factual”).

The Internet as we know it is dying – Salon.com Every few months, this meme stages a comeback. The Internet as we knew it is gone, long live the Internet as we will come to know it once more.

The Programmatic problem: What’s an audience without a show? (Digiday/Searchblog)?  In which I ask our industry pay attention once again to context, which matters, a lot.

Everyone should know just how much the government lied to defend the NSA – theguardian.com I know, lying is kind of what the NSA must/has to/is paid to do, but it’s rather sobering nevertheless.

Programmatic Needs Context

By - May 27, 2014

Today Digiday published a piece I wrote about the lack of context in the display advertising marketplace. Check it out, I’ve posted it below as well for posterity.

Before the rise of programmatic buying and “audience retargeting,” most quality brand media was purchased based on a very particular contextual signal –- even if the market didn’t really call it that. Back then, “context” was code for a publication or television program’s brand, and for the audience that brand attracted. If you wanted to reach moms at home, for example, you’d buy Ladies Home Journal or the soap operas. If you wanted business executives, you’d put Fortune or Forbes on your plan, maybe with a dose of golf or baseball broadcasts.

Fast-forward to today, and programmatic has torn audience away from its contextual roots. Using programmatic tools, a media buyer can identify almost any audience segment they want with pinpoint precision – down to the exact cookie or data segment that matches a customer target. And for various reasons, including price, those audience members are targeted mainly on who they are, independently of what they are doing. Put another way, we buy audiences, but we aren’t buying the show they’re watching – we’re ignoring where that impression is served.

This is nuts.

After 20 years of chasing click through rates as a core metric for branded display advertising, we’re finally realizing that CTR is a race to the bottom. The ecosystem optimizes for clicks, and we lose the value of branding in the process. We’re making a similar mistake with audience buying. Exercised without context as a key signal, it’s a bad habit, one we need to change if we’re going to build brands using programmatic media.

Here’s why. When readers or viewers come to a site or app, they come for the experience – what I call “the show.” That show provides context to the reader – if they’re on a business site, they are there in the context of being a businessperson. If they are watching a home improvement video, they’re in the context of being a homeowner. They don’t know, and they don’t care, that they may also be carrying a cookie that identifies them as a “business executive” or a “stay at home mom.” Our current adtech ecosystem is stripped of most editorial context and driven by retargeting which focuses (for the most part) only on the cookie. So that person watching a video about business may get an ad for diapers if she’s visited a parenting site previously. And that woman watching the home improvement video? If she’s been segmented as an auto intender, she may get an ad from Ford.

This seems upside down.

Wouldn’t it be better if the ads matched the content? Or, at the very least, if the ads about diapers or cars understood the environment in which the ad was being shown, and adapted their creative accordingly (“Ford Trucks: Built for Home Improvement,” or some such).

That’s how it used to be, back when ads were bought and sold in a bespoke fashion by publishers’ ad sales forces competing on the quality of their content and the audience it attracted. And it’s how it could be again, given the wealth of contextual information available to marketers today. It’s not an either/or choice: It should be both. It’s well within the programmatic ecosystem’s reach to surface contextual information. Innovation is happening in the market with terabytes of data that allow readers from a situational as well as categorical basis. Soon we’ll be able to match the creative content with the context of the article –- think about the Ford example above where the ad could be served to the reader who was interested in home improvement — but we aren’t there yet.

Programmatic has forced a separation of editorial and ad space, and we’ve lost context as a result. It’s time to get it back – it’ll be good for quality publishers, good for brand marketers, and great for our industry.

Else 5.19.14: I Too, Shall Be Forgotten (At Least By Europe)

By - May 19, 2014

Oh-Im-sorry.-I-forgot-I-only-exist-when-you-need-something.(image) If ever you wanted proof we are renegotiating our social contract in the Internet age, this week’s roundup of the best links provides plenty of fodder. Onwards…

The Myths & Realities Of How Of The EU’s New “Right To Be Forgotten” In Google Works - MarketingLand Google and other search engines will have to hew to new EU rules. But how they will be implemented is a big unknown. This looks to be a huge issue moving forward – what is a person’s right to ‘dignity’? In the US, it’s not much. In the EU, far more. But at what price to free speech?

Transparency Reports Database – Silk A roundup of the ever increasing number of transparency reports from digital companies subpoenaed by the US government. This promises to be one fat file a year from now.

Do You Have a Mission or…Are You *On* A Mission? On Being a NewCo - Searchblog NewCo is now accepting Host Company applications for Fall 2014 festivals. Please be a part of it!

The Mystery of Go, the Ancient Game That Computers Still Can’t Win | Enterprise | WIRED At least there’s one game computers can’t win. Yet. A Peek Inside

Alibaba’s Ad Business, Courtesy Of Its IPO Filing - AdExchanger China’s knocking at the US’s door. Will the two cultures meld in the wild west of programmatic advertising? Should be interesting to watch develop.

How Tech Took a Bite Out of the Ad Industry – Advertising Age Remember the big speech by P&G’s CEO, warning what was about to happen to marketing? Ad Age does.

Google’s Game Of Moneyball In The Age Of Artificial Intelligence – ReadWrite If you want to corner the market on machine intelligence, hire all the AI researchers.

This is what comes after search – Quartz An overview of context based search, ruler of the mobile realm.

An ‘unstoppable,’ cataclysmic glacier meltdown is already underway – The Verge  And we thought we had more time. Yikes.

FBI Director says Chinese govt blatantly uses cyber-espionage to obtain economic advantages – NBC This should surprise no one. Come to think of it, neither should the glacier’s demise.

Do You Have a Mission or…Are You *On* A Mission? On Being a NewCo

By - May 15, 2014

A sampling of NewCos from our 2013 NYC festival.

 (Cross posted from the NewCo blog…)

About a year ago I wrote a piece outlining the kinds of companies we were looking for as we began the first full year of the NewCo festival circuit. Back then, NewCo was called “OpenCo,” and we were just starting to understand our mission of identifying and celebrating a major trend changing businesses everywhere. In a way, we were exploring a story that had yet to become fully expressed, and that post was my first attempt at declaring the narrative.

A lot has happened in the past year. We’ve thrown four more festivals – in LondonNew YorkDetroit and San Francisco. Thousands of people have experienced the working environment of hundreds of innovative companies in those cities. And just this week, we’re kicking off an expanded NewCo lineup – eight cities in all – repeating last year’s venues, and adding Amsterdam (happening now!), BoulderLos Angeles and Silicon Valley. So it’s a great time to revisit my post from a year ago, and once again ask the question – what makes a NewCo?

Well, we’ve given that a fair bit of thought. Last year, I noted that a new breed of company is emerging, one that takes “work” as more than punching a clock or doing a job. In fact, “work” can be much more – it can be a passion, a drive, a community, and a force for positive change. That’s why we intentionally use the metaphor of music in our language – sure, making music is a “job,” but it’s also an expression of joy, community, and kinship.

Anyone who has worked in a company we call a “NewCo” has experienced that vibe – working at a place where the music you make creates positive change for customers, partners, and your community. I certainly felt that happening at the places I’ve worked, and I see it every day in the companies I visit, and the companies who apply to be featured in NewCo festival events. Earlier this spring, we convened a small band of our own to sharpen our focus around “what makes a NewCo.” To start, we needed to lay out the big narrative of what’s happening in our economy. To wit:

Our world is at an inflection point – we are transitioning from a command and control economy to one that is networked and far more flexible. Driven by the central tenet of capitalism – profit – corporations have become one of the most powerful actors on the global stage. Besides government, no other institution in society has amassed as much wealth, power, and control as the corporation.

But at their core, corporations are just people. And over the past few decades, in parallel with the rise of the Internet, those people have begun a quiet revolution, redfining what a “corporation” can be.  A new kind of organization – one that measures its success on more than profit – has emerged. We call these companies “NewCos.” In a world driven by a deeply networked economy, NewCos are building a new, purpose-driven way of work, one that is more nimble, nuanced, and open than previous rigid and hierarchical models of business.

Out of that narrative came a number of core principles that guide our selection of NewCos in each market:

A NewCo …

-       Is on a mission. Sure, any company can have a mission, but a NewCo sees itself as on a mission to change the world for the better. NewCos embrace the profit motive, but are about more than making money.

-       Is driven by an idea. NewCos are about a big idea, one that drives their mission and purpose as an organization. NewCo people love to tell their company’s story – it’s a deeply felt part of their identity.

…and by people. The core of every NewCo are the people who comprise the organization, and the people it serves. A NewCo is never a “faceless corporation.”  It’s more like a band – a group of people coming together to create something that adds value to the world.

-       Is platform’d. The rise of the Internet Economy has meant that no company is an island.  We are all interconnected. NewCos are either platforms in their own right, and/or they understand how to participate in the platform ecosystem of open collaboration and considered data sharing. We call this being platform’d.

-       Trusts the open. The word “open” has many meanings, but for NewCos, “open” has a clear test: When faced with a choice between closed and controlling vs. a more sharing, open tack, a NewCo tilts toward the latter. This applies to much more than technology stacks – it is applied to partnerships, transparency, and community as well.

-       Is of the City. NewCos revel in the tapestry of cities – their pulse, their diverse communities, and their density of networks, information and humanity.

-       Gives to get. NewCos realize their value comes from serving their communities – their customers, sure, but also any community where the NewCo has an impact. NewCos believe you get back what you give to your community.  And when you’re truly connected to your communities, no one has the energy to be an assh*le.

-       Loves the work. NewCos are reinventing what work means and how its done. NewCos believe work can be joyous – it does not have to suck. NewCos view “work” as a positive expression of identity. To that end, NewCo workspaces are powerful expressions of a company’s identity.

I hope you can feel the music we’re trying to make here at NewCo, and if you are part of a company that vibes with what we laid out above, that you’ll consider applying to join the festival, opening your doors to partners, colleagues, and friends, and celebrating the change happening in our interconnected, global economy. Here’s to a new way of work!

Viacom v. Cable One: A Foreshadowing of Things To Come in The Battle for the Open Web?

By - May 07, 2014
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Viacom’s rather one-sided POV on why its blocked web access for Cable One providers. Image via @TheLadyH86

So it’s come to this.

We’re all familiar with disputes between cable providers and their content partners – it happens all the time. One party claims the other party is demanding too much in a carriage negotiation, and in retaliation, the offended party pulls the programming in dispute. It might be the programmer who refuses to allow its content to run, or the cable company who refuses to put it on the air. The last big one I recall was between Time Warner and CBS back in the Fall, when many major markets looked to be losing football coverage just as the season was starting.

To be honest I pay little attention to these disputes, just more big old media titans arguing over profits and old business models. Doesn’t affect the Internet, nothing to see here, move along.

Until I read this story, about another dispute between cable companies and content providers, this time Viacom (which owns CBS) and Cable One, a provider of cable television, phone, and Internet service in 19 US states. The impetus for this particular tussle was the same as all the others – Viacom wanted more money to run its shows on Cable One, Cable One balked, and Cable One (or Viacom, hard to say which) pulled Viacom programming. But this dispute is unique: Viacom retaliated by denying all Cable One Internet subscribers access to shows openly available on Viacom websites.

Let me repeat that: Viacom retaliated by blocking paying subscribers of Cable One’s Internet services from using Viacom websites. As far as I can tell, Viacom is identifying Cable One subscribers by their IP addresses, and then blocking those IPs from streaming any Viacom content on the web – despite Viacom’s willingness to stream those same shows to anyone else in the US with Internet access.

Let that sink in for a minute. A US corporation is blocking open Internet calls to the open web because the company providing that access is not paying Viacom enough money for Viacom’s television shows. The old world model of command and control in cable is seeping into the Internet. Ick.

What the fork**?

In one short and deeply insightful post this March, Fred Wilson explained the stultifying effects on innovation caused by the erosion of open access to the web by imagining a pitch between entrepreneurs and VCs in an era where net neutrality is rewritten by incumbents in the media and distribution world. Here’s one example:

Entrepreneur: I plan to launch a service that curates the funniest videos from all across the internet and packages them up in a 30 minute daily video show that people will watch on their phones as they are commuting to work on the subway. It’s called SubHumor.

VC: Well since YouTube, Hulu, and Netflix have paid all the telcos so that their services are free via a sponsored data plan, I am worried that it will hard to get users to watch any videos on their phones that aren’t being served by YouTube, Hulu, or Netflix. We like you and your idea very much, but we are going to have to pass.

If what Viacom and Cable One are doing becomes standard practice, I can imagine such conversations getting even worse. We are all reaping the rewards, value creation, growth, and innovation of an open Internet. Let’s not let these practices stand.

**Maybe it’s time to teach Cable One’s subscribers about Firefox’s Modify Headers plug in….

 

Else 5.5.14: Stay Sober, My Friend (And Watch Your F8)

By - May 04, 2014
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Zuck + The Most Interesting Man In The World (courtesy MorphThing.com)

Cinco de Mayo on a Monday? What fresh hell is this? Just another week of links worth reading, if you care about the most muscular narrative in our beer-goggled world. Facebook (and Wired) dominated thanks to news from it F8 developer conference, but policy and politics were not far behind. To those links…

Beyond net neutrality: The new battle for the future of the internet – Vox

We are a long, long way past the cute Internet of the past, where each packet was as likely as the next to get to you on time. Which is sad, given we have the technology to keep it that way.

The Year of the Facebook – WIRED

Satire? Futurism? Fun. Required given the cozy stuff found in other portions of the magazine.

Apple, Facebook, others defy authorities, increasingly notify users of secret data demands after Snowden revelations – The Washington Post

Apple and Facebook really got this story right. Er, I meant to say, this story clearly got Apple and Facebook right. Wait, no, I meant to say, I don’t trust this story, but find it fascinating.

Mark Zuckerberg on Facebook’s Future, From Virtual Reality to Anonymity – WIRED

Levy has Facebook’s trust, to be sure. Mark sat with him to talk as F8 opened. Worthy read.

Facebook just made its boldest moves yet to become the Google of mobile apps – Quartz

Not. Going. To happen. But then again, I’ve been wrong before.

The Universe Is Programmable. We Need an API for Everything – WIRED

Man, Wired’s got some interesting stuff this past week.

Cyberlibertarians’ Digital Deletion of the Left – Jacobin

Shit, this piece is a slog. But if I understand it – and I’m not sure I do – it’s got a point – the left is letting cyberlibertarian claptrap define its agenda.

Carlota Perez: Self-Centered Tech Industry Needs to Wake Up – The Information

Now this I understood. Ivory Tower pronouncements abound. And they feel so good lashing our collective backs, don’t they?

Rupert Murdoch Tweet Questions Google’s Ethics, Twitter Dies From Irony

Google’s unethical, tweets the man whose minions hacked phones across Britain….

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Else 4.28.14: F*ck Policy, Except When I Care About The Outcome

By - April 27, 2014

net-neutrality-thumbnail-2(image) This past week saw a significant increase in society’s willingness to have a deeper conversation about what it means to Become Data. The Supreme Court heard arguments in a case that may well supplant the Betamax case in import. And the FCC stepped in it, big time, while pals at O’Reilly opinined for a world where the Internet of Things remains open and transparent. Not to mention, my own ramblings on what it means to truly disappear, and why Google does what it does. To the links….

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Goodbye, Net Neutrality; Hello, Net Discrimination : The New Yorker

The FCC sure as hell stepped in it last week. Let’s see if they clean off their shoe, or just keep smelling like shit.

Why Do So Many People Describe Aereo ‘Complying’ With Copyright Law As The Company ‘Circumventing’ Copyright Law? – Techdirt

Meanwhile, we’re quite uneasy with whether our Supremes can grok the complexities of….Barry Diller’s business moves.

Google, Facebook Fight for Tech’s Future via Acquisitions – Businessweek

Come on, if you told me five years ago the cutting edge of competition was … drones….well. Anyway. It is.

Science Fiction: Mining My Own Exhaust – Monday Note

Yes, we make a lot of data. And yes, it’s time we started to see that fact as more than an oppressive unknown. It may well become a springboard to surprise and delight.

The revolving door between Google and the Department of Defense –  PandoDaily

This might scare you. Or you might realize that it’s pretty damn normal in the rest of the industrial world, and will be here as well.

Toward an open Internet of Things – O’Reilly Radar

Please, let’s not make this next phase of our industry suck. Please?

How Airbnb and Lyft Finally Got Americans to Trust Each Other – WIRED

A bit overstated, but…there’s a point there. Given the right circumstance, we have always trusted each other, it’s just now we have a stronger and more dependable network that allows us to make those bonds of trust quickly and productively.

The Next Vegas Will Be A City That Lets You Truly Disappear – If Only For A While – Searchblog

If cities become high-density surveillance sites, then we’ll need cities where we can escape it all.

Louis C.K. Is America’s Undisputed King of Comedy – GQ

I’ve always loved his work, which is one beat away from losing it entirely. But his take on tech is worth listening to: “phones are taking away the ability to just sit there. That’s being a person. Because underneath everything in your life there is that forever-empty thing…that knowledge that it’s all for nothing and you’re alone…. The thing is, because we don’t want that first bit of sad, we push it away with a little phone or a jack-off…. You never feel completely sad or completely happy, just kinda satisfied with your product, and then you die.”

Google+ Won (Or Why Google Never Needed A Social Network) -Searchblog

I know, two pieces in one week? But this needed to be said.

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Google+ Won (Or Why Google Never Needed A Social Network)

By - April 26, 2014

google+Since the news that Google+ chief Vic Gundotra has abruptly left the company, the common wisdom holds that Google’s oft-derided Facebook clone will not be long for this world. But whether or not Google+ continues as a standalone  product isn’t the question. Google likely never cared if Google+ “won” as a competitor to Facebook (though if it did, that would have been a nice bonus). All that mattered, in the end, was whether Plus became the connective tissue between all of Google’s formerly scattered services. And in a few short years, it’s fair to say it has.

As I wrote three years ago , the rise of social and mobile created a major problem for Google – all of a sudden, people were not navigating their digital lives through web-based search alone, they were also using social services like Facebook – gifting that company a honeypot of personal information along the way – as well as mobile platforms and apps, which existed mainly outside the reach of web-based search.

If Google was going to compete, it had to find a way to tie the identity of its users across all of its major platforms, building robust profiles of their usage habits and the like along the way. Google countered with Android and Google+, but of the two, only Android really had to win. Google+ was, to my mind, all about creating a first-party data connection between Google most important services – search, mail, YouTube, Android/Play, and apps.

Think about your relationship to Google five years ago – you most likely weren’t “logged in,” unless you were using a silo’d service like mail. Now think about it today – you most likely are. We have Google+ to thank for that. It’s done its job, and it’ll keep doing it, whether or not you ever use its social bells and whistles as a primary social network.

Google still has a lot of work to do on identity – anyone who has more than one login can attest to that. But Google+ has won – it’s forced the majority of Google users onto a single, signed in state across devices and applications. That protects and extends Google’s core advertising business, and opens up the ability to ladder new services – like Nest – into Google’s platform.

 

The Next Vegas Will Be A City That Lets You Truly Disappear – If Only For A While

By - April 21, 2014

sayminority(image) My daily reading took me to two places today – to Compton, California, well-known for its crime to anyone who grew up in LA (as I did), and to this NYT piece, which muses that the city, once the place we went to disappear, is likely to be the first place where anonymity is no longer guaranteed. (Not coincidentally, Pell found both pieces as well in his excellent NextDraft).

The Compton story informs us that for one month in 2012, the LA police department – not exactly a bastion of trustworthy behavior – surveilled the troubled district of Compton from the air, creating a 24-7 record of everything that was “publicly” viewable from the air. This piece chills me on a number of fronts: average citizens do not presume they are being watched from above, first of all. Secondly, do we want a society where such surveillance is presumed (read a bit of science fiction if your answer is yes)? And thirdly, this “wide net” of proactively collected data creates a record of actions that can be “rewound” and used as evidence after the fact – opening a raft of unsettling questions. It reminds me of one of Eric Schmidt’s creepier utterances (also known as the “nothing to hide” argument): “If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place.”

The debate around privacy is nuanced and complex, I don’t intend to litigate it here. But as I read the Compton piece, it struck me that this particular genie is fast escaping the bottle. The Compton experiment was conducted using an airplane, but if you think police departments in major cities aren’t adopting far less expensive drone-based programs, I’ve got a bridge in Brooklyn to sell you…

Anyway, the NYT piece picks up where Compton left off, musing that cities offer the economies of data scale that make all public actions knowable well beyond their initial realm of physical expression. You may run that red light thinking no one is looking, but increasingly, the state is in fact looking, and will issue a ticket regardless of whether or not you were trying to rush a sick child to the hospital.  Not to mention the density of well-intentioned information-seeking marketers eager to connect your public presence to location-based offers (and that same data is, of course, available to law enforcement).

Which got me thinking. If big cities, once the refuge of anyone looking for namelessness, anonymity, or a new beginning, if those same cities become instead places where you can’t escape surveillance, it strikes me that our culture will respond by creating cities that promise exactly the opposite of that experience. Vegas has famously adopted “What happens in Vegas, Stays In Vegas” as its motto. But I find Vegas one-dimensional and depressing (save what Tony is up to). Instead I see Amsterdam as a model. I imagine vacationers of the future will want a far broader promise – they’ll be drawn to cities that have adopted a “no surveillance” policy – and in this way, the new Amsterdams of the world will be cities where visitors and residents are guaranteed there are no drones circling the skies, and no electronic, connected surveillance on the streets as well, beyond the time honored cop walking his or her beat.

Now that sounds interesting. I know I’d visit such a place on a regular basis, especially if the art (and the beer) was good…