Facebook, watch out, the big guys are in the house…having MySpace launch a platform means real competition, and that is good for folks who were worried about Facebook changing the game on them once revenue became a reality.
Beacon will be a “really good thing.” In so many words, I agree. If…If…If….
PS – note to CBS, make the videos easy to embed, please…
“Our goal is to create a motivated community of developers all building uniquely compelling applications that reach hundreds of millions of Yahoo users by plugging into the most popular properties or services,” Yang told analysts. Sounds familiar? Yahoo hopes to use its own big brand to create an ecosystem, a term tech companies love to use meaning a whole world unto itself, like Facebook.
I knew this whole Web as platform thing wasn’t a fad…
At Web 2 this year we plan to have a bit of fun, not that the conference isn’t fun. But we thought we’d put a number of well known web veterans up on stage after dinner and see how much they know about our industry. This format is familiar to any of you who’ve been to D in the past or have seen early versions of the Computer History Bowl, which has been around in various incarnations for a very long time. The twist is that we’re focusing just on web history, which, until recently, was something of a oxymoron. Now that the web is more than a decade old, however, we figured it was about time we had some fun with it.
We’ll be grilling folks like Martin Nisenholtz, who has been in this industry for as long at the New York Times has had a .com (actually, longer), Steve Case, who started AOL, Jay Adelson, CEO of Digg, and Scott Kurnit, founder of About.com.
But I need your help. We’ve set up a form where you can suggest questions we should ask them. Don’t worry if you don’t know the answer, we’ll figure it out. But if you do, so much the better. Stuff like “What was on the cover of the first Industry Standard” or “How much revenue did The Globe have when it went public?”. If we use your question, I’ll thank you from stage.
It should be a fun time, and we’ll make sure to get it up on the web as soon as we can, so no matter if you can make the conference or not, you can check it out!
The submissions deadline is Oct. 1 for the Launchpad, for those of you who need a gentle reminder. We’ve got a great group of applicants already, but the deadline is very strict, as we have to have time for the final judging process.
A reminder on the new approach this year:
At this year’s Web 2.0 Summit, we are evolving Launch Pad a bit. While it’s great to be chosen to launch your new company at a conference like Web 2.0 Summit, the reality of the market is that the majority of successful Web 2.0 companies do more than just launch products. They also often pass the test of VC scrutiny— that’s how the market determines who wins and loses in the world of startups. To that end, this year there is no fee for companies involved, instead, the VCs are sponsoring the program.
The New Approach
This VC Edition of Launch Pad has several adjustments to the typical judging process:
* The judging panel will be comprised of six venture capitalists who will review Launch Pad companies as if considering them for funding.
* Judges will select up to eight finalists, that will be given ten minutes each, to pitch themselves on stage, in front of the entire Web 2.0 Summit audience and the VC judging panel.
* Each company will be provided feedback on its presentation in real time, by both the VC judges and the audience.
* The VCs may, at any time, offer these applicants non-binding term sheets for financing.
Entrants no longer need to launch their company or major product/service to qualify. Instead, those that apply will be reviewed by our panel of venture capitalists. If they make the first cut, they will pitch their company in front of the Web 2.0 Summit audience – the top executives, financiers, press, and analysts in the Internet industry. The audience will also have the opportunity to vote, along with the VC panel.
If you’re interested in that conference FM hosted earlier this month, the first batch of videos are up. Some are quite long, and take a while to load in flash, but once they do, they play smoothly. My favorites:
More will be up as time permits, so check back if you’re interested.
Continuing my series on folks I’ll be interviewing at Web 2 this year, next up is Rupert Murdoch and Chris DeWolfe, who will be our dinner guests on the first night. As previously noted (thanks for all your input), we start the day with Mark Zuckerberg, and it has a certain balance to end day one with Murdoch and DeWolfe, whose MySpace ruled the social networking roost uncontested until Facebook’s rapid acension. Regardless, the purchase of MySpace still ranks as one of the smartest moves ever made by an “old media” company.
Now, MySpace is still much bigger than Facebook, but as many are quick to point out, Facebook is growing much faster (more here). Clearly one topic of conversation will be how MySpace will respond to its new competitor – will it open up to the extent Facebook has, for example? It’s already well down the path of making money – in fact, it recently introduced a new self service ad platform based on six months of research into leveraging personal profile information.
This brings MySpace squarely into the same privacy conversation as Google, Facebook, Yahoo, AOL, and the rest of the ad-driven world. So we’ll clearly address that issue, and tons of other MySpace related questions – the future of the service, thoughts on being part of the Newscorp empire, those interesting contract conversations, its relationship with Google.
But with Murdoch in the room, there is a lot more to discuss.
As Time put it, Murdoch is one of the last true individual media tycoons, running an empire that stretches around the world with nearly every flavor of packaged goods media you might imagine, not to mention FIM, the arm that owns MySpace and various other interactive businesses like IGN and Scout. He’s also very controversial, eliciting alarmist articles like this one at a rate of at least one or two a day. In fact, if we were to compare Murdoch to anyone, it might be Bill Gates at the height of his power in the mid 1990s. At least, that’s a fair comparison in terms of Murdoch’s reputation in the mainstream media world – it compares to Gates’ reputation in the mainstream IT world ten years ago. I wonder how he feels about that? And how does Chris feel about working for him?
Then there’s the impending launch of the Fox Business News Channel. The battle for Dow Jones, the case for making its properties free, among other issues. Murdoch and DeWolfe’s view on the China problem/opportunity. The question of who might run the company when he is gone, and what he wants his legacy to be.
Murdoch is not without a sense of humor and a clear sense of what many think of him. Great quotes from the Time article: “When you’re a catalyst for change, you make enemies — and I’m proud of the ones I’ve got.” And this one, on changes he might make at the WSJ: “When the Journal gets its Page 3 girls,” (Murdoch) jokes late one night, “we’ll make sure they have M.B.A.s.”
I’d love to play the word association game with both of them – asking for a one word or one phrase response to a number of topics and/or companies – Google, Facebook, net neutrality, Microsoft, Comcast…
In fact, the more I think about this interview, the more I realize I need your help. We’ll have plenty of time to talk – dinner interviews are longer than the mainstage plenaries, but there are so many possible angles to take, your input will help me focus.
So what do you guys want to hear about from DeWolfe and Murdoch?
As part of my preparation for Web 2, I am going to think out loud and ask for all of your help. This year’s program for Web 2 includes an amazing array of leaders, and it’ll be my job, along with my co-producer Tim O’Reilly, to engage these folks in conversation worthy of the audience’s time.
So as I have in the past, I’ll use this space as a sketch pad of sorts.
First up is Mark Zuckerberg of Facebook (stats). I’ll be interviewing him in the opening slot of the show. It’s not by accident. Last year the opening slot was Eric Schmidt, and this year it’s clear that Facebook has diverted the Valley’s short attention span from Google, at least for now.
The press is always looking for the “next (insert current fascination here)”, and there is no question that Mark and Facebook are getting the Google circa 2004 treatment. Once again, a young entrepreneur has dropped out of a top school (Harvard this time) and nurtured a simple but powerful idea – harnessing the The Force of Many (that’d be us) – into a billion dollar business. (And Facebook has scale – 60 million uniques and counting according to the new conversational media report from Comscore.)
There are significant differences between Google and Facebook, of course, and as something of a historian in this field, I can’t help but note them. One thing I’ve noticed is voice – Google tried from the very beginning to have a certain voice – quirky, fun, smart, non confrontational. Facebook’s voice, such as it is, is neutral, nearly non existent. The voice is its users, not the service itself.
I’m looking forward to talking with Mark, and framing the Facebook phenomenon in the context of the Web2 world and beyond. Here are the questions/issues/ideas that come to mind as I think out loud about our conversation. Please, add your own in comments, and help me make the conversation we have worth everyone’s time.
- Facebook’s recent success has created many imitators – the latest being Yahoo Mash and certain, er, upgrades at Orkut and Myspace. How do you handicap the competition, and what will keep Facebook on its current growth trajectory?
- The lactation incident (among many others, including the Islam food fight) brings Facebook into the world Google has been in for some time – as arbiter of acceptable speech. How do you plan to play in this world?
- As long as it’s been brought up, may as well ask: Folks have for some time been looking for the next Google. Increasingly, Facebook is being held up as a prime candidate. Your promulgation of the social graph – not unlike the Web graph which led to PageRank – only heightens the comparison. Are you comfortable with that role?
- Can you imagine Facebook as a broader search or portal company?
- Facebook aquired Parakey in July. Why? Is this the start of a trend? Will business plans be launched with the exit of “flipping it to Facebook?”
- On that subject (the Facebook economy), Facebook Platform has certainly been a hit, but some questions do arise. As an entrepreneur, I might see leveraging Facebook as a bit dangerous – the point of view of a developer or investor, what insurance do I have that Facebook won’t change its policies at some point, and my dependance on the platform becomes a liability?
- What is your companies Big Hairy Audacious Goal? Do you wish for Facebook to become “the identity platform for the Internet“?
- You are in your twenties. Do you feel a need to get a “grownup” to run the company, or at least bring in a partner, as Larry and Sergey did with Eric?
- Let’s talk Facebook’s business model. Many of your developers are making money via Google ads, which means Google is making money off Facebook. But you are not. Thoughts on that?
- Clearly you are already in the ad business – reportedly half your revenue is from ads you sell yourself, and the other half comes from your Microsoft deal. But how might you go deeper? Do you want to get into the ad operating system business – the domain of Yahoo, Microsoft, AOL, and Google? How might you do that?
- Facebook seems prime territory for a test of sell side advertising. Thoughts?
- How is the deal with Microsoft going? No, really, how is it going?
- Speaking of the ad business, what did you and Walmart learn from this incident? From the new Flyer business model?
- You recently decided to leverage search by making profiles public. Let’s discuss.
- What is your approach to the public markets – Peter Theil says not for 18 months – and the future financing of the company? Will you go on a hiring/new product/international tear? For example, Google has internationalized quickly. Will you? What do you make of the knockoffs?
- Did you really say no to $1billion from Semel?!
- Let’s talk about the privacy issue. You have a ton of data on your users. Some are concerned about using that data for advertising, but it goes well beyond that – now you are in the world of, er, Google again. Would Facebook ever proclaim or endorse this statement: Don’t Be Evil?
Whew. That’s a lot. No wonder Facebook is our current fascination.
What did I miss? Looking forward to your input.
Snap Anywhere, announced today, is a smooth scroll-over widget that allows readers to visually preview external sites from in situ links. SPA is available free to site owners, by pasting a short snippet of code in their page. Snap hopes the tool will save readers some “wasted outbound trips,” as well as grow their own database of web images.
Here’s an ajax timeline of acquisitions by Google, Yahoo, and Microsoft over the last six years. By Shamula.