Forget the iPad, today Google is taking another step toward its stated goal of “making search more social.” There’s a lot of goodness in here, in terms of features and approach, but it’s just silly to pretend you can do any of this without directly addressing the 400 million-person elephant in the room called Facebook. Put simply: I can’t figure out if this new service uses my Facebook social graph. And to my mind, that’s a problem.
From the blog post announcing the public beta of social search (first announced at Web 2 late last year):
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Today I had quite an experience with United Airlines. It has very little to do with much of anything I usually write about here, save one key element: I have posited that to succeed in what I’ve been calling