Yesterday I participated in OpenCoSF. After weeks of preparation, we really had no idea how it was going to turn out, but to judge from the Twitter buzz, it seems folks had a really good time, and the vibe of open collaboration, rapid iteration, and “run with it” mentality really took over. Thanks to everyone involved. Below is my “Storified” version of the day:
I’m very excited to announce that registration is now open for OpenCoSF, a new kind of event that I’m helping to bring into the world.
Registration is free and open to anyone who’s interested in innovation in the Bay area. You can sign up here. Already about 1,000 people have expressed interest in coming, and I think we’ve got room for another 500 or so, if my math is correct.
So what is OpenCo? Well, it’s one the “seeds” that’s been germinating since I wrote the It’s Hard to Lay Fallow post back in the early summer. A few months before that, I took a mountain bike ride with one of my pals in the business, Magna Global managing partner Brian Monahan. Brian is on the board of sfBIG, a large Bay area marketing and Internet organization. At a recent meeting, the board was tossing around ideas for how to shine a brighter light on the unique culture of innovation here in San Francisco and beyond. The idea of an event came up, and knowing my experience with the Web 2 Summit (now on hiatus) and Federated’s Signal series, Brian asked my advice.
As we climbed up a particularly steep part of the Marin Headlands, Brian posited a new approach to conferences: an “open studio” of sorts, where conference attendees ventured out into the world to see entrepreneurs and leaders in their native environment. I found the idea compelling, if logistically terrifying. It’s one thing to ask a thousand or more folks to gather in one place. It’s quite another to ask them to spread out across an entire city.
But there was something about Brian’s excitement, and the core of his idea, that really stuck with me. If you’ve read my The Power of Being There post, I think you know where I’m going with this. For more than 15 years, I’ve been running conferences where hundreds of folks gather in a dark, windowless ballroom to hear from leaders of innovative companies. There’s a lot to be said for this model, but the idea of people actually visiting those companies, in their native environment, just felt right.
I began to develop the idea, producing an overview model and description. I figured we’d execute the first “Open Innovation Studios” (our early name) in the Spring, which gave us enough time to secure the partnerships necessary to get a new event launched. I figured it’d run for three days, with a headquarters in the center of the city, and a plenary conference to kick it off on day one.
Then I ran into the Mayor of San Francisco at a cocktail party at Ron Conway’s house. Ever the connector, Ron told the Mayor about our idea, and the Mayor told me he was planning to announce October as Innovation Month in San Francisco. Could we perhaps do our event then?
And off we went. In less than three months, an extraordinary coalition of the willing has come together to produce the first ever OpenCoSF. Our first iteration is a pilot of sorts – we’re limiting the participating companies to 75 or 80, and we’re running the open studios for just one day, Friday, October 12. We’ll be kicking things off with a short plenary and cocktail party the evening of the 11th (Twitter CEO Dick Costolo, Github CEO Tom Preston-Werner, and Conway will be speaking, along with the Mayor).
Even though it’s a pilot, the response so far has been overwhelming. Companies hosting OpenCo sessions include leaders like Twitter, Salesforce, Zynga, Yammer, Adobe, Jawbone, and Google, as well as well known startups such as airbnb, Hipmunk, HotelTonight, Nextdoor, Cloudera, and scores more. And it’s not just tech or Internet – we’ve got chocolate startup TCHO, grilled cheese innovator The Melt, hospitality leader Kimpton, and UCSF, which is a leader in biomedicine. Silicon Valley Bank and The Interpublic Group – in particular its Universal McCann, IPG Mediabrands, and 215McCann agenies – have lent their time and treasure to the effort. AnthemWW has lent a big hand, as has sf:citi and of course sfBIG. Federated Media Publishing is providing a venue for day one, as well as a number of key staff resources. And more companies and sponsors are in the works in the coming days.
OpenCoSF is a prime example of the collaborative spirit that makes San Francisco great. It’s indicative of a desire to share our stories, celebrate our culture, and strengthen our community. If you sign up, you’ll notice that the site acts a lot like a music festival – you’ll see a “lineup” and in a few days we’ll be launching a “company picker” – where you’ll be able to schedule your company visits by timeslot and “stage” – our name for neighborhoods like the Mission, SOMA, or the Financial District. The lineup app is thanks to our partnership with DoStuff Media – the folks powering sites for music festivals like Outside Lands and Lollapalooza. And OpenCoSF is certainly a festival, a celebration of the innovative ecosystem that makes a city like San Francisco special. I hope you’ll join us!
I’ve written up an overview of the lineup at FMP’s second annual Signal:Chicago conference over on the FMP site. Highly recommended, it’s a very good event.
Speakers include Andrew Mason, CEO of Groupon, Scott Howe, CEO of Acxiom, Laura Desmond, CEO of Starcom Mediavest Group, and Carolyn Everson, VP of Global Advertising for Facebook.
If you’re anywhere near Chicago in September, or even if you’re not, this is one that’ll be worth attending. We’re exploring the role of data in marketing, as well as my favorite topics of mobile, real time, local, and social, of course. Check it out.
Recently my site has been hit with a ton of “manual spam” – folks who are paid to post short comments in the hope they’ll appear and drive pagerank back to various sites (or perhaps just increase their or their clients’ visibility.) It’s not hard to kill these comments, though it’s a bit of an irritant when they pile up. I don’t really mind, because their full-blown amateur-hour earnestness is pretty entertaining. Besides leaving chuckleworthy comments like “Facebook now 100 billion company there big really now”, the spammers also leave behind their user handles, which are simply priceless. Enjoy:
I’ll admit it, I’m one of those people who has a Google News alert set for my own name. Back in the day, it meant a lot more than it does now – the search results used to pick up blog mentions as well as “regular” news mentions, and before FacebookLand took over our world (and eschewed Google’s), a news alert was a pretty reliable way to find out what folks might be saying about you or your writing on any given day.
Like most folks who maintain a reasonably public conversation, I now watch Twitter’s @replies far more than I do Google news alerts. Of course, Twitter doesn’t catch everything, so I never unsubscribed from my Google News alert.
Yesterday, one came over the transom, and it kind of crushed me. “The End of the Tech Conference?” it asked. The opening line was included in the snippet: “The heartbreak was palpable when John Battelle announced via blog post back in April that the Web 2.0 Summit would not be held for the first time since its debut in 2004.”
The funny thing is, while I think the writer intended to describe the Web 2 community’s “heartbreak” – certainly an arguable supposition given how overwhelmed our industry is with conferences – what she may not have realized is how close to home the line hit for me. When I read it, I felt my own loss – it’s difficult to stop doing something you’ve done well and for a long time. In my case, I’ve hosted a gathering of Internet industry leaders nearly every year since 1998 (before Web 2, there was The Industry Standard’s “Internet Summit”). That’s a decade and a half. Not doing it is far harder than I thought.
I took the decision to step away from the Web 2 Summit as inevitable for two main reasons. First, I needed to work on the book, and there didn’t seem to be room for such an ambitious project if I kept my two other day jobs (Web 2 and Federated Media Publishing). Web 2 takes an extraordinary amount of time to do – with nearly 70 speakers and three days of programming, my life very quickly becomes overwhelmed with research, production calls, and pre-interviews, not to mention all the sales, operations, and marketing work.
Second, I had been doing Web 2 for a long time, and I wanted to step away and look at it with fresh eyes – let it lay fallow, so to speak. Stop tilling and seeding the same soil, let it repair, in the most catholic interpretation of the word (“repair” derives from the Latin “to go home”). And it’s this part that’s been really hard. It’s a natural cycle of grief, in a way – I’m probably deep in the trough of sorrow right now – but I do kind of miss the work.
In other words, it’s hard to lay fallow.
But the beauty of a fallow field is what’s going on underneath. If you trust yourself enough, you’ll realize all kinds of seeds are competing to push through and gather the resources of your attention. I’m learning that it takes a lot of will power to let that process run its course. I find myself “watering” all sorts of potential new growth ideas. I’m not sure which will take root, which are weeds, and which might yield the wrong crop, so to speak. And that’s scary.
But it’s also good. If you’re not a little scared, you’re not really paying attention, are you?
Meanwhile, I can report that I *will* be involved in a new kind of gathering this Fall, one that I can’t yet announce, because it involves many other wonderful partners. It’s not a typical tech conference, and it’s certainly not on par with Web 2 in terms of commitment or time – either from me or the attendees. But it’s a seed, one I’m happy to be cultivating. Stay tuned for more on that soon.
Meanwhile, back to the fallows…
If you’ve been following this site for a while, you’ll remember my experiment earlier this year with posting pictures of wine, bike rides, and other “life” things. Many of you liked those posts, others, not so much. (Here’s one example.) My reason for posting these photos was pretty simple – I prefer to have my content emanate from my own site, rather than be bound to Facebook, Pinterest, Instagram or some other third-party walled garden. If I could figure out a way to post stuff to my own site, then I’d share it out to those services, but keep the content firmly planted in what I call “The Independent Web.”
But I knew not all of you wanted to hear about my rides or consumption of wine, so I created feeds that filtered out the non-work related stuff. Alas, that wasn’t enough. I heard from a lot of you that you didn’t like my site clogged up with the pictures, and I don’t blame you. Having a website should mean having flexibility, so I’ve created a section of the site, which I’m calling “Four Letter Words,” for posting personal stuff. You can find it here.
The main RSS feed for Searchblog will include only posts that are *not* tagged with “Four Letter Words,” and the main site will only display my typical industry-related stuff. But if you want to check out the other side of my life – one of my favorite four letter words, along with life, wife, kids, bike, and wine – check it out. And thanks for coming. Means the world to me.
Pardon the site-specific interruption, but as part of my ongoing quest to keep my content here on my own site, I’ve begun posting pictures of stuff here that I’d otherwise put on Instagram, Twitter or other services. Given that many of you read Searchblog for my trenchant commentary as opposed to my preferences in pinots, I promised you that I’d create new RSS feeds. Well, here they are!
You’ve got a lot of choices – Everything (all photos and posts), Everything But Photos, Headlines Only, and Photos Only.
Many thanks to the team at Blend for helping me make this happen.
As New York City gears up for its annual Internet Week, the team at FMP has been diligently working away on creating another stellar program for our 7th annual CM Summit, held this coming Monday and Tuesday in SoHo.
Last year we eliminated panels from our program, the move was met with great success – attendees love our fast-paced approach, which features short, high-value presentations from leaders in digital marketing and technology platforms, interspersed with conversations with CMOs from Fortune 500 brands and entrepreneurs driving change in digital.
Monday kicks off at 2pm with one of New York City’s media elites — Barry Diller of IAC, Expedia & Trip Advisor. Diller is more recently known for backing the controversial streaming video startup Aereo as well as high-flyer Pinterest. After his conversation, we move into a rapid fire succession of presentations including Joe Frydl, recently appointed SVP of Marketing at FMP, who sets the stage for this year’s theme with his talk on The Law of Content on the Web.
That’s a perfect segueway to our next speaker, Linda Descano, President & CEO of Women & Co., a service of Citi that brings together the voices of independent writers on relevant and thoughtful financial content. Linda is also a Managing Director and the Head of Digital Partnerships for North America Marketing at Citi, driving brand health and customer engagement goals.
After a deep focus on content, we move to the world of analytics with Amy Chang, Head of Product for Google Analytics, who will show and tell the Next Generation of Measurement. Amy is followed by Terence Kawaja of LUMA Partners, who gives his State of the State, a detailed look at today’s marketing landscape in line with the conference theme of Marketing from the 30,000-Foot View. Expect to laugh a few times….
Post refreshments, we continue with a series of conversations with Lisa Weinstein, President of Global Digital & Search at Starcom MediaVest Group; Sarah Bernard, Deputy Director of The White House Office of Digital Strategy; and Alfredo Gangotena, Chief Marketing Officer of MasterCard.
Day one’s sponsor spotlight is Luminate. CEO Bob Lisbonne takes us on a visual journey that highlights New Opportunities for Consumers, Publishers & Brands.
Tuesday, May 15th presents a full conference day that begins at 9am sharp with an intellectual and entertaining conversation with one of Silicon Valley’s most well-connected investors, Ron Conway of SV Angels. From there we move forward with a day centered around the industry’s major technology platforms with presentations from Microsoft, Twitter, Nokia, Tapjoy (a youthful yet successful startup that’s creating a marketplace for mobile games), Salesforce.com, and StumbleUpon.
Day two conversations feature:
- Heather Armstrong, mother, blogger and independent publisher of Dooce, one of Forbes’ Top 100 Websites for Women.
- Marc Speichert, Chief Marketing Officer at L’Oreal USA, not only responsible for driving and enhancing innovation for the company’s Consumer, Luxury, and Professional Products, as well as Active Cosmetics, in this role, Marc also runs Corporate Strategic Marketing, Media & Digital, and Consumer Market Intelligence.
- Jim Lanzone, President of CBS Interactive, on a discourse about the current and future state of premium video content and Internet video channels.
- Clara Shih, Founder of enterprise social media software company Hearsay Social and New York Times bestselling author of The Facebook Era: Tapping Online Social Networks to Market, Sell and Innovate.
- Alison Lewis, who’s official title of SVP of Marketing for North America at The Coca-Cola Company really translates to being the force behind how one of America’s historic companies maintains its brand leadership.
To add a little visionary spice to the mix, I’ll also be interviewing Gil Elbaz, an accomplished entrepreneur and pioneer of natural language technology. As the CEO of Factual, Gil lives in “the data layer,” making data more accessible for machines, developers, and marketers.
Additional companies presenting include The Wyndham Hotel Group, Sharethrough, and Upworthy. These sessions help highlight how existing content around the web can create real business ROI with just the right amount of attention and curation.
Day two’s sponsor spotlight is Meebo. CEO Seth Sternberg will focus on how to Balance User Experience with Revenue Generation.
We bring the event full circle with closing conversations by two well-respected figures in New York’s digital marketing community: Randall Rothenberg, President & CEO of the Interactive Advertising Bureau (IAB), and Susan Sobbott, President of American Express OPEN.
This year the CM Summit has moved venues, and will be hosted at Skylight Soho (pic above), a creative and beautiful loft space custom-built to accommodate both CM Summit audiences, and the IAB conference which follows.
If you have not already done so, buy your tickets today, and we’ll see you at the CM Summit.
As readers are realizing, I’m posting photos here first, then using this as the basis for exports to other services like Twitter or Pinterest. It will be a few days before I have a “non photos” RSS feed for you to follow, forgive the interruption with non-work related stuff. But, it was a big weekend.
It started with my daughter winning the county championships in the 1oom dash for the third year in a row. Wow!
Then my son led his Eagle Project, with a crew of eight who cleared brush and built a new set of steps on a local trail near Mount Tamalpais. A major milestone.
Then he participated in the NorCal Championship mountain bike race, which was held in Marin for the first time ever.
In between, I went to an extraordinary fundraiser for Alzheimer’s research, and got to talk baseball with Giants manager Bruce Bochy and listen to Tony Bennet sing “I left my heart in San Francisco.”
Lots of Valley brass there (it was held on Sand Hill Road), it’s amazing to realize how little is known about this disease, which costs the US $200 billion a year, and effects the lives of tens of millions of us each year. For more info, check out this short video, also embedded below. Eye opening.
In a previous post, I said I’d be posting pictures here, and it’s been a pretty good week in the world of wine. Two of particular note:
These guys have all sorts of varietals and regions. This 06 Pinot, Flax Vineyard from Williams Selyem was good, but not as good as others I’ve had from WS. So the next night, it was on to…
..happy stuff, the Truchard 07 Pinot. This was my first bottle, I stocked up, and I am glad I did.
I’ll be back with industry related writing soon, forgive this right turn into wine. I also plan to create an RSS feed for photos like this, and one that has them omitted…