Getting a live demo of this new approach to content discovery/display and potential monetization. Anyone out there played with it too?
I spent about an hour today choosing which companies I plan to visit during next week’s OpenCo. And I have to say – despite my obvious bias as a founder of the event – the difficulty I had deciding only gets me more excited about participating. There are just so many great organizations opening their doors during this two-day festival, and it makes me so proud that this thing is, well, happening. I mean, it’s really happening – 135 or so companies are letting the public come inside, and they’re talking about what makes their organization special, what makes it tick. And for two days, I get to hang out in their space, take notes, get inspired. It’s just…really cool.
I like this so much more than hanging out in yet another ballroom at a tech industry confab. I mean, I love those conferences. It’s great to see all my pals and meet new people. But OpenCo really is different. The serendipity of each company’s vibe, the instant social network that forms around each session (“So why did you come to see Rock Health?!”), the seemingly endless choices. Nearly 2500 people have registered, and we expect to break 3,000 by the end of the week. You can’t fit 3,000 people in the ballroom at The Palace Hotel. But the city will welcome us all next week. It’s just … cool.
So here are the companies I chose, and why:
Thursday, Oct. 10
9am: San Francisco Symphony (City Center). Whaaat? The symphony is an OpenCo? I know, that’s what I thought. But OpenCo Advisor Nancy Hellman Bechtle has brought many key arts players into the OpenCo fold, including American Conservatory Theatre, the American Institute of Architects, the California College of the Arts, Alonzo King LINES Ballet, the San Francisco Jazz Organization, the Children’s Creativity Museum, the San Francisco Opera, and SF MOMA. How many opportunities do you get to go hear from the leaders of these vibrant cultural institutions? Very, very cool.
Companies also going off at 9 am that I wish I could see: Event Brite, AIA, Google, and IFTTT (it was sold out already, damnit).
10:30 am: WeWork SOMA (SOMA area). There are about half a dozen collaborative workspaces that will be opening their doors next week, but I chose WeWork because I liked the vibe of their mission: “Do what you love.” A focus on “beauty” in workspace seems to drive their approach, and I want to see that up close. The company has workspaces in many cities around the country, I’m hoping they’ll all be OpenCos someday.
12:00 pm: High Fidelity, Inc. (SOMA area) Philip Rosedale’s at it again, this time with a head trip of a company that is pioneering a new approach to, well, time and space. (Rosedale founded the way-ahead-of-its-time Second Life). They’re re-imagining reality, based on, I kid you not, “sparse voxel octree data structures.” I gotta see this.
Companies also going off at 12:00pm that I wish I could see: Superfly Presents (my pals behind Bonnaroo and Outside Lands), Lit Motors (FULL!), Granicus, Rickshaw Bags, twofifteenmccann (did our logo design for OpenCo among other things!).
1:30 pm: TechShop (SOMA/Downtown area). The concept of sharing resources is tearing up the old economy and making new kinds of innovation possible. I want to see it in action. From TechShop’s description: “Part fabrication and prototyping studio, part hackerspace and part learning center, TechShop provides access to over $1 million worth of professional equipment and software.” I’m in.
Companies also going off at 1:30pm that I wish I could see: Wired (for old times’ sake, but it’s already FULL), Dandelion Chocolate (more chocoloate in the world is a good thing), Net Power & Light, Ridepal….there are so many….
3:00pm: Project Frog (Mission). By this point in my schedule, I’m starting to realize how many great companies I’m missing, but … chose we must. I liked Project Frog’s description – I’d never heard of it before. “Since 2006, Project Frog has been on a mission to revolutionize the way buildings are created by applying technology to overcome the inefficiencies of traditional construction.” When on earth am I ever going to get a chance to grok that idea in action? Apparently, next week! Cool.
Companies also going off at 3:00pm that I wish I could see: Dropbox (FULL!), the Kite Pitch Doctor, Exygy (I want to work with these guys!), Innovate SF (Mayor’s Office of Civic Innovation – a great partner!), Stamen (love their work).
4:30pm: SF MOMA (Embarcadero). OK, I know what you’re saying. Opening with the Symphony, closing with MOMA? Well, yes. I don’t really engage with these amazing institutions in my day to day life, and I want to change that. The director of SF MOMA will present in a “on the go” space at Pier 24, because the museum is closed (it’s undergoing a massive expansion.) This is a chance to hear what’s happening at a world-class museum, from the person who’s running it. Hell yes I’m going.
Companies also going off at 4:30pm that I wish I could see: The Slanted Door (yes, the restaurant group!), HomeJoy (starting a movement to change cleaning! I love it), Twyxt (cool service for couples), WideOrbit (adtech/platform).
And that’s just day 1.
Day 2, Friday Oct. 11, rolls like this:
9 am: Federated Media Publishing (Embarcadero). Well, I’m actually giving the presentation for this one, so I better have it on my sked, no? I’m really looking forward to participating as an OpenCo after helping to found OpenCo. How great is that? I’ll be talking about connecting data and publishing, because I believe independent publishers must understand their data to thrive in today’s Internet ecosystem.
10:30 am: Inner Circle Labs (SOMA). This firm specializes in PR for innovative companies in SF, and is bringing in a great panel of its own clients. I think the professional services that help startups are an underappreciated part of our landscape, and I’m looking forward to learning more about this firm.
12:00pm: Scoot Networks (SOMA). “Combining battery-powered scooters with smartphone technology, Scoot allows for quick, affordable, one way trips around San Francisco.” Enough said. I love the city bike share nets that are popping up all over the world, but in SF, sometimes you need a battery! Hey Scoot, we should do something to get folks around OpenCo, no?!
1:30 pm: Mad Valley. This agency-driven incubator is having a lot of success lately, and though I’ve been to the space many times to see clients, I’ve never heard the pitch. I am really looking forward to getting smart on a venture I’ve been close to, but never really seen.
3:00 pm: yerdle. Look, how much stuff do you have sitting in your house that plagues you with guilt – it has value, but you’re not using it? But it’s too much work to figure out how to get it to a useful place in the universe, right? Enter yerdle – a way to share or give stuff you’ve got to those who want or need it. Love this idea.
4:30 pm: 99 Designs. This site has taken off, helping connect creatives and those looking for creative inspiration. I want to see what makes it tick. I also want to learn how to become a good client of its services.
Well, that’s it. A dozen amazing experiences await me next week, a dozen new groups of people, a dozen founders, idealists, and entrepreneurs telling their stories for us to hear.
I. Am. Stoked. Thanks to American Express OPEN Forum, Yahoo!, IPG/MediaBrands, the Mayor’s office, SFBIG, and the team at OpenCo (and all our wonderful partners) for making this possible. What an honor to say I was there at the founding of the OpenCo movement. If you’ve gotten all the way to this point in my post, GO REGISTER, IT’S FREE!
See you out in the modern working city!
It’s been quite a six months, I must say. Personally I took back the reigns at a company I founded in 2005, found a co-author for my book, and hired a CEO for the company I started last year (he starts next week). But I haven’t been writing nearly as much as I’d like here, and that sort of saddens me. However, one of my “half year” resolutions is to change that, and it starts with this review of my Predictions 2013.
This year’s predictions were a bit different in that I wrote about things I *wished* would happen this year, as opposed to those I thought most likely to happen. They were still predictions, but more personal in nature. So let’s see how I did, shall we?
1. We figure out what the hell “Big Data” really is, and realize it’s bigger than we thought (despite its poor name).
Halfway into the year, I think there’s no doubt this conversation has picked up speed dramatically. The PRISM program, in particular, has thrown new light on how “big” big data really is, and what kind of a society we’re becoming as we all become data. I’d say that on this prediction, which was pretty easy to make, we’re well on our way to checking the box as “true.” The bigger point of my prediction had to do with how we, as a society, are coming to grips with the more far reaching implications of all this data. I’ll report back on that at year’s end.
2. Adtech does not capitulate, in fact, it has its best year ever, thanks to … data.
I think so far, I’ve been proven right here. Terry Kawaja, he of the famous Lumascape, has revised his charts to show a more than doubling of the companies in the space this year. While there have been plenty of deals, it doesn’t look like adtech is capitulating at all.
3. Google trumps Apple in mobile
I predicted that Google would come out with an iPhone killer this year, so far, this hasn’t happened (though many do view current Google phones as equal.) There are still six months to go, with the crucial holidays to come.
Also, there are many ways to measure “trumps Apple,” including market share (where Google has already surpassed Apple), profit (where Apple is still killing Google), and the softer “buzz,” which I have to say, Google is winning in my small world. For now, I think the jury is out.
4. The Internet enables frictionless (but accountable) payments, enabling all manner of business models that previously have been unnaturally retarded.
This is a “slow burn” issue, and I think we may look back at 2013 as the year payments got really, really easy. Square, Stripe, and Braintree are leaders here, and I really do sense a breakthrough happening. But I can’t quite prove it at midyear. Many, many startups are using these services as base ingredients for their business models, I can say that.
Related, I also predicted that major consumer-facing online platforms based on “free” – Google and Facebook chief among them, though Twitter is a potential player here as well – will begin to press their customers for real dollars in exchange for premium services. This is undeniably true. Twitter, Facebook, and LinkedIn have all been asking me for money for premium services this year – for advertising my account, or upgrading to “pro” services. This trend is well underway.
5. Twitter comes of age and recommits itself as an open platform.
I just don’t know about this. Honestly, I don’t know. On the one hand, the company has deprecated RSS to the point of it not being usable. On the other hand, the company stands for free and open speech like no other. What do you all think?
6. Facebook embraces the “rest of the web.”
Well, as I said in the beginning, this was a set of predications based on what I wished would happen. I predicted that Facebook would “make it really easy to export your identity and data.” I’m not really seeing anything that merits a “win” here, but maybe I missed a memo.
7. By the end of the year, Amazon will have an advertising business on a run rate comparable to Microsoft.
I think this has already happened if you take out Microsoft’s search business, but we don’t know it for sure because Amazon won’t break out its ads business. More here and here. Anyone have any more insights?
8. The world will learn what “synthetic biology” is, because of a major breakthrough in the field.
Well, given I’m not steeped in current research, I better ask my friend David Kong if this is true yet. David? Hopefully it will be by year’s end!
All in all, I think the predictions are faring well halfway through the year. What did I miss?
Faithful readers will recall that about three months ago, I announced my return to FM as CEO. I also mentioned that the projects I’d been working on – notably OpenCo and The Book, would have to be retooled given my new commitment to the company I started back in 2005 (when I last wrote a book). In the post, I wrote:
I love the book I’m working on, and I don’t plan to abandon it (I’m bringing on a co-author). And I love the conferences I do, and I’ll still be doing them (though I’ll be hiring someone to run them full time). But my first love is the company I started in 2005, whose story is not only unfinished, it’s at the height of its running narrative.
I’m very, very pleased to announce that I’ve found that co-author – her name is Sara M. Watson, and she’s simply the perfect partner for me to be working with on this book. You can read her post about it here. Sara and I met over Twitter, after she noticed the theme of the CM Summit – “Bridging Data and Humanity.” We spoke on the phone and I learned that the intersection of society and data was her passion – and that her background was an awful lot like mine. She started her career as a liberal arts major from Harvard (during the time Facebook was just a dorm room project), toiled in the narrative fields of enterprise IT, became fascinated with the story of information, and decided to head to graduate school to study it (she’ll finish her Masters from Oxford in a few months). After Oxford, Sara has some amazing plans lined up (I can’t talk about them yet) that dovetail perfectly into our shared work.
I started my career as a liberal arts major from Berkeley, wrote about enterprise IT for a few years, then followed my passion for the digital narrative into graduate school as well (also at Berkeley, the Oxford of the West, or perhaps, the Harvard – sorry Stanford!). My first project out of grad school was Wired magazine. Sara’s is going to be our book. I’m honored to be working with her. Last week in London I got to meet her for the first time and spend some quality time together.
The past 12 weeks have been a whirlwind, as I’ve gotten my arms around Federated, executed four conferences in New York, Cincinnati, and London, and lucked into finding great partners for the projects I’m passionate about. Not only have I found the perfect collaborator in Sara, I’ve also found a CEO to run OpenCo, which recently had an amazing London pilot and a successful debut in New York as well. But more about him later. For this post, I want to welcome Sara to the Searchblog community, and I expect the our partnership will result in a lot more writing coming through this channel in the near future.
Here’s a video of me talking about the themes of the book, and announcing Sara as well, at Le Web last week.
A year or so ago a friend and colleague approached me with a crazy idea – what if we tried to re-invent the tech conference, expanding it to become a celebration of all innovative companies that are inspired by the values of the open Internet? And further, what if it wasn’t a conference at all, in the normal sense, but more of a festival, a combination of an artist’s open studio, a music festival, and a business event?
That’s what became OpenCo, an “inside out” conference where instead of sitting in a stuffy hotel ballroom, you go our into the modern working city, to see founders talk about their companies in their native environment.
Last Fall in San Francisco, we tested the idea with a pilot, and more than 2000 folks registered to go visit companies like Twitter, airbnb, Google, The Melt, and scores more (85 in all).
Today, we’re announcing that thanks in large part to our Tour Sponsor American Express OPEN Forum, the OpenCo platform is coming to four cities this year – starting this coming May 22-24 in New York.
But to get there we need your support too. I don’t directly ask for help from all of you, but this time I am. I believe in OpenCo as a movement – the kinds of businesses we curate into the festival are literally changing the world, and this festival lets them open their doors to the public and share their knowledge with the community. We keep at least a third of the tickets for to the public, but we also sell tickets at various levels for those who want to ensure they get access to the companies they really want to see. We’ve raised an IndieGoGo campaign to cover our hard costs. That’s all I want to do – see this idea spread.
So please go to the campaign and support OpenCo at any level you can.
Companies in New York that will be opening their doors include Warby Parker, Etsy, Foursquare, Kickstarter, Buzzfeed, Business Insider, Lerer Ventures, General Assembly, Rebelmouse, RapGenius, and many, many more. If you have a New York business, you can apply to be an OpenCo here.
THANK YOU FOR SUPPORTING US!
OpenCo Innovation Festival Expands To New York City, London, Detroit and San Francisco for 2013
Indiegogo Funding Campaign, Host Company Application Process and Early Attendee Registration Open Today
SAN FRANCISCO, April 9, 2013 – Today OpenCo, a new kind of conference-as-festival where a city’s most innovative companies open their doors to the general public, announced the expansion of the event series for 2013. On the heels of a very successful inaugural San Francisco event last Fall, OpenCo is expanding to highlight innovation on the East Coast via an event in New York City from May 22-24, 2013 as part of Internet Week New York.
To support the overall OpenCo initiative, an Indiegogo campaign launches today to help cover fixed costs related to event logistics. There are currently four pledge levels, each offering a selection of value-added benefits. Please visit the OpenCo Indiegogo page to pledge your support of innovation in New York and to get first dibs on visiting exciting companies like Buzzfeed, Etsy, Foursquare, Thrillist, Warby Parker and many more!
Additional dates and details for the OpenCo events launching in London, Detroit and San Francisco will also be available shortly via the OpenCo website.
How OpenCo Works for Attendees
- On May 23-24, OpenCoNY participants will be able to attend hourly, citywide “open studio” sessions led by participating host companies (HostCos).
- Just as with bands and stages at a multi-day music festival, attendees go to the OpenCo website to customize an event schedule from “tracks” that are curated according to industry and neighborhood.
- Individuals who make a pledge to support OpenCo via Indiegogo will receive early access to the schedule picker site and will be able to build their personal schedule according to the following tiers:
- $500 Backstage pledges gain access on Monday, April 29th.
- $100 Reserved pledges gain access on Monday, May 6th.
- $25 Fan pledges and the general public gains access on Monday, May 13th.
- The event is free for anyone who wants to attend, so sign up now by visiting openco.us.
- Space is limited and we expect the event to reach capacity very quickly. In fact, more than 2,000 people registered for the San Francisco event during the three-week window.
How OpenCo Works for HostCos
- The HostCo application process officially opens today, but scores of companies have already expressed their support and interest in participating including: AOL, AppNexus, Betaworks, Bloomberg, Business Insider, Buzzfeed, Estee Lauder Online, Etsy, Fab.com, Foursquare, General Assembly, Kickstarter, Lerer Ventures, Local Response, Pave, PolicyMic, Rap Genius, Rebelmouse, Thrillist, Warby Parker, ZocDoc.
- These participating host companies will share their business vision, outline their founding principles and values, and discuss what it means to be part of NY’s collaborative ecosystem.
- Each HostCo is required to host at least 20 attendees – but the more the better.
- The event is free for HostCos, so feel free to suggest an innovative company as a potential HostCo by visiting openco.us.
Backstage Access Kick off Event with Special Guests
OpenCoNY will launch the evening of May 22 with an invitation-only, VIP event at The Altman Building that will feature intimate discussions with Chad Dickerson, CEO at Etsy, Bob Pittman, CEO at Clear Channel Communications, Matt Seiler, Global CEO at IPG Mediabrands and Eric Hippeau, partner at Lerer Ventures. Interested attendees who submit an Indiegogo pledge for $500 or more will receive coveted back-stage access to this event in addition to other great perks.
Those Who Make OpenCo Possible
OpenCo is made possible by a list of impressive organizations that have pledged their support as partners. Founding partner is American Express OPEN. The OpenCo event series is produced by BattelleMedia.
“Innovation is everywhere and by opening up the doors to these openly collaborative companies, OpenCo gives investors, job seekers and curious neighbors the chance to hear these inspiring stories firsthand,” said John Battelle, OpenCo co-founder and CEO at Federated Media Publishing.
“The best way to experience and learn about the innovation economy isn’t in a stuffy conference room – it is up close and personal and on their turf,” said Brian Monahan, OpenCo co-founder and managing partner at MAGNA GLOBAL, part of IPG Mediabrands. “All participating companies share a commitment to open communication and open collaboration that is the hallmark of modern, innovative businesses. We are thrilled to bring the OpenCo philosophy to New York for Internet Week this year.”
OpenCo is a mix between a business conference and artist’s open studio with the vibe of a music festival. The events offer job seekers, investors, marketers and curious neighbors direct access to the leaders of the most innovative companies across the globe and in their natural habitat.
Visit openco.us for more information.
The agenda for our seventh annual CM Summit is live. And it rocks. You can read all about it here. I am really looking forward to this conversation, mainly due to the quality of the folks who are coming. Oh, and the theme, of course.
I won’t beat around the bush. I want you all to come. I’ve lowered the price, because I heard from many of you last year that the ticket was too high (it sold out anyway). But this year, the conversation is too rich for anyone to cry poor over. Come and join us.
Speakers include Pinterest founder Ben Silbermann, Yahoo CMO Kathy Savitt, USV partner Fred Wilson, Aereo CEO Chet Kanojia, Jacki Kelley, CEO North American of IPG Mediabrands, Amanda Richman, President of Starcom MediaVest Group, AOL Networks CEO Ned Brody, GoDaddy CEO Blake Irving, AppNexus CEO Brian O’Kelley, Buzzfeed CEO Jonah Perretti, and many, many more.
Register here! Early registration ends in two weeks.
Over on the LinkedIn Influencer network, I’ve revealed how I manage my often-overflowing inbox. It’s not exactly rocket science, but enough people have found it interesting that I thought I’d share it in a professional context. If you’re interested in stuff like this, give it a read and let me know what you think. From the post:
Whenever I hear a friend or colleague complain about how their email inbox is “out of control” I take the opportunity to toss out a humblebrag: I never go to sleep before getting my inbox down to ten or fewer messages. Every so often, I even get it to zero.
Like many of you, I use my inbox as something of a To Do list. If something is lurking in there for more than a day or two, it usually represents something I have to get around to doing. Right now, for example, there are 15 or so messages awaiting my response. (Only 15? Yes, that’s the beauty of keeping it under 10 before bed, then culling again right before breakfast).
Of those messages, one is a memo written by a colleague I need to read, respond to, and distribute to others. Another is a suggestion of a book I should read. There’s a reminder that a draft of a blog post is ready for my review, a request for a guest column in Ad Age (that’s a big commitment of time, I’m letting it percolate), three meeting requests, and two requests for me to review new businesses for purposes of investment or advice. There’s also a couple email news summaries (from News.me or Media Redefined) – these are sources for posts I write each Sunday night called Signal.
That’s a pretty typical looking inbox for me, and about five more such emails come in every ten or so minutes. Each is a marker asking for my time. …..By the end of a typical workday, I’ll have about 70-90 pre-screened emails sitting patiently in my inbox, all of which I’ve determined demand some kind of response. This is when things can get hairy. After all, each mail probably equates to at least two or three minutes of focused time, often more. That’s at least three hours of email to get through each night!
This is where my “Crack” folder comes to the rescue….
I heard you all, and I just made my RSS feed full text and images again. Thanks for all your feedback, and we’ll just have to live with the fraudsters. Till we don’t. Which will probably be never!
Starting a business is a journey, as any founder will tell you. When I started Federated Media Publishing almost eight years ago, I did my best to collect all the lessons learned from Wired, The Industry Standard, and Web 2 Summit, and apply them to my new venture. One of those lessons was that it’s OK to step away when the time is right. Several years ago, I did just that, becoming an “active Chairman” at FMP and handing the operational reigns over to an accomplished executive, Deanna Brown.
Since making that decision, FMP has grown dramatically, but it’s also had its challenges. Last year, for example, we made the difficult but important decision to rethink the company so as to lean into our two most promising lines of business – content marketing (which we lay claim to inventing as “conversational marketing” some seven years ago) and programmatic marketing (which we invested in heavily last year, after acquiring a very fast growing business in Lijit Networks in Fall of 2011). It meant stepping back from something we had been doing for some time – directly selling standard display banners - but it proved to be the right choice. FMP is having a great first half of 2013, and I couldn’t be more excited about our roadmap and potential for the rest of the year and beyond.
The funny thing is, even as I became “just the Chairman” at FMP over the past two years, I never stopped thinking about the company. It woke me up nearly every night, tugging at my sleeve, asking me questions, demanding my best thinking. Deanna and I would meet every week to talk strategy, review numbers, or just plain chew the fat. Running a company with hundreds of employees, top notch investors, and a big top line revenue number is damn hard, and Deanna not only ran the place, she made it hum. I am in her debt.
So when Deanna told me earlier this year that she wanted – in a thoughtful and appropriate manner – to move on and do something smaller and more directly related to content creation, I immediately understood. As I said above – it’s alright to step away when the time feels right. We spent a month or more thinking about who might be best to replace her. FMP is a unique company – straddling the two fastest-growing sectors of the digital marketing world: Native content marketing, and programmatic platforms. There aren’t many executives who are fluent in both, and who also might be a cultural fit for a company as storied as this one.
And then it hit me – quite literally in mid-sentence while on a Board call. Why the hell don’t I simply step back in? I love this company, I am passionate about the Independent Web, and to be honest, I see a huge opportunity in front of us. What am I, nuts? Why didn’t I think of it the moment Deanna told me of her decision?
I think the answer lies in how we often try to convince ourselves that the choices we’ve made in the past are the right ones. I agonized about leaving the CEO’s chair, and I’ve spent the two years since then convincing myself (and many of you) that the right path for me was writing a book , running various conferences, and ruminating on what the “next big thing” might be.
But I’ve come to realize that it’s OK to change your mind, as long as you are following your heart. I love the book I’m working on, and I don’t plan to abandon it (I’m bringing on a co-author). And I love the conferences I do, and I’ll still be doing them (though I’ll be hiring someone to run them full time). But my first love is the company I started in 2005, whose story is not only unfinished, it’s at the height of its running narrative. I am utterly convinced that the media company of tomorrow will have both a technology-driven programmatic foundation, as well as the ability to execute bespoke, beautiful ideas on behalf of the entire media ecosystem – creators, marketers, and communities. When you bring the scale and precision of data-driven platforms to the brilliance of great media executions, magic will happen. Delivering on that vision for the Independent Web is the mission of Federated Media Publishing. And I couldn’t be more excited to rejoin the company as its next CEO.
So that’s the news I have for you today. I ask for your support as I embark on this new journey – I know I’m going to need it. I promise I won’t ever stop writing here, nor will I stop asking for your feedback and your insights. And because this is probably the only time I’ll have the chance to say it in a post, I want to say thank you to Deanna Brown for what she’s done not only for Federated, but for me personally. I can’t wait to see what she does next, and, if I’m lucky, to be a partner to her next chapter. Onwards!
If you’re a fan of this site, you’re also probably a fan of RSS – a once-ascendant technology that has been on most everyone’s deathwatch for five or so years. According to Google’s (almost totally outdated) Feedburner service, nearly 450,000 people subscribe to this blog via RSS – although the number of you who actually read my posts is far smaller (according to Feedburner statistics, which I’ve never fully understood).
In any case, from time to time I’ve poked at you poor RSS readers, just to find out if you’re alive. Remember this piece – Is RSS Really Dead? Or this one - Once Again, RSS Is Dead. But ONLY YOU Can Save It!?
In those posts, I asked if my beloved RSS readers were really out there. Turns out, I got tons of comments back – a very high number given the work involved in declaring fealty to the creaky old standard. (It kind of felt like a reshoot of that wonderful final scene in Horton Hears a Who – “Everybody yell real loud, and maybe Google will hear, and not deprecate Feedburner…” But I digress.)
I’ve always kept my RSS feed “full text” – which means the entire post, pictures, words and all, goes out over RSS, and can be picked up by any RSS reader anywhere on the planet. I always have held the belief that it’s more important that my work get distributed than monetized. But not everyone can afford such high minded principles. Many publishers cut their feed short, teasing folks with headlines and a snippet of the story in the hopes that people will click through to the site, where their visit can be properly “monetized” via advertising.
After much thought, I’m going to do the same. But not for the extra clicks and ads. It’s due to the fraud that’s taken over the content space in the Indpendent Web. Untold legions of bad actors use RSS to scrape “real” sites like this one, then wrap them with ads from exchanges to make a quick buck. The rise of programmatic fraud has made this even worse (see It’s Time To Call Out Fraud In The Adtech Ecosystem for more on this). And no, I’m not going to link to examples – but you can Google “Content Scraping” if you want to learn more.
So, consider this an apology. I am very sorry that you have to click a link to get to the content I make here every day. But also consider this a plea – as in, please do click that link at the top. I very much want you to be part of this conversation.
(And if enough of you complain, you know I’ll listen, and figure out some way around this).
UPDATE: I turned full feed back on. Thanks for all the input.