Do We Even Have The Spine To Sacrifice, Just A Little Bit?

Thanks President Bush.

Old people are always complaining about how things were harder when they were young. Walking to school in the snow, uphill both ways, that whole thing. So forgive me as I embark on what initially might feel like that old man trope, but stay with me. I’m trying to make a larger point, and I have to start with a few stories of how things were in the Before Times.

So. Back when I was a kid, Big Things That Were Not Entirely In Our Control would happen. Presidents and Governors would get on the (usually black-and-white) TV, imploring us – all of us, mind you, every single citizen of these United States – to do something that would help alleviate the situation. The actions we were asked to take weren’t particularly terrifying – it’s not like we were getting called up to war (though the last-ever draft, for Vietnam, was still fresh in everyone’s mind.)

Read More
Leave a comment on Do We Even Have The Spine To Sacrifice, Just A Little Bit?

SIGN UP FOR THE NEWSLETTER

Stay up to date on the latest from BattelleMedia.com

The Messenger Deserved Its Demise. Its Staff? Not So Much

Well that didn’t go well.

I predicted the death of Jimmy Finkelstein’s The Messenger as soon as I read about its impending launch back in March of last year. At the time I had just soft-landed The Recount and was licking three decades of wounds related to launching, running, selling and shuttering digital media startups. And lo! Here was a guy claiming he was going to solve all of digital media’s woes with…what exactly? “Polyperspectivity”?! (No, really, that’s what they called their approach to news coverage.) And a business model ripped from the pages of Business Insider, circa 2012? I was already shaking my head, but then I read this:

“Richard Beckman, a former president of The Hill and Condé Nast who will be The Messenger’s president, said in an interview that the company planned to generate more than $100 million in revenue next year, primarily through advertising and events, with profitability expected that year.”

Read More
Leave a comment on The Messenger Deserved Its Demise. Its Staff? Not So Much

Eat Sleep Drink Dream – Flipping Work and Life For A Year

I will not forsake you. But I might not call as often as I used to.

I don’t often write about personal things here, but the two most-read posts of this past year were Mastering The Rudiments, about my journey with learning the drums, and Unretirement, a personal reflection on my career.

I wrote both of those back in May – a shoulder month between seasons. In May, the year hasn’t hardened into disappointment or routine, there’s still time to change course. Now that the year has passed, I’ve found myself wanting to Think Out Loud a bit, in particular about a goal I set for myself this year. In “Unretirement” I explained that after seven companies, I had decided to get off the startup train for good: “As any founder can tell you, being in charge of millions of dollars of invested capital and scores of trusting employees is exhausting.” What I didn’t mention was that I promised myself I’d not commit to anything full time – no new startup, to be sure, but also, no project of any kind that would dominate my time and warp reality in its wake. My goal was to simply…be.

Read More
2 Comments on Eat Sleep Drink Dream – Flipping Work and Life For A Year

Why Prime Time TV Might Make a Comeback

I hate to admit it, but I miss prime time.

For those of you born after Seinfeld went off the air, “prime time” dominated an era when television viewers only had three or four choices at any given time. Before streaming took over our devices, before cable devolved to 500 channels with nothing to see, there was “prime time television.” If you’re old enough to remember when Friends ruled “Must-See TV,” you (and tens of millions of others) likely spent a fair amount of your weeknights engaged with prime time’s three-hour post-dinner programming block.

Read More
2 Comments on Why Prime Time TV Might Make a Comeback

Why Is The News Business So Terrible?

“A collage of iconic news industry brands and related imagery like newspapers, radios, televisions, and web pages in a dumpster, on fire, digital art”

It’s been nothing but bad news for “the news” lately, and this week piled on two more depressing headlines: Gallup released a poll showing American confidence in the validity of mainstream news media is at an all time low, and The New York Times filed a trend piece noting that Silicon Valley companies, once a font of traffic for journalistic enterprise, are “ditching” news sites. Turns out that with link taxes, content moderation nightmares, advertising blacklists, and consumer fatigue, “news” is just more trouble than its worth for our modern attention merchants. Even Threads, Meta’s Twitter competitor, has decided to downplay the role of current events on its platform.

For those of us in who’ve been in the news business for more than a minute, this story ranks as a classic “dog bites man” story. The Times‘ piece turns on the news that Meta’s point person for news, Campbell Brown, is leaving the company. But anyone who’s worked with Brown over the past few years was already in on the joke. Brown was hired in 2017 to put a familiar face on Facebook’s tumultuous relationship with the press. Back in early 2019, when we were just starting The Recount, she was refreshingly direct with me when I asked if I should invest in a relationship with Facebook. In short, the answer was no.

Read More
Leave a comment on Why Is The News Business So Terrible?

The Sites That Never Get Built: Why Today’s Internet Discourages Experimentation

 

The Dude knows the pitfalls of scattering a loved ones’ ashes…

Every so often I get an idea for a new website or service. I imagine you do as well. Thinking about new ideas is exciting – all that promise and potential. Some of my favorite conversations open with “Wouldn’t it be cool if….”

Most of my ideas start as digital services that take advantage of the internet’s ubiquity. It’s rare I imagine something bounded in real space – a new restaurant or a retail store. I’m an internet guy, and even after decades of enshittification, I still think the internet is less than one percent developed.  But a recent thought experiment made me question that assumption. As I worked through a recent “wouldn’t it be cool” moment, I realized just how moribund the internet ecosystem has become, and how deadening it is toward spontaneous experimentation.

Read More
3 Comments on The Sites That Never Get Built: Why Today’s Internet Discourages Experimentation

Come With Me on a Spin Through the Hellscape of AI-Generated News Sites

Welcome to the hellscape of “Made for Advertising” sites

This past Monday NewsGuard, a journalism rating platform that also analyzes and identifies AI-driven misinformation, announced it had identified hundreds of junk news sites powered by generative AI. The focus of NewsGuard’s release was how major brands were funding these spam sites through the indifference of programmatic advertising, but what I found interesting was how low that number was – 250 or so sites. I’d have guessed they’d find tens of thousands of these bottom feeders – but maybe I’m just too cynical about the state of news on the open web. I have a hunch my cynicism will be rewarded in due time, once the costs of AI decline and the inevitable economic incentives that have always driven hucksters kick in.

Given 250 is a manageable number for a mere mortal, I decided to ask the good folks at NewsGuard, where I’m an advisor, for a copy of their listings. Nothing like a tour through the post-apocalyptic hellscape of our AI future, right?

Read More
Leave a comment on Come With Me on a Spin Through the Hellscape of AI-Generated News Sites

AI’s “Oppenheimer Moment” Is Bullshit.

Well that was something. Yesterday the Center for AI Safety, which didn’t exist last year, released a powerful 22-word statement that sent the world’s journalists into a predictable paroxysm of hand-wringing:

“Mitigating the risk of extinction from A.I. should be a global priority alongside other societal-scale risks, such as pandemics and nuclear war.”

Read More
1 Comment on AI’s “Oppenheimer Moment” Is Bullshit.

Unretirement

Nope.

I’ve been thinking about retirement lately. I’m not retired, at least I don’t think I am, though moving on from The Recount has left me uncertain about how to answer the inevitable “so what do you do” questions – the ones that anchor nearly every social gathering I attend:

Person I Just Met: So what do you do besides hang out at dinner parties? 

Read More
7 Comments on Unretirement

Mastering the Rudiments

My first kit, a Pearl Vision walnut finish. I miss that kit.

There’s probably a name for it, but I can’t conjure the word: When you’ve been doing something a long, long time, then realize you’ve pretty much been doing it all wrong. That’s the case with me and the drums – an instrument I picked up a dozen years ago but only recently have come to understand as infinitely intricate.

I can’t explain why I started playing, I got the bug when my good friend Jordan insisted I sit down and attempt to bang out a rhythm one very late night. He was re-familiarizing himself with his guitar and wanted a co-conspirator, he happened to have a kit collecting dust in his garage. I was in my mid forties and pretty lost in my career, and I had just moved to a new town. We had a blast making noise that first night – I recall the police coming after multiple complaints, and I woke up afterwards with my face stuck to the snare. After that I built a band room in an out building on my property, found some more guys to play with, and we formed what could pass for a band.

The original band room, circa 2015
Read More
2 Comments on Mastering the Rudiments