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else 8.19: Why We Should Replace the Turing Test

By - August 19, 2013

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(image) Among many other things (we usually add 20-30 items into our book’s Evernote account each week), this past week we read about developments in brain-computer interfaces, and how connecting smart devices introduces new vulnerabilities. We also read about how policy and ethics questions need to catch up with technology that makes surveillance easier. If you want to keep up with what we’re reading/thinking about on a weekly basis, the best way is to subscribe to the “else” feed, either as an email newsletter or through RSS.

 

Why Can’t My Computer Understand Me? – The New Yorker
Hector Levesque  makes the case to replace Turing tests with something that requires a little more common sense: anaphoras where the reference isn’t always linguistically clear. That requires logical finesse, rather than big data processing of existing answers found in webpages.

Brown University creates first wireless, implanted brain-computer interface – ExtremeTech
We’re getting closer and closer to  wearable brain-computer interfaces.

What Does It Really Matter If Companies Are Tracking Us Online? – The Atlantic
Ryan Calo’s recent paper makes the case that what is really at stake in the “creepiness” of advertising is the ability for corporations to take advantage of and exploit data around consumer irrationalities (in the behavioral economics sense).

The Ethics of Saving Lives With Autonomous Cars Are Far Murkier Than You Think – Wired
Interesting questions: “Do we now need a peek under the algorithmic hood before we purchase or ride in a robot car?…Shouldn’t informed consent be required to operate or ride in something that may purposely cause our own deaths?”

Welcome to the “Internet of Things,” where even lights aren’t hacker safe – Arstechnica
Connected devices introduce more vulnerabilities. Ease of use, in this case the ability to add more devices to control lights, often trumps more secure designs.

When Cars Crash Like Computers – The Atlantic
“When we make pieces of our infrastructure ‘smart’ with computers, we also give them the other characteristics of computers, like bugs, crashes, hackability, and downtime.”

3D printing failures shared online – BBC
Gallery of “Spaghetti” images of failed 3-D printer models. Strangely beautiful…

How A ‘Deviant’ Philosopher Built Palantir, A CIA-Funded Data-Mining Juggernaut – Forbes
Interesting profile of Alex Karp, the man behind Palantir, the software running the data mining analytics of the NSA.

Zimmermann’s Law: PGP inventor and Silent Circle co-founder Phil Zimmermann on the surveillance society – Gigaom
Om Malik talks with Zimmerman about the need for policy to catch up to reflect our democratic values when Moore’s law makes surveillance easier.

People Are Changing Their Internet Habits Now That They Know The NSA Is Watching – Fast Company
News of the Prism and surveillance might actually be the spark that gets average consumers to start engaging with their privacy settings.

Source: Annalect

The staring match between The Man and bitcoin: nobody’s blinked yet - CoinDesk
After two secure email servers shut down this last week, enter Bitmessage. It uses Bitcoin protocols to secure messages so that only users with the correct key can read them. There are no central servers, no users lists.

When the next Ernest Hemingway dies, who will own his Facebook account? – Quartz
Walks through what it takes for an estate to access the status updates and tweets of writers when they die, the modern day equivalent of letters archived in an attic. Current EULA policies don’t make it easy.

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Thoughts on Ford’s OpenXC: In The Future, Brands With Open Data Will Win

By - August 18, 2013

Ford Open XCI spent today at the first-ever Boing Boing Ingenuity, a two-day hackathon cum “vaudeville show” – truly Boing Boing brought to life. It made me so proud to see the essence of conversational marketing at work – a major brand adding deep value to a community, an independent publisher realizing its dream of celebrating its voice and community through a unique event that built up online over many months.

Here’s the Twitter stream. It was really great. And the main insight I took away was this: Brands will soon have no choice but to become data (because we are all becoming data, after all). A car creates tons of data every mile it is driven, for example. Faced with this fact, how might a car brand respond? It could see that data as its private asset, put up fences around it, and make that data really difficult for the driver (and society at large) to access. Or, it could act like Ford did, and tack in the direction of openness.

Ford has created a platform called OpenXC that opens APIs into 50 or so data streams coming out of your car. On the first day of Ingenuity, teams of makers, hackers, and regular folks came up with amazing ideas that leveraged Ford’s innovative platform. For example, one team built an app that senses when a pet or child is in your car, then monitors the car’s internal temperature. If it gets too hot, this app can lower the windows, turn on the AC, and text the car’s owner. I mean, how cool is that?!

Boing Boing’s editors presented the winners on stage on Sunday during Ingenuity, a day long celebration of, well, the weird and wonderful people and ideas that make Boing Boing, Boing Boing. There was a hack that turned driving data into music – if you drive aggressively and waste resources, the music gets aggravating. If you drive well, it gets soothing. Another hack interpreted braking, steering, and other information into new signals for other drivers – imagine a taillight flashing “Thank you!’ when someone lets you merge into oncoming traffic, for example. Yet another hack took all that data and turned it into a “cost per trip” dashboard that gamifies driving and encourages you to drive in a way that saves money.

These kinds of innovations can only occur in an ecosystem of openness. As our society tips toward one based on data, our collective decisions around how that data can be used will determine what kind of a culture we live in. And what I observed at Ingenuity strengthened my belief that companies that lean into an open approach to data will win. There will soon be streams of data coming from all manner of products – appliances, clothing, sporting goods, you name it. Wouldn’t you rather live in a world where you can export the data from your son’s football helmet to a new app that monitors force and impact against a cohort of high school players around the country? Or would a better world be one where Riddell Inc. owns and controls that data?

Way back in 2008 I wrote a piece about Facebook and data called It’s Time For Services on The Web to Compete On More Than Data. My point was this: winning on a strategy of data lockdown is a short-term play. What matters is the service you provide on top of that data. For companies like Ford, the key won’t be to lock in customer data and try to be the best at leveraging your proprietary insights. It’ll be allowing your customers to take that data out, remix it into a robust ecosystem, and feed it back to your company and products, so they can get better. Companies will compete on how they best leverage a customer’s data, not on whether or not they’ve locked those customers’ data assets in (are you listening, cable companies?!).

Of course, a true test of this optimistic scenario will come when GM, Toyota, or other car companies join Ford in offering a data platform, and a long-time Ford customer buys a Chevy. Will Ford let that customer take their data over to GM? Time will tell, but I know where I come down: Openness and portability will win in the end.

The debut of “else”: Surveillance Everywhere and the Technological Wild West

By - August 13, 2013

As we’re working on the book, Sara and I are planning on sharing some of the news items and blog posts that catch our attention each week. We’ll also plan on talking through some of the things we’re reading and working on in this space. In keeping with boolean condition logic of the if/then working title for the book, we’ll be tagging these posts as “else.” Links aren’t necessarily endorsements, but they do point to ideas that got us thinking this week.

If you want to keep up with what we’re reading/thinking about on a weekly basis, the best way is to subscribe to the ELSE feed, either as an email newsletter (coming soon) or through RSS.

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This week we look at challenges in the using quantified self data, developments in the NSA surveillance coverage, and round out with a few throwbacks to the Victorian age of technology. On to the links:

Inside the Nike+ Accelerator: Fueling the quantified-self movement – Engadget

TechStars accelerator working on Nike+ to build innovation on the Nike platform. Article talks a lot about the importance of opening up the Nike+ API for development innovation (right now it’s only open to these ten accelerator companies).

Why The Quantified Self Needs A Monopoly – ReadWrite

Highlights one of the big barriers to consumer adoption right now, that is correlating all these quantified self data sources into one, meaningful view. To do that you need to a) be able to get the data into one place, b) have it speak to each other, and c) know what you are looking at once you can see it all in one place. We might argue that you don’t need an Apple or Microsoft monopoly for that necessarily. But we will need tools that pull this together; maybe something more along the lines of Mint.

The Public-Private Surveillance Partnership – Bloomberg

Bruce Schneier walks us through the implicit business models that got us into the current surveillance state: “Imagine the government passed a law requiring all citizens to carry a tracking device. Such a law would immediately be found unconstitutional. Yet we all carry mobile phones.” [Incidentally, Schneier is also a Fellow at the Berkman Center this year along with Sara].

This Recycling Bin Is Stalking You - The Atlantic Cities

Recycling bins in London are tracking MAC addresses from passing smartphones and Wifi-enabled devices, essentially bringing tracking cookies from the internet into the physical world. Turns out this might actually be illegal.

The Atlantic Cities

 

A Cheap Spying Tool With a High Creepy Factor – NYTimes

Security researcher Brendan O’Connor uses cheap Raspberry Pi devices to monitor Wifi signals, proving that conducting surveillance is becoming easier, no matter who you are.

Other Agencies Clamor for Data N.S.A. Compiles – NYTimes

Once the data is in a format where it can be activated, others will find new uses for it.

Searching Big Data for ‘Digital Smoke Signals’ – NYTimes

The United Nations Global Pulse team is using sentiment analysis and mobile data to catch early signals for global economic trends to develop faster, more adaptive and responsive aid programs.

Why the Sun is Setting on the Wild West of Ride-Sharing – Wired

Car sharing dropoffs at airports are started to see a crackdown in SFO. Policies still protect taxi and limo service domain here and new regulations requiring insurance companies could increase operating costs. This could slow down the markets where consumers are taking underused assets and making them liquid. John recently wrote about how Uber saved the day in a recent travel snafu.

3-D Printing the 19th Century – NYTimes

Martin Galese is bringing back patents from a bygone era, 3-D printing them in all their beautifully-designed glory. Some of these designs might not have been easily manufactured in their time.

Last week Sara was reading Rebecca Solnit’s River of Shadows: Eadweard Muybridge and the Technological Wild West. The book looks at the historical context around Muybridge’s photographic technology developments that increased the shutter speeds and introduced the ability to almost slow down time into smaller knowable bits. These developments paved the way for modern cinema, but also ran parallel to Victorian explorations of scientific discovery. Sara wrote about some interesting parallels with Muybridge’s body movement studies and the Quantified Self movement; film allowed us to slow down and dissect the bodies’ gate; sensors like the Fitbit allow us to track a walking gate all day long.

Four Minutes on the Future of Marketing

By - August 05, 2013

Earlier this year I sat down with a videographer at the Bazaarvoice Summit in Austin. He asked me about the future of marketing, in particular as it related to data and consumer behavior. Given what I announced earlier this morning, I thought you might find this short video worth a view. Thanks to Ian Greenleigh for doing all the work!

Liquid Markets Win: On Boats, Planes and Automobiles

By - July 30, 2013

Marthas_1775_Blask-wbOne of the key themes in our upcoming book has to do with the interaction of information and the physical world – in particular, how all things physical become “liquid” when activated by just the right information. But when you’re writing (and thinking out loud) about this topic, it’s easy to fall into an academic cadence, because information theory is a thicket – just try reading “The Information” in one sitting, for example.

So I’ve found it’s best to just tell stories instead (and to be honest, I’d wager that nearly all information theory should be reduced to narrative, because narrative is how we as humans make sense of information, but I digress). Here’s a story that happened just this past weekend.

If you’ve been reading for more than a year, you know that I spend a good part of August working on an island off the coast of Massachusetts. It’s a special place where my great grandmother settled in the 19th century, the kind of place where you visit graveyards with your kids to remind them of their own history, then hit a carousel and ice cream shop in the afternoon.

Anyway, this year my time on the island is unfortunately brief, what with my coming back to FM and various other entanglements. So every day “on island” is a precious one. Last week my son and I went on an East Coast college tour, driving from Washington DC (Georgetown, American) through Pennsylvania (Bucknell, etc) to Boston (Northeastern, BU, etc). After touring MIT on Friday, we decided to come to the Island a day early, on Sat. That way we could open up the rental house, get the car, and prepare for the rest of our family – my wife and two daughters –  who were flying in on Sunday.

On Sunday my son and I were settled into our rental, eagerly awaiting Mom and sisters’ arrival. They landed in Boston just fine, but hit a major hitch with their connection on a tiny airline called Cape Air. Now Cape Air’s largest plane seats about 8 people, as they specialize in one thing – hopping from Boston down to the Islands. Apparently some cross winds and rain fouled up the routes, and long story short, my family’s flight was delayed for two hours, then cancelled altogether (oh, and they lost my wife’s luggage too). By then, it was almost 9pm, and too late to drive the 80 miles down from Boston to the ferry in Falmouth, which is the only other way to get to the island. (The last ferry leaves at 9.45 pm).

We were all distraught – there they were, just 80 miles away, but with no way to get to us. We were going to lose one of our precious days on the island, and it just stunk.

Then a fellow stranded passenger mentioned a possible solution to my wife: There was a service in Falmouth that aggregated private commercial boats for use as water taxis. Maybe they’d be able to help?

My wife mentioned this to me, and sure enough, a quick Google search found them. At 8.30 pm I called the service and “Captain Jim” hooked me up with another lobster boat captain ready to take my family across the sound, even late at night. Awesome!

But we still needed to get the girls that 80 miles down to Falmouth, and it was past “business hours.” I’ve used a lot of car services in my business life, and I know that they are not exactly very flexible – you have to make a reservation well in advance, and they cost a lot of money for long drives. I wasn’t expecting much, but I started calling as many as I could find, asking if they had any cars near Boston’s Logan airport *right now*.

The car services I called acted exactly as one might expect. Two put me on interminable hold while the “checked to see if they had a car near the airport.” A third flat out refused to try. A fourth asked me to put the girls into a taxi and send them back into downtown Boston, where they might have a car. And so on.

That’s when I tweeted this out:

 

And this is when the story starts to get interesting, in terms of liquid, information-driven markets interacting with the physical world. It turns out, Uber *does* have the ability for someone to drop a pin remotely, I just didn’t know it – I didn’t have *the information* I needed. Twitter solved that in an instant, as one of my followers quickly clued me in about how to do it. In two minutes I was called by an Uber driver at the airport, who was ready to whisk my family down to the waiting lobster boat. An hour and a half later, I picked them up on a private dock near the house. What the private boat service and Uber did was take inactive, physical objects, in this case a Lincoln towncar and a fishing boat, and turn them into kinetic, liquid, real-time addressable assets. And the main reason this was possible? Information cycling through a digital foundation of cell phone towers, Google, and apps like Uber.

What’s even more interesting about this story are the economics: The cost to fly three people via Cape Air to the Island was nearly 25% *more* than taking Uber and the chartered water taxi. Add to this the fact that the Uber driver was far more friendly and eager to please than your typical car service guy, and the water taxi was both fun and nearly twice as fast as the ferry.

In short, having the a liquid, information-driven market of cars and boats created a cheaper, faster, and way more enjoyable experience for my family. That’s a great thing, to my mind, and it makes me optimistic about the coming liquid economy. But if I operated Cape Air or Carey Limousine, I’d be more than nervous right about now….

 

An Afternoon at the Media Lab: Where The Lines Between Physical and Digital Are Permeable

By - July 29, 2013

IcanHasHOloYesterday I took my son to the MIT Media Lab, hallowed ground for me, as reading Stewart Brand’s 1988 “The Media Lab” propelled me toward helping to create Wired magazine, where I edited the founding Director of the Lab, Nicholas Negroponte, for five years (he wrote the back column of the magazine).

For this visit, I met up with David Kong, one of the lab’s alumni wizards, who took us on a whirlwind tour of the place (David’s work on microfluidics is, I believe, some of the most important stuff being done today, but more on that in another post). I spent a day there last summer with Director Joi Ito, and it’s amazing to see how much progress can be made in a year.

Instead of describing everything, I think I’ll let video do the work – one of the Lab’s core values is to always be demo’ing, and my son and I saw half a dozen incredible projects, all demo’d by the people who created them.

First up was the Opera of the Future group, which evolved out of the HyperInstruments lab. Akito Van Troyer gave us a tour of the components used in the recently staged “Death and the Powers” piece, which was a finalist for the Pulitzer in music.  Here’s some video of that performance:

Akito also turned us onto a very cool beat machine he built as a side project, a hack based on actuators and tempo that turns anything into a percussion instrument. Here’s a video of that I found on YouTube:

After that we went to see Xiao Xiao, who works in the Lab’s Tangible Media group (this is the part of the Lab most directly connected to the themes of the upcoming book). She showed us the MirrorFugue, which is just amazing, in particular, to sit down at the keyboard as it’s playing. It’s magical, which is pretty much the goal of the entire Lab. Here’s a video of that:

MirrorFugue III from Xiao Xiao on Vimeo.

You can probably sense a theme by now – all this work is about blurring the lines between physical and digital, atoms and bits. An extraordinary world is soon to be settled by pioneers in this space, and we’re all of us fascinated by it – it’s why we love the idea (if not necessarily the look) of Google Glass, or 3D printing (I met the co-founder of FormLabs while at the Lab), or cool gadgets like the NFC ring.

The Media Lab is a place where folks are actively creating the future. Over and over, I heard this refrain: “I took some off the shelf parts, hacked them together, and wrote some code.” Simple, right?

One example: Makey Makey, which went viral earlier this year with the “banana piano.” The idea is bigger than turning fruit into keyboards, however. It’s about making nearly anything physical a portal into the digital world, and bringing the digital right back into the physical. I met with Eric Rosenbaum, one of the creators, in his lab, which is called “Lifelong Kindergarten” (yeah, I know.) Here’s a short video about Makey Makey:

As the border between physical and digital gets more permeable, a new kind of literacy emerges. And that literacy is built on a foundation of code – whether it’s the codes of letters and words, or the code of bits and algorithms. Rosenbaum showed me Scratch, a graphical programming language used by hundreds of thousands of kids across the world. I’m determined to learn how to code, at least enough to be dangerous (I took classes in Pascal about 30 years ago…). Maybe Scratch is where I’ll start.

Next up I met Dan Novy, from the Lab’s Object-Based Media Group. He showed us a number of great projects he’s working on, including holo-presence (with a sense of humor, see photo at top) and new forms of augmented experience. Check out this video about redefining the home entertainment experience:

Dan also took us into a small room with a voice aware projection device in the center. Using his voice, Dan told a children’s story, and the four walls of the room lit up with visual images related to the storybook. It’s early days, but we discussed what might happen when this device is miniaturized and connected to consumer “narrative catchers” like Facebook, Path, Google Glass, and the like. Also next to the projector was an object – what it is, it doesn’t matter, but for this example it was a bottle of perfume – and when you pick up that object, “memories” related to that object are projected onto the walls. So imagine what might happen when you pick up that ornament from Christmas three years ago and hang it on the tree, and images from that Christmas past flash onto your home’s walls….

The last demo we saw was perhaps the most well known of Dan’s group’s work. In essence, they turned a basketball net into a data collection device, so as to measure the force of a slam dunk. The technology is amazing, watch Dan talk about it here:

The Media Lab is truly an extraordinary place, and seeing it with my son made it even more magical. I’ve toured it a few times now, but I’ll never tire of coming back. The work happening there is helping to define the world all our kids will be living in soon.

The PRISMner’s Dilemma

By - July 16, 2013

prismSometimes when you aren’t sure what you have to say about something, you should just start talking about it. That’s how I feel about the evolving PRISM story – it’s so damn big, I don’t feel like I’ve quite gotten my head around it. Then again, I realize I’ve been thinking about this stuff for more than two decades – I assigned and edited a story about massive government data overreach in the first issue of Wired, for God’s sake, and we’re having our 20th anniversary party this Saturday. Shit howdy, back then I felt like I was pissing into the wind –  was I just a 27-year-old conspiracy theorist?

Um, no. We were just a bit ahead of ourselves at Wired back in the day.  Now, it feels like we’re in the middle of a hurricane. Just today I spoke to a senior executive at a Very Large Internet Company who complained about spending way too much time dealing with PRISM. Microsoft just posted a missive which said, in essence, “We think this sucks and we sure wish the US government would get its shit together.” I can only imagine the war rooms at Facebook, Amazon, Google, Twitter, and other major Internet companies – PRISM is putting them directly at odds with the very currency of their business: Consumer trust.

And I’m fucking thrilled about this all. Because finally, the core issue of data rights is coming to the fore of societal conversation. Here’s what I wrote about the issue back in 2005, in The Search:

The fact is, massive storehouses of personally identifiable information now exist. But our culture has yet to truly grasp the implications of all that information, much less protect itself from potential misuse….

Do you trust the companies you interact with to never read your mail, or never to examine your clickstream without your permission? More to the point, do you trust them to never turn that information over to someone else who might want it—for example, the government? If your answer is yes (and certainly, given the trade-offs of not using the service at all, it’s a reasonable answer), you owe it to yourself to at least read up on the USA PATRIOT Act, a federal law enacted in the wake of the 9/11 tragedy.

I then go into the details of PATRIOT, which has only strengthened since 2005, and conclude:

One might argue that while the PATRIOT Act is scary, in times of war citizens must always be willing to balance civil liberties with national security. Most of us might be willing to agree to such a framework in a presearch world, but the implications of such broad government authority are chilling given the world in which we now live—a world where our every digital track, once lost in the blowing dust of a presearch world, can now be tagged, recorded, and held in the amber of a perpetual index.

So here we are, having the conversation at long last. I plan to start posting about it more, in particular now that my co-author Sara M. Watson is about to graduate from Oxford and join the Berkman Center at Harvard (damn, I keep good company.).

I’ve got so many posts brewing in me about all of this. But I wanted to end this one with another longish excerpt from my last book, one I think encapsulates the issues major Internet platforms are facing now that programs like PRISM have become the focal point of a contentious global conversation.

In early 2005, I sat down with Sergey Brin and asked what he thinks of the PATRIOT Act, and whether Google has a stance on its implications. His response: “I have not read the PATRIOT Act.” I explain the various issues at hand, and Brin listens carefully. “I think some of these concerns are overstated,” he begins. “There has never been an incident that I am aware of where any search company, or Google for that matter, has somehow divulged information about a searcher.” I remind him that had there been such a case, he would be legally required to answer in just this way. That stops him for a moment, as he realizes that his very answer, which I believe was in earnest, could be taken as evasive. If Google had indeed been required to give information over to the government, certainly he would not be able to tell either the suspect or an inquiring journalist. He then continues. “At the very least, [the government] ought to give you a sense of the nature of the request,” he said. “But I don’t view this as a realistic issue, personally. If it became a problem, we could change our policy on it.”

It’s Officially Now A Problem, Sergey. But it turns out, it’s not so easy to just change policy.

I can’t wait to watch this unfold. It’s about time we leaned in, so to speak.

Hasta La Alta Vista, Baby.

By - June 29, 2013

I just saw the news that Yahoo! is “sunsetting” Alta Vista, one of the first “good” search engines. This makes me a little misty, as Alta Vista was the search engine I used BG – Before Google – and it had a real shot at *being* Google, had its various owners not utterly screwed it up over the years. Did you know, for example, that at one point Alta Vista was the largest and most widely used search tool on the web? Its driving force, Lois Monier, once told me “search should be a pencil” – he was adamant that Alta Vista not become a portal.

But Alta Vista was owned by DEC, a now dead computer company, which was bought by Compaq, another now dead computer company. And they made it a portal. And through the now defunct Overture, the assets of Alta Vista made their way to Yahoo!, a still alive portal. But now, Alta Vista is going to truly be dead.

It’s hard to watch an important player in the early Internet go away – and it makes me reflect on a couple of things. First, how much or our own culture and history we’re losing day by day, even despite the best efforts of archivists like Brewster Kahle. And secondly, on a personal note, Alta Vista was the search engine that helped me find my birth mother way back in 1995, when my wife was pregnant with our first child, and my life-long wonderings as an adoptee took on a new urgency. Alta Vista pointed me to an online forum for people like me, and there I found a person who helped me find my mother. Pretty cool.

So I’ll miss you, Alta Vista. And if any of you want to know the engine’s journey, well, there’s a book for that.

The Book Lives On

By - June 09, 2013

Faithful readers will recall that about three months ago, I announced my return to FM as CEO. I also mentioned that the projects I’d been working on – notably OpenCo and The Book, would have to be retooled given my new commitment to the company I started back in 2005 (when I last wrote a book). In the post, I wrote:

I love the book I’m working on, and I don’t plan to abandon it (I’m bringing on a co-author). And I love the conferences I do, and I’ll still be doing them (though I’ll be hiring someone to run them full time). But my first love is the company I started in 2005, whose story is not only unfinished, it’s at the height of its running narrative.

I’m very, very pleased to announce that I’ve found that co-author – her name is Sara M. Watson, and she’s simply the perfect partner for me to be working with on this book. You can read her post about it here. Sara and I met over Twitter, after she noticed the theme of the CM Summit – “Bridging Data and Humanity.” We spoke on the phone and I learned that the intersection of society and data was her passion – and that her background was an awful lot like mine. She started her career as a liberal arts major from Harvard (during the time Facebook was just a dorm room project), toiled in the narrative fields of enterprise IT, became fascinated with the story of information, and decided to head to graduate school to study it (she’ll finish her Masters from Oxford in a few months). After Oxford, Sara has some amazing plans lined up (I can’t talk about them yet) that dovetail perfectly into our shared work.

I started my career as a liberal arts major from Berkeley, wrote about enterprise IT for a few years, then followed my passion for the digital narrative into graduate school as well (also at Berkeley, the Oxford of the West, or perhaps, the Harvard – sorry Stanford!). My first project out of grad school was Wired magazine. Sara’s is going to be our book. I’m honored to be working with her. Last week in London I got to meet her for the first time and spend some quality time together.

The past 12 weeks have been a whirlwind, as I’ve gotten my arms around Federated, executed four conferences in New York, Cincinnati, and London, and lucked into finding great partners for the projects I’m passionate about. Not only have I found the perfect collaborator in Sara, I’ve also found a CEO to run OpenCo, which recently had an amazing London pilot and a successful debut in New York as well. But more about him later. For this post, I want to welcome Sara to the Searchblog community, and I expect the our partnership will result in a lot more writing coming through this channel in the near future.

Here’s a video of me talking about the themes of the book, and announcing Sara as well, at Le Web last week.

Onwards!

 

Behind the Banner, A Visualization of the Adtech Ecosystem

By - May 13, 2013

I’m very proud to announce “Behind the Banner“, a visualization I’ve been producing with Jer Thorp and his team from The Office for Creative Research, underwritten by Adobe as part of the upcoming CM Summit next week. You can read more about it in this release, but the real story of this project starts with my own quest to understand the world of programmatic trading of advertising inventory – a world that at times feels rather like a hot mess, and at other times, like the future of not only all media, but all data-driven experiences we’ll have as a society, period.

I’m a fan of Terry Kawaja and his Lumascapes – Terry was an advisory to us as we iterated this project. But I’ve always been a bit mystified by those diagrams – you have to be pretty well steeped in the world of adtech to grok how all those companies work together. My goal with Behind the Banner was to demystify the 200 or so milliseconds driving each ad impression – to break down the steps, identify the players, make it a living thing. I think this first crack goes a long way toward doing that – like every producer, I’m not entirely satisfied with it, but damn, it’s the best thing I’ve seen out there so far.

I am deeply grateful to all the folks who helped us make this happen, in particular Jared Cook at Adobe, and a legion of leaders in the industry who reviewed early versions, including Walter Knapp, Bill Demas, Ned Brody, Brian O’Kelley, Ann Lewnes, and dozens more who helped me research and imagine what this might end up looking like.

So take a look and tell me what you think. It’s far too complex to embed here, so we have it running over on the CM Summit site. If nothing else, it should get folks talking, and I hope you’ll help us make it better by leaving a comment here, or sending me mail with your thoughts.

Oh, and while you are at the site, check out the conference lineup. We are almost sold out of tickets, and it’s going to be one heckuva conversation, so please join us!