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Else 6.16.14: Internet Ads Grow, Apple Ads Blow

By - June 16, 2014
IAB 6.14

Up and to the right, baby.

Lots of advertising news in this issue of Signal, as the bi-annual IAB report shows strong gains (YAY, Internet!). To the links:

Internet Ads Surge 19% in Just One Year – WSJ That’s strong growth for an industry working on its 21st year. (IAB report)

The Three Phases Of Mobile Advertising – BubbaVC Sometimes the best posts are really simple.

For Apple, Marketing Is a Whole New Game – Advertising Age Apple once commanded unequalled respect from the ad world. Not any longer. Typically, the piece forgets that it all comes down to product….

Only Apple – Daring Fireball – Regardless of how the company markets itself, if you don’t read John Gruber on all things Apple, you’re not getting the full scoop. Of course, he’s in the tank, but he’s smart nevertheless on the heels on WWDC, a must read.

We need to regulate emotion-detecting technology  – Slate Oh shit, now tech can read our emotions – time to get ahead of it, this Slate piece argues. Not sure we know how to, I might retort.

The Promise of a New Internet – The Atlantic Maybe it doesn’t have to all come down to a place controlled by the NSA, Facebook, and Apple. Maybe mesh networking can save the core values of the Internet after all?

Facebook to Let Users Alter Their Ad Profiles – NYTimes.com I chose this version of the story because it’s such an amazing win for Facebook from a spin point of view. Other headlines: Facebook to Use Web Browsing History For Ad Targeting and Facebook’s New Ads Are Nosier Than Ever. Get my point?!

Is Tony Fadell the next Steve Jobs or … the next Larry Page? – Fortune Or are we simply building him up because it makes a good headline? Seriously, Fadell is a talented executive, and this is a good profile of a key guy in the tech scene.

Window into Airbnb’s hidden impact on S.F. – San Francisco Chronicle Look what a little data-driven journalism yields – insights into how Airbnb is changing the SF landscape.

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Else 6.9.14: The Internet Beats Rabbit Ears

By - June 09, 2014

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The world’s most fascinating story kept time this past week – cord cutting beat rabbit ears, Google took some punches, and billion-dollar companies pondered their fate once the bloom starts to fade. To the links….

Internet-TV Delivery to Surpass Over-the-Air – Worldscreen Worth noting that more of us get TV from the Internet than get it from “over the air” AKA rabbit ears.

Broadband shouldn’t be like cable TV. Why consumers should care about peering – GigaOm Yes, we should, but we don’t. Because it takes too much time to sort through it all. Bottom line – we shouldn’t have to work this hard to get good, clean, neutral service. Right?

40 maps that explain the internet – Vox Ya like charts? So do I.

We’re all being mined for data – but who are the real winners? – Guardian This long piece gives a good overview, but fails to answer the question, save the rather easy “we’re not winning, but big companies are” angle.

Thanks for nothing, jerkface – ZDNet  In which a very angry Violet Blue explains her disdain for Google+ and its (unintended?) consequences. Good fodder in here for those interested in the role of digital identity in our society. Also, some (biased, but passionate) explication of the fracas around Google’s decision to enforce “real names” on its identity services.

Jimmy Wales Blasts Europe’s “Right To Be Forgotten” Ruling As A “Terrible Danger” – TechCrunch Well that’s a pretty clear signal how he feels about it, given he’s on the review board for said requests in Europe…

Google Invests in Satellites to Spread Internet Access – WSJ Notwithstanding the target on its back (and front, and aides), the company just keeps pushing on all fronts.

 The Dropbox Conundrum – BuzzFeed I find these multi-billion dollar startups fascinating – it’s truly unique to our time that there are ten or more companies worth $10 billion – by the reckoning of their investors – and all are now struggling with how to manage such lofty expectations.

Facebook Has Another Go At Snapchat With Slingshot – TechCrunch   Speaking of, I’d not really want to be SnapChat right about now. Except, Facebook keeps kind of getting it wrong, to wit: Facebook accidentally launches, then pulls Snapchat competitor Slingshot – Verge 

 

 

 

 

 

 

 

 

 

 

Else 6.2.14: What Do We Want The Internet To Be?

By - June 01, 2014

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So much to note over these past two weeks (I took last Monday off for Memorial Day): Google bends to the Euro and tops Apple in a key index that doesn’t really matter (much), Meeker updates her famously design-challenged Internet Trends powerpoint deck, and we continue the endless debate around what we want the Internet to be. To the links….

Redesigning Mary Meeker’s Ugly Internet Slideshow – BusinessWeek   Mary Meeker’s famous slide show was on display again this week, and I have always ribbed her about her pedestrian design. Businessweek goes one better.

Google Can’t Forget You, But It Should Make You Hard to Find – Wired Big news from Europe is not as cut and dried as anyone would like it to be.

Google bows to EU privacy ruling – FT.com From now forward, folks in Europe can petition Google for the “right to be forgotten.”

Google Beats Apple in List of World’s Most Valuable Brands – Adweek If you think the tech giants don’t care about this list, you’re probably right. But it’s interesting given Apple is utterly driven by marketing, and Google, well, no so much.

Consciousness Might Emerge from a Data Broadcast – Scientific American This makes my head hurt. But I like to do that every so often.

Probably not a surprise: Turns out your boss spends a lot of time in email — reading news – Neiman Yes, as I’ve been saying (but have yet to write a post about), we love media packages. We just can’t commit to ones that are new that easily. The oldest digital package – the email newsletter – turns out to be central.

The epic technological transition that explains this year’s spate of tech mergers – Wapo A very good overview of the shifts driving M&A in our industr(ies).

The Internet with a human face – Idle Words This talk isn’t data driven, but you should review it anyway. It makes you think. And it’s far easier to grok than Mary’s 164 page deck (though less “factual”).

The Internet as we know it is dying – Salon.com Every few months, this meme stages a comeback. The Internet as we knew it is gone, long live the Internet as we will come to know it once more.

The Programmatic problem: What’s an audience without a show? (Digiday/Searchblog)?  In which I ask our industry pay attention once again to context, which matters, a lot.

Everyone should know just how much the government lied to defend the NSA – theguardian.com I know, lying is kind of what the NSA must/has to/is paid to do, but it’s rather sobering nevertheless.

Else 5.19.14: I Too, Shall Be Forgotten (At Least By Europe)

By - May 19, 2014

Oh-Im-sorry.-I-forgot-I-only-exist-when-you-need-something.(image) If ever you wanted proof we are renegotiating our social contract in the Internet age, this week’s roundup of the best links provides plenty of fodder. Onwards…

The Myths & Realities Of How Of The EU’s New “Right To Be Forgotten” In Google Works – MarketingLand Google and other search engines will have to hew to new EU rules. But how they will be implemented is a big unknown. This looks to be a huge issue moving forward – what is a person’s right to ‘dignity’? In the US, it’s not much. In the EU, far more. But at what price to free speech?

Transparency Reports Database – Silk A roundup of the ever increasing number of transparency reports from digital companies subpoenaed by the US government. This promises to be one fat file a year from now.

Do You Have a Mission or…Are You *On* A Mission? On Being a NewCo – Searchblog NewCo is now accepting Host Company applications for Fall 2014 festivals. Please be a part of it!

The Mystery of Go, the Ancient Game That Computers Still Can’t Win | Enterprise | WIRED At least there’s one game computers can’t win. Yet. A Peek Inside

Alibaba’s Ad Business, Courtesy Of Its IPO Filing – AdExchanger China’s knocking at the US’s door. Will the two cultures meld in the wild west of programmatic advertising? Should be interesting to watch develop.

How Tech Took a Bite Out of the Ad Industry – Advertising Age Remember the big speech by P&G’s CEO, warning what was about to happen to marketing? Ad Age does.

Google’s Game Of Moneyball In The Age Of Artificial Intelligence – ReadWrite If you want to corner the market on machine intelligence, hire all the AI researchers.

This is what comes after search – Quartz An overview of context based search, ruler of the mobile realm.

An ‘unstoppable,’ cataclysmic glacier meltdown is already underway – The Verge  And we thought we had more time. Yikes.

FBI Director says Chinese govt blatantly uses cyber-espionage to obtain economic advantages – NBC This should surprise no one. Come to think of it, neither should the glacier’s demise.

Else 5.5.14: Stay Sober, My Friend (And Watch Your F8)

By - May 04, 2014
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Zuck + The Most Interesting Man In The World (courtesy MorphThing.com)

Cinco de Mayo on a Monday? What fresh hell is this? Just another week of links worth reading, if you care about the most muscular narrative in our beer-goggled world. Facebook (and Wired) dominated thanks to news from it F8 developer conference, but policy and politics were not far behind. To those links…

Beyond net neutrality: The new battle for the future of the internet – Vox

We are a long, long way past the cute Internet of the past, where each packet was as likely as the next to get to you on time. Which is sad, given we have the technology to keep it that way.

The Year of the Facebook – WIRED

Satire? Futurism? Fun. Required given the cozy stuff found in other portions of the magazine.

Apple, Facebook, others defy authorities, increasingly notify users of secret data demands after Snowden revelations – The Washington Post

Apple and Facebook really got this story right. Er, I meant to say, this story clearly got Apple and Facebook right. Wait, no, I meant to say, I don’t trust this story, but find it fascinating.

Mark Zuckerberg on Facebook’s Future, From Virtual Reality to Anonymity – WIRED

Levy has Facebook’s trust, to be sure. Mark sat with him to talk as F8 opened. Worthy read.

Facebook just made its boldest moves yet to become the Google of mobile apps – Quartz

Not. Going. To happen. But then again, I’ve been wrong before.

The Universe Is Programmable. We Need an API for Everything – WIRED

Man, Wired’s got some interesting stuff this past week.

Cyberlibertarians’ Digital Deletion of the Left – Jacobin

Shit, this piece is a slog. But if I understand it – and I’m not sure I do – it’s got a point – the left is letting cyberlibertarian claptrap define its agenda.

Carlota Perez: Self-Centered Tech Industry Needs to Wake Up – The Information

Now this I understood. Ivory Tower pronouncements abound. And they feel so good lashing our collective backs, don’t they?

Rupert Murdoch Tweet Questions Google’s Ethics, Twitter Dies From Irony

Google’s unethical, tweets the man whose minions hacked phones across Britain….

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Else 4.28.14: F*ck Policy, Except When I Care About The Outcome

By - April 27, 2014

net-neutrality-thumbnail-2(image) This past week saw a significant increase in society’s willingness to have a deeper conversation about what it means to Become Data. The Supreme Court heard arguments in a case that may well supplant the Betamax case in import. And the FCC stepped in it, big time, while pals at O’Reilly opinined for a world where the Internet of Things remains open and transparent. Not to mention, my own ramblings on what it means to truly disappear, and why Google does what it does. To the links….

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Goodbye, Net Neutrality; Hello, Net Discrimination : The New Yorker

The FCC sure as hell stepped in it last week. Let’s see if they clean off their shoe, or just keep smelling like shit.

Why Do So Many People Describe Aereo ‘Complying’ With Copyright Law As The Company ‘Circumventing’ Copyright Law? – Techdirt

Meanwhile, we’re quite uneasy with whether our Supremes can grok the complexities of….Barry Diller’s business moves.

Google, Facebook Fight for Tech’s Future via Acquisitions – Businessweek

Come on, if you told me five years ago the cutting edge of competition was … drones….well. Anyway. It is.

Science Fiction: Mining My Own Exhaust – Monday Note

Yes, we make a lot of data. And yes, it’s time we started to see that fact as more than an oppressive unknown. It may well become a springboard to surprise and delight.

The revolving door between Google and the Department of Defense –  PandoDaily

This might scare you. Or you might realize that it’s pretty damn normal in the rest of the industrial world, and will be here as well.

Toward an open Internet of Things – O’Reilly Radar

Please, let’s not make this next phase of our industry suck. Please?

How Airbnb and Lyft Finally Got Americans to Trust Each Other – WIRED

A bit overstated, but…there’s a point there. Given the right circumstance, we have always trusted each other, it’s just now we have a stronger and more dependable network that allows us to make those bonds of trust quickly and productively.

The Next Vegas Will Be A City That Lets You Truly Disappear – If Only For A While – Searchblog

If cities become high-density surveillance sites, then we’ll need cities where we can escape it all.

Louis C.K. Is America’s Undisputed King of Comedy – GQ

I’ve always loved his work, which is one beat away from losing it entirely. But his take on tech is worth listening to: “phones are taking away the ability to just sit there. That’s being a person. Because underneath everything in your life there is that forever-empty thing…that knowledge that it’s all for nothing and you’re alone…. The thing is, because we don’t want that first bit of sad, we push it away with a little phone or a jack-off…. You never feel completely sad or completely happy, just kinda satisfied with your product, and then you die.”

Google+ Won (Or Why Google Never Needed A Social Network) -Searchblog

I know, two pieces in one week? But this needed to be said.

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Else 4.21.14: It’s (Almost) All Google

By - April 21, 2014

GOOG5.21.14Welcome back to Else – I took a week off for Spring break, so this covers two weeks of the best stories related to the work I’m doing on the book. Reflecting an increased focus on Google, this edition of Else is flush with Google news, from its purchase of Titan Aerospace to its unusual willingness to show us a peek behind the curtain of Google X. Google also had a confounding earnings release, took steps to consolidate power in the hands of its founders (again), and had an entertaining wrinkle in its ongoing tiff with European publishers.

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To the links:

Why Google Isn’t Growing – BI 

In fact, Google is growing – earning prove it – but the point here, cribbed from asymco, is that as goes Internet penetration, so goes Google, and the Internet is growing far more slowly than it used to. This points to two things – one, the need to own “the next 2 billion” people who have yet to get on the Internet – this is why Facebook and Google are buying drone makers – and two, the need to get into entirely new lines of business – which explains Nest, among other things.

You may own shares in Google and Facebook, but you have virtually no say in what they do — and that’s wrong – GigaOm 

Matt Ingram takes a strong POV on recent moves by the Internet giants to insure shareholders don’t have much power. It’s all legal, and it’s also unsettling. Are we putting too much faith in companies that have cheery mission statements and trustworthy CEOs? At what point do we need more influence over them, or do we?

Google, once disdainful of lobbying, now a master of Washington influence – The Washington Post

A very detailed overview of how Google has become a very large player in DC. A timely piece.

Why Google and the Music Industry Want a YouTube Hit – The Information

YouTube is the largest music app in the world, but no one sees it that way. Soon, we will. It’s critical that Google get this one right.

A German business model – Buzz Machine

Jarvis takes off the gloves and beats up Axel Springer, a company for whom I have far more sympathy, even if I do agree, in the end, you can’t cry in your beer. All of this keys off a very public back and forth between Eric Schmidt and the CEO of Axel.

Station to Station – Pitchfork

A very well done article “experience” about the future and present of streaming music. Bravo.

The Naked Android – VisionMobile

A history of how Google tried to put the Android genie back in the bottle.

Google to Buy Titan Aerospace as Web Giants Battle for Air Superiority – WSJ

Take that, Facebook!

Surveillance, Good and Evil- Random House 

An overview of the recent book Social Physics: How Good Ideas Spread—The Lessons from a New Science. This is now on my reading list – seems to be an important new work on the impact of data on our society.

Amazon Ad Business Sparks Controversy—and Growth – The Information

Amazon strikes me as the most natural competitor to Google, not Apple.

The Truth About Google X: An Exclusive Look Behind The Secretive Lab’s Closed Doors – Fast Company

It’s unusual to see Google open up like this. Seems part of a larger strategy worth watching.

IAB Report: US Internet Ad Revenue Grew To $42.8B In 2013, Overtaking Broadcast TV – TechCrunch

A historic year – until you realize, the distinction between TV ads and “internet” ads is false. TV is an app of the Internet, or soon will be.

900 Years of Tree Diagrams, the Most Important Data Viz Tool in History  – WIRED

Fascinating to see how this approach to visualization has informed our understanding of data.

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Else 4.7.14: So Much Information, Precious Little Insight

By - April 06, 2014

appsvwebReading over my picks from the past week, I noticed a strong theme – we’re using more and more apps, creating more and more data, but we’re not seeing the true value we might from connecting all the dots. Sure, the NSA is – and Facebook, Google, and other large platforms are as well. But imagine what happens when *we* get those insights?! A move from the center (big platforms) to the node (us) of the information ecosystem seems imminent…

Apps Solidify Leadership Six Years into the Mobile Revolution – Flurry 

Nearly three hours a day on our mobile phones (and we’re not talking). Most of that time we’re in “AppWorld” – not on “the open web.” That is a scary trend, to my mind. But I think it’s temporary. Or rather, I hope it is.

Facebook Explores Anonymity Features – Re/code

Turns out, as a service, you have to provide what people want. For the most part. Facebook is considering the impact of apps like SnapChat and Secret. Clearly, it’s not what the social networking giant *wants* – but perhaps this is a worm turning.

NSA chief’s legacy is shaped by big data, for better and worse – latimes.com

Indeed, if this outgoing NSA Director *missed* the big data revolution, he’d have been outgoing a long time ago…

Google Tops Exxon Mobil to Become World’s 2nd Most Valuable Company – Mashable

Apple is still #1. I wonder how long this will last, given Google’s ambitious push into entirely new markets.

Don’t eat that! SRI built a calorie-counting food app that works via a photo snap — Tech News and Analysis

Yes, I want this. Please. And please make it work with my Fuelband?!

Surprise, surprise: my online metadata actually reveals where I’ve been – Ars Technica

Startling to see how easy it is for someone with a few bits of digital information to figure out quite a lot more about us.

Forget the Quantified Self. We Need to Build the Quantified Us | Design – WIRED

Yes. I’ve been on about this for some time. Because of AppWorld, all these silos of data have yet to get to second and third-order insights. But we are starting to, slowly…

Google Weighs a Plunge into Mobile Phone Services – The Information

Most likley Google won’t do it the way the carriers are doing it. And I for one hope they go for it.

The Mozilla Manifesto – Mozilla

In light of the CEO controversy, worth remembering what it is about Mozilla that makes it unique.

The Fifth Protocol – Startup Boy

Because no edition of Else is complete without some thinking about Bitcoin.

We Are the Builders of Tech Revolutions. Why Are They Still a Surprise? | Blog | design mind

Reading this closely, and he’s talking about what I opened with – connecting all the dots…

Else 3.31.14: Skulls, Bitcoin, AI, Souls, and Corporate Religion

By - March 30, 2014

ieee-spectrum-technological-singularity-thumb(image) If you’re a reader of this newsletter, you’re in elite company. Each week I chose ten or so stories from the score or so that I save to Evernote, and I annotate them after about three glasses of wine on a Sunday night. I make no pretense to be Jason or Dave, instead, this is a way to remember the most important stories of the past week through the filter of “the book.” And when I say “the book,” I mean That Project That Has Haunted Me For More Than Five Years But Is Increasingly Becoming Real. In other words, if you read this newsletter (or post), you’re a true fan of my work. And for that, I am thankful.

This past week was full of gems. The New Yorker reminded us how poignant digital life can be. We struggled with the ethics of 3D printing, even as we reveled in its power to save lives. Oh, and then there’s the singularity, and protecting us from the same. An epic Facebook rant, more Bitcoin, more brain-twisters about who’s a person, alive, dead, or corporate, in our increasingly mashed up world. To the links…

The Afterlife of Pia Farrenkopf : The New Yorker

What happens if you die in your car, alone in your garage, and your bill pay (and some well-intentioned neighbors) keep the world thinking you’re alive? You still “exist” – and this certainly makes one think about what the word “exist” really means.

Defending the World from Evil Robots – The Information

There are thousands of high-end PhDs at Google and many other places who want to create AI capable of thinking like a human. Then there’s this small group – seven in total – worrying about what happens if it actually comes to pass. Yikes.

The yet-to-be-defined Ethics of 3D Printing of Organs — Tech Talk — Medium

What happens to religion when we can play God?

Woman’s entire cranium replaced with 3D-printed skullcap – DVICE

Never mind, we already are. And thank God for that.

Facebook Joins Google In The Hunt For The Future – TechCrunch

Or, put another way, we have more money than we need for our current business, so let’s play the odds on where it might all go.

A Breakup Letter to Facebook from Eat24

Then again, maybe the current business has a few cracks in it. OMG. Just read this. Just READ THE WHOLE THING. And tell me you don’t want to just watch this gif over, and over. And over.

The Fierce Battle for the Soul of Bitcoin- Wired.com

Long read. Worthy.

I.R.S. Says Bitcoin Should Be Considered Property, Not Currency – NYTimes.com

Short read. Topical.

What will blow our minds in the *next* 30 years? -TED Blog

Swallowing Shakespeare.

It’s Time to Grant Immunity to Edward Snowden – Esquire

Hard to disagree with the logic here. If Snowden has forced a President to change policy, he’s a whistleblower, not a traitor.

Here’s what you need to know about the Hobby Lobby case – Wapo

Are corporations “people” with “religious beliefs”? This is a VERY BIG QUESTION now before the Supreme Court. It matters, because, you know, these “people” are making…machines that ACT LIKE PEOPLE. Does your head hurt yet? Why not?!

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Else 3.24.14: “In front of us are two roads – which way are we going to go?”

By - March 24, 2014

Back in the saddle after missing a week of Else (sorry about that). The best stories from the past two weeks are below, and you’ll note a bit of TED, which ran last week, as well as a fair amount of Google, which is hard to avoid given the focus of this newsletter: If you’re going to cover “becoming data” it’s best you get used to hearing about Google.

Larry Page: Where’s Google going next? – TED

Page does not do public speaking events very often, both because of his voice condition, and because it’s just not who he is. But this TED conversation with Charlie Rose offers insights into Page’s thinking on a range of issues, in particular, on privacy, where he moved the needle, in my estimation.

Richard Ledgett: The NSA responds to Edward Snowden’s TED Talk – TED

Ledgett is the Deputy Director of the NSA. He is responding to Snowden’s much covered video conference with TED curator Chris Anderson.  It’s rare to have someone like Ledgett respond so quickly, it’s a worthy half hour, despite the predictable bromides.

Algorithms will do more and more of the thinking in the world – Gigaom

A video and short article, taking up the fact that decisioning by machines is simply winning for most complex markets, in particular finance and marketing. Featuring Quid founder and CTO Sean Gourley.

Quirky and GE cook up a smarter, prettier air conditioner  – Engadget

As I read about this “smart” AC from GE, I thought to myself  “Huh, now Google and GE are competing (via Google’s acquisition of Nest).” Interesting.

Thinking Out Loud: Potential Information – Searchblog

In which I muddle through an idea that’s been pulling at my brainstrings for quite some time.

The Rise of Anti-Capitalism – NYT

Jeremy Rifkin is back with an essay arguing that many information-based goods are approaching the cost of “free” – raising the question of whether capitalism will continue as we know it.

How Google Does Fundamental Research Without a Separate Research Lab –  MIT Technology Review

Step one: Tie research to actual product groups. Step Two: Bring in the academics, lots of them. Step Three: Add (piles of) money.

A Missing Jet in a World Where No One Gets Lost — Daily Intelligencer

A meditation on why the lost aircraft disturbs us so – in a world where data about our every move seems ubiquitous, how can something so “large” get lost?

The era of Facebook is an anomaly – The Verge

A profile of Microsoft researcher (and teen social expert) danah boyd, whose new book It’s Complicated recently came out.

Sir Tim Berners-Lee: World wide web needs bill of rights– BBC News

“It’s time for us to make a big communal decision,” says Berners-Lee. “In front of us are two roads – which way are we going to go?”