And The Award for the Best Marketing Execution At SXSW Goes To …
I went to SXSW again this year, and IBM really nailed their million-dollar activation.
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Way back when — well, a few years back anyway— I wrote a series of posts around the idea of “metaservices.” As I mused, I engaged in a bit of derision around the current state (at that point) of the mobile ecosystem, calling it “chiclet-ized” — silos of useful data without a true Internet between them. You know, like individually wrapped cubes of shiny, colored gum that you had to chew one at a time.
I suggested that we needed a connective layer between all those chiclets, letting information flow between all those amazing services.
I’ve written a piece over on NewCo that I wanted to also post it here. See below…
If your business focus is in technology or the Internet, as mine has been for nearly three decades, it’s quite possible you’ve never heard of the GLOBE Series, a global conference dedicated to sustainability in business. Until I was invited to participate this year, due in large part to NewCo’s core mission, I certainly hadn’t. What I saw opened my eyes and left me pondering the role of tech in the future of our planet.
The longest-running event dedicated to global environment and business, GLOBE draws more than 9,000 delegates to Vancouver from more than 50 countries around the world. There’s no shortage of government ministers, nonprofit leaders, and sustainability officers from huge companies like Nestlé, Lowe’s, and Citi. But if you peruse the speaker and sponsor lists, it’d be fair to conclude that sustainability simply isn’t a core issue for technology companies. They’re pretty much no-shows.
