free html hit counter August 2013 - John Battelle's Search Blog

Want to See How Detroit Is Coming Back?

By - August 28, 2013

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Tonight I checked into my hotel room in Chicago as part of my regular cadence of visiting FM’s offices around the country. I flipped on the TV and the local news featured a dismal report about Detroit’s suburbs. The copy of Time magazine I had in my bag, same thing: Detroit Goes Bust.

Well, we all know things are tough in Detroit right now. Which is exactly why we’re bringing OpenCo there next month.

OpenCo is at its core a movement celebrating disruptive businesses that are mission driven. And when I visited there a year ago, I found them in spades – there was a sense of optimism despite the crisis, a feeling of opportunity to start all over, rewrite the rules, begin again. So I’m proud we’ll be highlighting the amazing people and companies who are opening their doors to the public this September.

At the hear of all OpenCo festivals is the Advisory Council, and in Detroit an amazing crew of people have joined the cause. They all believe in not only the OpenCo movement, in the importance of this type of community event when it comes to re-building Detroit.  They include serial Valley entrepreneur Jay Adelson (a Detroit native), Director of the Arab American National Museum Devon Akmon, Team Detroit Chief Creative Officer Toby Barlow, Twitter CEO (and Detroit native) Dick Costolo, Professor Jeff DeGraff, uber connector Kerry Doman, New Economy Initiative Executive Director Dave Egner, City of Detroit executive Karla Henderson, GM exec Mary Henige, Meridian Health CIO Tom Lauzon, ePrize  founder and Detroit Venture Partner’s CEO Josh Linker, Chrysler exec Neville Manohar,  Brightmoor Alliance’s Kirk Mayes, Sue Mosey, President of Midtown Detroit, Inc., Mark Petroff, CEO of Marketing Associates, Benzinga CEO Jason Raznick, Richard Rogers, president of the College for Creative Studies, Wayne State’s Ned Staebler, and Marc Weiser, Managing director and co-founder of RPM Ventures.

That’s quite a list of accomplished folks, all pulling for a new Detroit. For a complete list of the OpenCo/Detroit Advisory Council click here (scroll down to the bottom of the page).

On September 12th, over 60 organizations in Detroit will open their doors and present how their mission and vision contributes to a revitalized Detroit. Some of the featured HostCos include Quicken LoansDetroit Bus CompanyShinolaBrightmoor AllianceDetroit Labs and McClure’s PicklesAction Sports Detroit, Nextek Power SystemsDetroit Venture Partners (featuring nearly 60 companies in its incubator!), Curbed DetroitDetroit DenimChalkfly, Über Detroit and many, many more.  Each of these companies reflect the OpenCo values: they are mission driven, open and transparent ­ working hard to make a dent in the universe.  We believe strongly in showcasing organizations that exemplify these values because we believe innovation and disruption is what will drive not only the new story of  Detroit, but the global economy as well.

Opening up OpenCo and speaking at our VIP Plenary event in the Madison Building on September 11th will be Mayor Dave Bing, as well as Dave Egner, Jeff DeGraff, Ben Bator, Amy Kaheril, Monty Luke and Michelle Srbinovich. It’s going to be a very special event. Huge thanks to American Express OPEN Forum, our tour sponsor, and to Yahoo! and IPG MediaBrands as well.

Registration is now open and it is free to attend these sessions and experience the innovation that’s driving Detroit to a new chapter.  Click here to register today and get in on seeing our country’s most compelling urban turn around story. I hope to see you there!

 

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else 8.26: Getting a Little Too Comfortable with Technology

By - August 26, 2013

This week in the else round up we explore the responsibilities of technology builders and designers, what it will take for 3D printers and autonomous vehicles to go mainstream, and how humans will always find ways to misuse technology. If you want to keep up with what we’re reading/thinking about on a weekly basis, the best way is to subscribe to the “else” feed, either as an email newsletter or through RSS.

Addicted to Apps – The New York Times
“We cannot rely on the makers of new technology to think about the moral and privacy implications.” This article walks us through the arc of seduction of new technologies, from distrust of the creepy to dependence on the critical. Outlines many of the reasons we’re tackling the societal implications of data in the book.

Addicted to Apps, The New York Times

The Machine Zone: This Is Where You Go When You Just Can’t Stop Looking at Pictures on Facebook – The Atlantic
Natasha Dow Schüll’s work on slot machine “Addiction by Design” might explain the pleasures of infinite scrolls and click throughs on Facebook photo albums. Incidentally, the 99% Invisible podcast mentioned is also great.

The Rise of the Period Apps: Where Big Data Meets Girlie Graphics – The Cut
Women have been tracking this for a long time. Now we have pink, flowery apps developed by men to help us make better data.

Marketing to the Quantified Self – Ad Exchanger
“First-party data” from self-quantifiers is closer to the consumers, but requires more value and trust in the exchange.

Why bitcoin has a firm foothold in the online gambling world – CoinDesk
Bitcoin gambling sites might have the added benefit of trustworthiness and transparency.

3D Printing Goes Mainstream Retail – The Atlantic
Consumers need a little hand-holding from engineers to bring their 3D printing needs to life at the UPS Store.

A 3-D Scanner Reaches for the Masses – The New York Times
The Digitizer desktop scanner will make 3-D printing more accessible to the masses.

Beyond the tech, autonomous driving is an issue of trust – and parking – Digital Trends
It’s going to take a lot of infrastructure changes, like databases of parking spaces, for driverless cars to take off at scale.

Do our brains pay a price for GPS? – The Boston Globe
GPS impacts on our mental maps and way-finding abilities. What happens when our cars start doing the navigation work as well?

NSA Officers Spy on Love Interests – Wall Street Journal
Even with controls in place, technology will be misused. Human jealousy gets the better of NSA officers, code: LOVEINT.

How We Killed Privacy in 4 Easy Steps – Foreign Policy
“A legal framework that has remained largely static since the 1970s, significant changes in our use of rapidly evolving technology, commercial providers’ increasingly intrusive tracking of our every online habit, and a growth in non-state threats that has made governments the world over obsess about uncovering these dangers.”

Terms and Conditions May Apply
This documentary picks apart the lengthy TOS that we all accept without reading. The whole thing is available on Youtube [looks like it's been taken down, but here's the trailer and some showtimes].

Is US Culture Veering Toward The Dark and Deadpan?

By - August 22, 2013

NSA_Logo_Prism_Floor_640_1_s640x427(image) According to Wikipedia, “deadpan” is a uniquely American neologism less than a century old. The term arose from the slang term “pan,” for face: “Keep a dead pan,” a gangster told an associate in 1934’s The Gay Bride. In other words, don’t show your cards.

“Deadpan humor,” of course, is playing a joke straight, pretending you’re unaware of the punchline. It’s often related to “dark” or “black” humor, which makes light of otherwise serious situations, often with a cynical or satirical tone.

Why am I on about this now? Because I think as a society we’re rapidly shifting into a dark, deadpan culture, driven almost entirely by revelations around the NSA’s PRISM and related programs. We know we can’t pretend we’re not being monitored – so we resort to deadpan humor to handle that new reality.

Over the past few months, on the mailing lists and sites I read, and in the personal conversations I’ve had, the NSA keeps coming up as a deadpan or black humor punchline. On scores of conference calls and Google Hangouts, someone has joked about the government listening in. One time, while discussing a sensitive issue around use of data in our industry, one of my colleagues asked if anyone was taking notes. “Don’t worry, the NSA’s got that covered,” another colleague deadpanned. This kind of humor seems to be spreading all over our culture.

I’m not sure that’s a good thing. Black and deadpan humor is usually a response to an overwhelming sense of powerlessness – it thrives in  authoritarian states or  in places encountering deep turmoil (East Germany, RussiaSyria, Egypt).

I’m not sure we want to join those ranks. Do you see this happening as well?

else 8.19: Why We Should Replace the Turing Test

By - August 19, 2013

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(image) Among many other things (we usually add 20-30 items into our book’s Evernote account each week), this past week we read about developments in brain-computer interfaces, and how connecting smart devices introduces new vulnerabilities. We also read about how policy and ethics questions need to catch up with technology that makes surveillance easier. If you want to keep up with what we’re reading/thinking about on a weekly basis, the best way is to subscribe to the “else” feed, either as an email newsletter or through RSS.

 

Why Can’t My Computer Understand Me? – The New Yorker
Hector Levesque  makes the case to replace Turing tests with something that requires a little more common sense: anaphoras where the reference isn’t always linguistically clear. That requires logical finesse, rather than big data processing of existing answers found in webpages.

Brown University creates first wireless, implanted brain-computer interface – ExtremeTech
We’re getting closer and closer to  wearable brain-computer interfaces.

What Does It Really Matter If Companies Are Tracking Us Online? – The Atlantic
Ryan Calo’s recent paper makes the case that what is really at stake in the “creepiness” of advertising is the ability for corporations to take advantage of and exploit data around consumer irrationalities (in the behavioral economics sense).

The Ethics of Saving Lives With Autonomous Cars Are Far Murkier Than You Think – Wired
Interesting questions: “Do we now need a peek under the algorithmic hood before we purchase or ride in a robot car?…Shouldn’t informed consent be required to operate or ride in something that may purposely cause our own deaths?”

Welcome to the “Internet of Things,” where even lights aren’t hacker safe – Arstechnica
Connected devices introduce more vulnerabilities. Ease of use, in this case the ability to add more devices to control lights, often trumps more secure designs.

When Cars Crash Like Computers – The Atlantic
“When we make pieces of our infrastructure ‘smart’ with computers, we also give them the other characteristics of computers, like bugs, crashes, hackability, and downtime.”

3D printing failures shared online – BBC
Gallery of “Spaghetti” images of failed 3-D printer models. Strangely beautiful…

How A ‘Deviant’ Philosopher Built Palantir, A CIA-Funded Data-Mining Juggernaut – Forbes
Interesting profile of Alex Karp, the man behind Palantir, the software running the data mining analytics of the NSA.

Zimmermann’s Law: PGP inventor and Silent Circle co-founder Phil Zimmermann on the surveillance society – Gigaom
Om Malik talks with Zimmerman about the need for policy to catch up to reflect our democratic values when Moore’s law makes surveillance easier.

People Are Changing Their Internet Habits Now That They Know The NSA Is Watching – Fast Company
News of the Prism and surveillance might actually be the spark that gets average consumers to start engaging with their privacy settings.

Source: Annalect

The staring match between The Man and bitcoin: nobody’s blinked yet - CoinDesk
After two secure email servers shut down this last week, enter Bitmessage. It uses Bitcoin protocols to secure messages so that only users with the correct key can read them. There are no central servers, no users lists.

When the next Ernest Hemingway dies, who will own his Facebook account? – Quartz
Walks through what it takes for an estate to access the status updates and tweets of writers when they die, the modern day equivalent of letters archived in an attic. Current EULA policies don’t make it easy.

Thoughts on Ford’s OpenXC: In The Future, Brands With Open Data Will Win

By - August 18, 2013

Ford Open XCI spent today at the first-ever Boing Boing Ingenuity, a two-day hackathon cum “vaudeville show” – truly Boing Boing brought to life. It made me so proud to see the essence of conversational marketing at work – a major brand adding deep value to a community, an independent publisher realizing its dream of celebrating its voice and community through a unique event that built up online over many months.

Here’s the Twitter stream. It was really great. And the main insight I took away was this: Brands will soon have no choice but to become data (because we are all becoming data, after all). A car creates tons of data every mile it is driven, for example. Faced with this fact, how might a car brand respond? It could see that data as its private asset, put up fences around it, and make that data really difficult for the driver (and society at large) to access. Or, it could act like Ford did, and tack in the direction of openness.

Ford has created a platform called OpenXC that opens APIs into 50 or so data streams coming out of your car. On the first day of Ingenuity, teams of makers, hackers, and regular folks came up with amazing ideas that leveraged Ford’s innovative platform. For example, one team built an app that senses when a pet or child is in your car, then monitors the car’s internal temperature. If it gets too hot, this app can lower the windows, turn on the AC, and text the car’s owner. I mean, how cool is that?!

Boing Boing’s editors presented the winners on stage on Sunday during Ingenuity, a day long celebration of, well, the weird and wonderful people and ideas that make Boing Boing, Boing Boing. There was a hack that turned driving data into music – if you drive aggressively and waste resources, the music gets aggravating. If you drive well, it gets soothing. Another hack interpreted braking, steering, and other information into new signals for other drivers – imagine a taillight flashing “Thank you!’ when someone lets you merge into oncoming traffic, for example. Yet another hack took all that data and turned it into a “cost per trip” dashboard that gamifies driving and encourages you to drive in a way that saves money.

These kinds of innovations can only occur in an ecosystem of openness. As our society tips toward one based on data, our collective decisions around how that data can be used will determine what kind of a culture we live in. And what I observed at Ingenuity strengthened my belief that companies that lean into an open approach to data will win. There will soon be streams of data coming from all manner of products – appliances, clothing, sporting goods, you name it. Wouldn’t you rather live in a world where you can export the data from your son’s football helmet to a new app that monitors force and impact against a cohort of high school players around the country? Or would a better world be one where Riddell Inc. owns and controls that data?

Way back in 2008 I wrote a piece about Facebook and data called It’s Time For Services on The Web to Compete On More Than Data. My point was this: winning on a strategy of data lockdown is a short-term play. What matters is the service you provide on top of that data. For companies like Ford, the key won’t be to lock in customer data and try to be the best at leveraging your proprietary insights. It’ll be allowing your customers to take that data out, remix it into a robust ecosystem, and feed it back to your company and products, so they can get better. Companies will compete on how they best leverage a customer’s data, not on whether or not they’ve locked those customers’ data assets in (are you listening, cable companies?!).

Of course, a true test of this optimistic scenario will come when GM, Toyota, or other car companies join Ford in offering a data platform, and a long-time Ford customer buys a Chevy. Will Ford let that customer take their data over to GM? Time will tell, but I know where I come down: Openness and portability will win in the end.

The debut of “else”: Surveillance Everywhere and the Technological Wild West

By - August 13, 2013

As we’re working on the book, Sara and I are planning on sharing some of the news items and blog posts that catch our attention each week. We’ll also plan on talking through some of the things we’re reading and working on in this space. In keeping with boolean condition logic of the if/then working title for the book, we’ll be tagging these posts as “else.” Links aren’t necessarily endorsements, but they do point to ideas that got us thinking this week.

If you want to keep up with what we’re reading/thinking about on a weekly basis, the best way is to subscribe to the ELSE feed, either as an email newsletter (coming soon) or through RSS.

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This week we look at challenges in the using quantified self data, developments in the NSA surveillance coverage, and round out with a few throwbacks to the Victorian age of technology. On to the links:

Inside the Nike+ Accelerator: Fueling the quantified-self movement – Engadget

TechStars accelerator working on Nike+ to build innovation on the Nike platform. Article talks a lot about the importance of opening up the Nike+ API for development innovation (right now it’s only open to these ten accelerator companies).

Why The Quantified Self Needs A Monopoly – ReadWrite

Highlights one of the big barriers to consumer adoption right now, that is correlating all these quantified self data sources into one, meaningful view. To do that you need to a) be able to get the data into one place, b) have it speak to each other, and c) know what you are looking at once you can see it all in one place. We might argue that you don’t need an Apple or Microsoft monopoly for that necessarily. But we will need tools that pull this together; maybe something more along the lines of Mint.

The Public-Private Surveillance Partnership – Bloomberg

Bruce Schneier walks us through the implicit business models that got us into the current surveillance state: “Imagine the government passed a law requiring all citizens to carry a tracking device. Such a law would immediately be found unconstitutional. Yet we all carry mobile phones.” [Incidentally, Schneier is also a Fellow at the Berkman Center this year along with Sara].

This Recycling Bin Is Stalking You - The Atlantic Cities

Recycling bins in London are tracking MAC addresses from passing smartphones and Wifi-enabled devices, essentially bringing tracking cookies from the internet into the physical world. Turns out this might actually be illegal.

The Atlantic Cities

 

A Cheap Spying Tool With a High Creepy Factor – NYTimes

Security researcher Brendan O’Connor uses cheap Raspberry Pi devices to monitor Wifi signals, proving that conducting surveillance is becoming easier, no matter who you are.

Other Agencies Clamor for Data N.S.A. Compiles – NYTimes

Once the data is in a format where it can be activated, others will find new uses for it.

Searching Big Data for ‘Digital Smoke Signals’ – NYTimes

The United Nations Global Pulse team is using sentiment analysis and mobile data to catch early signals for global economic trends to develop faster, more adaptive and responsive aid programs.

Why the Sun is Setting on the Wild West of Ride-Sharing – Wired

Car sharing dropoffs at airports are started to see a crackdown in SFO. Policies still protect taxi and limo service domain here and new regulations requiring insurance companies could increase operating costs. This could slow down the markets where consumers are taking underused assets and making them liquid. John recently wrote about how Uber saved the day in a recent travel snafu.

3-D Printing the 19th Century – NYTimes

Martin Galese is bringing back patents from a bygone era, 3-D printing them in all their beautifully-designed glory. Some of these designs might not have been easily manufactured in their time.

Last week Sara was reading Rebecca Solnit’s River of Shadows: Eadweard Muybridge and the Technological Wild West. The book looks at the historical context around Muybridge’s photographic technology developments that increased the shutter speeds and introduced the ability to almost slow down time into smaller knowable bits. These developments paved the way for modern cinema, but also ran parallel to Victorian explorations of scientific discovery. Sara wrote about some interesting parallels with Muybridge’s body movement studies and the Quantified Self movement; film allowed us to slow down and dissect the bodies’ gate; sensors like the Fitbit allow us to track a walking gate all day long.

Four Minutes on the Future of Marketing

By - August 05, 2013

Earlier this year I sat down with a videographer at the Bazaarvoice Summit in Austin. He asked me about the future of marketing, in particular as it related to data and consumer behavior. Given what I announced earlier this morning, I thought you might find this short video worth a view. Thanks to Ian Greenleigh for doing all the work!

Great Content, Meet Great Targeting (And Reach)

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Today on the Federated site, I’ve posted a preview of something we’re working on for a Fall release. I’m cross posting a portion of it here, as I know many of you are interested in media and data-driven marketing.

It’s no secret that Federated Media has deep roots in content marketing: We re-imagined CM for the modern web eight years ago, and since then have executed thousands of content-driven programs with hundreds of awesome publishers, services, and brands. “All Brands Are Publishers” has been one of our core mantras since our founding. And each year we run the CM Summit, where the topic of native, content, and conversation-driven marketing across all digital platforms is dissected.

Back when I was first studying the intersection of brand marketing and technology – about the same time as The Search and the founding of FM – I started talking and writing about  “The Conversation Economy.” Its core theme is this: “In the future, all companies must learn how to have 1-1 conversations with their customers at scale, leveraging digital technologies.”

Back then, actually executing on such an idea seemed a pipe dream. Recall, this was before Twitter, before Facebook, and before the Lumascapes. But one reason I love this industry is that we can dream big, and a few short years later, those dreams can become reality.

With the proliferation of “native” platforms like Twitter, Google, Facebook, Tumblr, and blogs, the idea of “branded publishing” has truly caught on. Every major agency (and publisher) has a brand storytelling shop, some have gone so far as to declare publishing to be central to their future. This is a very good thing – the massive infrastructure of media and marketing is slowly reshaping itself to become more nimble and responsive to how the world actually communicates.

But storytelling alone isn’t enough to get the job done. As an industry we need a platform that allows us to distribute those stories to just the right people, at just the right time, in just the right context. Up until recently, the only platform that allowed that kind of precision was search – hardly a great story telling medium for marketers, and driven by direct response dollars, in the main.

In the past few years, programmatic adtech has erupted onto the scene, but again, this technology platform has been used primarily for direct response. Programmatic’s rise has in large part been driven by “retargeting” – the practice of identifying a customer who visits your site, then finding him or her across the web and serving ads related to what they saw during their visit. Retargeting is now a core conversion tool for sophisticated direct marketers. It’s why that pair of shoes you looked at on Zappos keeps following you around the web.

Two years ago, we developed a thesis at FM: Programmatic adtech was going to drive brand marketing, and the bridge between the two would be content marketing. That’s why we bought Lijit Networks, one of the largest independent adtech companies in the United States. We believed then, and even more so now, that programmatic + content marketing = brand building.

While direct response is important, building brand awareness, preference, and loyalty remains a fundamental need. Brands need a scaled way to tell their stories to the right people in the right context. In the past 18 months,  “scaled walled gardens” like Facebook land Twitter began to offer native advertising suites that offered just that promise (Tumblr offers a similar promise, one Yahoo! believes it can deliver upon).

But what about  the “rest of the Internet”? While it’s fun to try out new “native” sites like Buzzfeed, the web wants a scaled play in “content marketing” that also checks the boxes of efficiency and highly evolved targeting.

Well, we’d like to introduce you to FM’s newest product suite, which (for now) we’re calling “Content Reachtargeting.” Internally, we like to refer to this effort as the “Reese’s Peanut Butter Cup” of marketing – you have your chocolate of high-quality content mixed with the peanut butter of programmatic retargeting. A perfect combination.

(To read more about it, head over the FM site….)