Comments on: An Embarrassment of Pitches http://battellemedia.com/archives/2013/02/so-far-to-go-but-so-easy-to-get-there.php?utm_source=rss&utm_medium=rss&utm_campaign=so-far-to-go-but-so-easy-to-get-there Thoughts on the intersection of search, media, technology, and more. Mon, 20 May 2013 09:18:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Identity vs Irrelevance « Designs By Brian http://battellemedia.com/archives/2013/02/so-far-to-go-but-so-easy-to-get-there.php#comment-32719 Identity vs Irrelevance « Designs By Brian Wed, 20 Feb 2013 10:42:06 +0000 http://battellemedia.com/?p=7082#comment-32719 [...] … no matter how it is created, it is fine, so long as you have political influence. Not only will it rank, but it will be given a ranking boost based on being part of a large site, even if it is carpet bombed with irrelevant ads. [...] [...] … no matter how it is created, it is fine, so long as you have political influence. Not only will it rank, but it will be given a ranking boost based on being part of a large site, even if it is carpet bombed with irrelevant ads. [...]

]]> By: rondavis http://battellemedia.com/archives/2013/02/so-far-to-go-but-so-easy-to-get-there.php#comment-32690 rondavis Fri, 15 Feb 2013 18:13:00 +0000 http://battellemedia.com/?p=7082#comment-32690 At least you can tell those are ads. As we recently reported, news sites are using VigLInk and Skimlinks to earn affiliate revenue by linking to products w/out disclosing they're earning money off the content. <a href="http://freelanceearnings.com/" rel="nofollow">Freelance job training in Bangladesh</a> At least you can tell those are ads. As we recently reported, news sites
are using VigLInk and Skimlinks to earn affiliate revenue by linking to products
w/out disclosing they’re earning money off the content.
Freelance job training in Bangladesh

]]> By: raj http://battellemedia.com/archives/2013/02/so-far-to-go-but-so-easy-to-get-there.php#comment-32689 raj Fri, 15 Feb 2013 11:04:00 +0000 http://battellemedia.com/?p=7082#comment-32689 That's what they're making -- info straight from folks at Google's Intent media. Haven't you noticed Sir Martin's stopped complaining about disintermediation? RTB isn't growing because it's more effective, it's because it's more profitable. No one's reporting on where the margin is going... That’s what they’re making — info straight from folks at Google’s Intent media. Haven’t you noticed Sir Martin’s stopped complaining about disintermediation? RTB isn’t growing because it’s more effective, it’s because it’s more profitable. No one’s reporting on where the margin is going…

]]> By: johnbattelle http://battellemedia.com/archives/2013/02/so-far-to-go-but-so-easy-to-get-there.php#comment-32686 johnbattelle Thu, 14 Feb 2013 17:22:00 +0000 http://battellemedia.com/?p=7082#comment-32686 I highly doubt 40% margins to agencies. That sounds like a fantasy... I highly doubt 40% margins to agencies. That sounds like a fantasy…

]]> By: raj http://battellemedia.com/archives/2013/02/so-far-to-go-but-so-easy-to-get-there.php#comment-32685 raj Thu, 14 Feb 2013 14:10:00 +0000 http://battellemedia.com/?p=7082#comment-32685 horrific -- no doubt. but john, isn't this the world that context-less audience targeting creates? real time bidding which is generating 40% + margins to agencies and flooding google's coffers is driving down cpms and sucking all the revenue away from publishers. so this is the web experience that results. horrific — no doubt. but john, isn’t this the world that context-less audience targeting creates? real time bidding which is generating 40% + margins to agencies and flooding google’s coffers is driving down cpms and sucking all the revenue away from publishers. so this is the web experience that results.

]]> By: Ina Steiner http://battellemedia.com/archives/2013/02/so-far-to-go-but-so-easy-to-get-there.php#comment-32682 Ina Steiner Tue, 12 Feb 2013 19:39:00 +0000 http://battellemedia.com/?p=7082#comment-32682 At least you can tell those are ads. As we recently reported, news sites are using VigLInk and Skimlinks to earn affiliate revenue by linking to products w/out disclosing they're earning money off the content. http://www.ecommercebytes.com/cab/abn/y13/m01/i28/s04 As I wrote, "simply take a product for which you have an affiliate link and wrap a news story around it." At least you can tell those are ads. As we recently reported, news sites
are using VigLInk and Skimlinks to earn affiliate revenue by linking to products
w/out disclosing they’re earning money off the content. http://www.ecommercebytes.com/cab/abn/y13/m01/i28/s04 As I
wrote, “simply take a product for which you have an affiliate link and wrap a
news story around it.”

]]> By: johnbattelle http://battellemedia.com/archives/2013/02/so-far-to-go-but-so-easy-to-get-there.php#comment-32677 johnbattelle Tue, 12 Feb 2013 01:47:00 +0000 http://battellemedia.com/?p=7082#comment-32677 I still think we can figure out a better unit that works for all. I still think we can figure out a better unit that works for all.

]]> By: Michael K Stevenson http://battellemedia.com/archives/2013/02/so-far-to-go-but-so-easy-to-get-there.php#comment-32676 Michael K Stevenson Mon, 11 Feb 2013 17:56:00 +0000 http://battellemedia.com/?p=7082#comment-32676 "But before I go, one more thing: I just don’t believe that’s the same person Before and After in that belly fat ad." This is amazing! “But before I go, one more thing: I just don’t believe that’s the same person Before and After in that belly fat ad.”

This is amazing!

]]> By: george http://battellemedia.com/archives/2013/02/so-far-to-go-but-so-easy-to-get-there.php#comment-32675 george Mon, 11 Feb 2013 02:47:00 +0000 http://battellemedia.com/?p=7082#comment-32675 Maybe the SJM know's what they are doing - nailing their target audience? Definitely applying the shotgun approach - there's a little something for everyone. Shame, I once had them bookmarked but now there's way too much going on... Maybe the SJM know’s what they are doing – nailing their target audience? Definitely applying the shotgun approach – there’s a little something for everyone. Shame, I once had them bookmarked but now there’s way too much going on…

]]> By: Harry Schuhmacher http://battellemedia.com/archives/2013/02/so-far-to-go-but-so-easy-to-get-there.php#comment-32665 Harry Schuhmacher Sat, 09 Feb 2013 05:34:00 +0000 http://battellemedia.com/?p=7082#comment-32665 My grandfather owned the San Antonio Express. Hearst owns it now and they can have it. I now own Beer Business Daily. No advertising, but $580 a year to subscribe. I started BBD fifteen years ago, good biz. I took the WSJ and FT model of publishing.... people in a niche will pay. My grandfather owned the San Antonio Express. Hearst owns it now and they can have it. I now own Beer Business Daily. No advertising, but $580 a year to subscribe. I started BBD fifteen years ago, good biz. I took the WSJ and FT model of publishing…. people in a niche will pay.

]]>