Comments on: It’s Time To Call Out Fraud In The Adtech Ecosystem http://battellemedia.com/archives/2013/01/bad-actors-in-the-adtech-ecosystem.php?utm_source=rss&utm_medium=rss&utm_campaign=bad-actors-in-the-adtech-ecosystem Thoughts on the intersection of search, media, technology, and more. Tue, 21 May 2013 00:36:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: om visvanathan http://battellemedia.com/archives/2013/01/bad-actors-in-the-adtech-ecosystem.php#comment-33374 om visvanathan Sat, 27 Apr 2013 14:53:00 +0000 http://battellemedia.com/?p=7072#comment-33374 paying for CPC and CPM doesn't seem viable due to high bid prices. Social media marketing could be the next step. om http://www.concentricsys.com paying for CPC and CPM doesn’t seem viable due to high bid prices. Social media marketing could be the next step.

om
http://www.concentricsys.com

]]> By: Chuck Lantz http://battellemedia.com/archives/2013/01/bad-actors-in-the-adtech-ecosystem.php#comment-33211 Chuck Lantz Wed, 20 Mar 2013 22:12:00 +0000 http://battellemedia.com/?p=7072#comment-33211 Well, obviously. Well, obviously.

]]> By: phuzz http://battellemedia.com/archives/2013/01/bad-actors-in-the-adtech-ecosystem.php#comment-33207 phuzz Tue, 19 Mar 2013 17:48:00 +0000 http://battellemedia.com/?p=7072#comment-33207 Out of interest, do you know anyone, anyone at all, who has deliberately clicked on an advert? Out of interest, do you know anyone, anyone at all, who has deliberately clicked on an advert?

]]> By: Tom Foremski http://battellemedia.com/archives/2013/01/bad-actors-in-the-adtech-ecosystem.php#comment-32681 Tom Foremski Tue, 12 Feb 2013 18:14:00 +0000 http://battellemedia.com/?p=7072#comment-32681 Good point about quality. Quality is a subjective variable even with the same exact content. A "click is a click" no matter if it's from a high quality page or "low" which is why it's more effective and cheaper, to go for high volumes of lower quality content than small numbers of high quality content. Good point about quality. Quality is a subjective variable even with the same exact content. A “click is a click” no matter if it’s from a high quality page or “low” which is why it’s more effective and cheaper, to go for high volumes of lower quality content than small numbers of high quality content.

]]> By: Tom Foremski http://battellemedia.com/archives/2013/01/bad-actors-in-the-adtech-ecosystem.php#comment-32680 Tom Foremski Tue, 12 Feb 2013 18:05:00 +0000 http://battellemedia.com/?p=7072#comment-32680 The old adage that only half your advertising was reaching the right people but you didn't know which half seems to continue into the new age -- but with a different percentage. The problem of click fraud, for example, and the practices you mention, are a problem but it's not clear that it would dramatically alter CPMs as you suggest, but certainly it's a factor. And I'm not sure that I would trust the ad networks to put a whole lot of energy into eradicating the problem since they make there money either way. The old adage that only half your advertising was reaching the right people but you didn’t know which half seems to continue into the new age — but with a different percentage. The problem of click fraud, for example, and the practices you mention, are a problem but it’s not clear that it would dramatically alter CPMs as you suggest, but certainly it’s a factor. And I’m not sure that I would trust the ad networks to put a whole lot of energy into eradicating the problem since they make there money either way.

]]> By: Stuart Meyler http://battellemedia.com/archives/2013/01/bad-actors-in-the-adtech-ecosystem.php#comment-32597 Stuart Meyler Tue, 05 Feb 2013 17:19:00 +0000 http://battellemedia.com/?p=7072#comment-32597 Agree 99% with you. View through attribution based on a control sample hold out is real (ie understanding the true impact of the media stimulus). In any case, if you have real, outcome based metrics it helps root this out in the end. If you are measuring CTR and "reach" as success metrics - good luck to you. Agree 99% with you. View through attribution based on a control sample hold out is real (ie understanding the true impact of the media stimulus). In any case, if you have real, outcome based metrics it helps root this out in the end. If you are measuring CTR and “reach” as success metrics – good luck to you.

]]> By: Stuart Meyler http://battellemedia.com/archives/2013/01/bad-actors-in-the-adtech-ecosystem.php#comment-32596 Stuart Meyler Tue, 05 Feb 2013 17:14:00 +0000 http://battellemedia.com/?p=7072#comment-32596 Good metrics can help sniff out fraud, but it remains an issue. View through attribution where you are not using a control sample is total B.S. (please call me if your agency has sold you this bag of hammers!). Measuring through to specific actions can help, particularly if these require one to put down a CC. But, I agree that spending time and effort rooting this out is hurting the efficiency of the system overall and can scare away people based on bad experiences. Good metrics can help sniff out fraud, but it remains an issue. View through attribution where you are not using a control sample is total B.S. (please call me if your agency has sold you this bag of hammers!). Measuring through to specific actions can help, particularly if these require one to put down a CC. But, I agree that spending time and effort rooting this out is hurting the efficiency of the system overall and can scare away people based on bad experiences.

]]> By: johnbattelle http://battellemedia.com/archives/2013/01/bad-actors-in-the-adtech-ecosystem.php#comment-32574 johnbattelle Thu, 31 Jan 2013 01:06:00 +0000 http://battellemedia.com/?p=7072#comment-32574 Well, hmm. I'd not go that far. It's commercial speech - and done right I think we can make it valuable to all parties. Well, hmm. I’d not go that far. It’s commercial speech – and done right I think we can make it valuable to all parties.

]]> By: johnbattelle http://battellemedia.com/archives/2013/01/bad-actors-in-the-adtech-ecosystem.php#comment-32573 johnbattelle Thu, 31 Jan 2013 01:05:00 +0000 http://battellemedia.com/?p=7072#comment-32573 Whoa! Whoa!

]]> By: Rick http://battellemedia.com/archives/2013/01/bad-actors-in-the-adtech-ecosystem.php#comment-32572 Rick Wed, 30 Jan 2013 18:38:00 +0000 http://battellemedia.com/?p=7072#comment-32572 Jargon Bingo! Jargon Bingo!

]]>