Comments on: Retargeting Is Just Phase One

By: johnbattelle

johnbattelle — Wed, 02 Jan 2013 19:18:00 +0000

As soon as we all get comfortable with the value exchange. I’d predict five years.

By: Andy Price

Andy Price — Wed, 02 Jan 2013 18:54:00 +0000

As a user, what I really want to see is something very simple: try and sell me stuff I would actually want. When will that happen?

By: new roof contractors

new roof contractors — Tue, 25 Dec 2012 05:29:00 +0000

This matter and your overview of this matter very exciting, I ‘m quite content to read your own review for this page and make the actual insights associated with my expertise grew and Seen other readers consider me. This also time ok , i’ll continue to get other subjects. Thanks.

By: Mark Miclette

Mark Miclette — Sun, 23 Dec 2012 23:22:00 +0000

I for one am enjoying this evolution. Every year our online experience improves as the technology, search functions and marketer’s ability to discover ways to entice us marches forward. As long as regulatory agencies stay out of it, the future of marketing is open sky.

By: jcholman

jcholman — Sun, 23 Dec 2012 15:50:00 +0000

Great points Michael and John, I believe this dialogue gets at the crux of the equation.. answer me(50%) vs inspire me(25%) vs. educate me(25%) from about.com study. I’ve been working on a ‘local’ search option which allows folks to get answers from real people (that may be considered marketers) in the traditional sense.

Being able to support or facilitate the action of the user through a ChaCha-like scenario (1:1) or (1:many) or (many:1) based on ‘real relationships’ with the user data (mobile) as context to the intent.

There was another great discussion around community and search (a week back) called ‘The Business Case for Irrelevance’ which I thought was really interesting and relevant to this conversation. Here’s a link to that posthttp://bit.ly/RcTUKl and I’ve also sourced you guys at my post here! http://bit.ly/UmObCj, Enjoy the dialogue-J

By: William Mougayar

William Mougayar — Sat, 22 Dec 2012 21:01:00 +0000

“hope it gets better and I think it will.” That’s great. I’d love to learn more about how that would happen.

By: Higher Purpose (the 5th Why) and putting “Your Name On It” « proAM#1

Sat, 22 Dec 2012 17:48:03 +0000

[...] John Batelle, most elegantly re-states the use of ‘retargeting’ in social media and I thought his blog post this week was not only extremely relevant, but also very timely.. Retarketing is Just Phase One [...]

By: johnbattelle

johnbattelle — Sat, 22 Dec 2012 17:12:00 +0000

The thing is, marketers measure their retargeting efforts very closely, and it’s paying off for them in conversions. It’s not going away…I only hope it gets better and I think it will

By: johnbattelle

johnbattelle — Sat, 22 Dec 2012 17:11:00 +0000

Search didn’t get ads right at first either – remember go.com?

By: george

george — Sat, 22 Dec 2012 16:51:00 +0000

Perhaps retargeting is in its early stages but maybe it could evolve into something better. In its present form, I see it as clutter and an annoying part of my web experience.

Looking forward to your annual predictions…