Comments on: What Should the Ads Be Like? http://battellemedia.com/archives/2012/11/embrace-the-change.php?utm_source=rss&utm_medium=rss&utm_campaign=embrace-the-change Thoughts on the intersection of search, media, technology, and more. Thu, 23 May 2013 12:55:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: johnbattelle http://battellemedia.com/archives/2012/11/embrace-the-change.php#comment-31686 johnbattelle Wed, 21 Nov 2012 15:23:00 +0000 http://battellemedia.com/?p=6847#comment-31686 Odd. I don't think so. What is the feed address you use? Odd. I don’t think so. What is the feed address you use?

]]> By: Chris Parente http://battellemedia.com/archives/2012/11/embrace-the-change.php#comment-31685 Chris Parente Wed, 21 Nov 2012 15:13:00 +0000 http://battellemedia.com/?p=6847#comment-31685 Great series on how the ad industry needs to change. I've recently moved all my stuff to a self-hosted site, so its especially relevant. Has your RSS broken down? I've received nothing since you rented the place to write the next book. Great series on how the ad industry needs to change. I’ve recently moved all my stuff to a self-hosted site, so its especially relevant.

Has your RSS broken down? I’ve received nothing since you rented the place to write the next book.

]]> By: johnbattelle http://battellemedia.com/archives/2012/11/embrace-the-change.php#comment-31500 johnbattelle Fri, 09 Nov 2012 00:37:00 +0000 http://battellemedia.com/?p=6847#comment-31500 Additive, so to speak Additive, so to speak

]]> By: MicroSourcing http://battellemedia.com/archives/2012/11/embrace-the-change.php#comment-31499 MicroSourcing Fri, 09 Nov 2012 00:28:00 +0000 http://battellemedia.com/?p=6847#comment-31499 It makes sense for site ads to mirror the content they support. This way, the ads don't stick out too much like a sore thumb. This makes the page's content cohesive, ads included. It makes sense for site ads to mirror the content they support. This way, the ads don’t stick out too much like a sore thumb. This makes the page’s content cohesive, ads included.

]]> By: johnbattelle http://battellemedia.com/archives/2012/11/embrace-the-change.php#comment-31490 johnbattelle Wed, 07 Nov 2012 05:01:00 +0000 http://battellemedia.com/?p=6847#comment-31490 I hope so too! I hope so too!

]]> By: johnbattelle http://battellemedia.com/archives/2012/11/embrace-the-change.php#comment-31491 johnbattelle Wed, 07 Nov 2012 05:01:00 +0000 http://battellemedia.com/?p=6847#comment-31491 It will take time for all this to sort. A lot of time. It will take time for all this to sort. A lot of time.

]]> By: ichetan http://battellemedia.com/archives/2012/11/embrace-the-change.php#comment-31489 ichetan Wed, 07 Nov 2012 04:18:00 +0000 http://battellemedia.com/?p=6847#comment-31489 My 2 Cents, Mobile Wallet maybe another attempt to help "Retail Advertisers" by harnessing consumer spending data and use this data for Ads targeting across platforms? Is Google trying to track what John is upto, form his latest e-mail thread, G+ posts, browsing, mobile wallet, etc but I seriously doubt any machine can present the perfect Ad matching a human mind :-) I hope Product Managers in Google, Yahoo, etc read this article and take advertising to the next level. The full page Ad concept, especially for the Tabs makes it really a magazine like experience. My 2 Cents,

Mobile Wallet maybe another attempt to help “Retail Advertisers” by harnessing consumer spending data and use this data for Ads targeting across platforms?

Is Google trying to track what John is upto, form his latest e-mail thread, G+ posts, browsing, mobile wallet, etc but I seriously doubt any machine can present the perfect Ad matching a human mind :-)

I hope Product Managers in Google, Yahoo, etc read this article and take advertising to the next level. The full page Ad concept, especially for the Tabs makes it really a magazine like experience.

]]> By: ichetan http://battellemedia.com/archives/2012/11/embrace-the-change.php#comment-31488 ichetan Wed, 07 Nov 2012 04:11:00 +0000 http://battellemedia.com/?p=6847#comment-31488 "My answer is this: They should be like the content they support." Google's Contextual Ads was based on this but now they are using CDN to deliver, which doesn't make much sense as I keep seeing the same Ads even after I have done the purchase at some e-store. So how is Tracking Helping Advertiser or Publisher here? “My answer is this: They should be like the content they support.”
Google’s Contextual Ads was based on this but now they are using CDN to deliver, which doesn’t make much sense as I keep seeing the same Ads even after I have done the purchase at some e-store. So how is Tracking Helping Advertiser or Publisher here?

]]> By: johnbattelle http://battellemedia.com/archives/2012/11/embrace-the-change.php#comment-31482 johnbattelle Tue, 06 Nov 2012 17:27:00 +0000 http://battellemedia.com/?p=6847#comment-31482 Yes, it will be work. But demand should sort some of this out. Yes, it will be work. But demand should sort some of this out.

]]> By: Todd Garland http://battellemedia.com/archives/2012/11/embrace-the-change.php#comment-31481 Todd Garland Tue, 06 Nov 2012 16:40:00 +0000 http://battellemedia.com/?p=6847#comment-31481 Getting all of the larger premium networks to agree on a standard native format seems like quite the challenge. Each will have their own creative spin on it and want to "own" the intellectual creativity, workflow, etc. It will be interesting to see if the IAB is able to get everyone together on something like that. At that point, however, it's just another ad unit. Seems to me like there needs to be some sort of standardized "set" of creative elements, which are then integrated in unique ways depending on the publication/context. Same ad content, just different presentation. Getting all of the larger premium networks to agree on a standard native format seems like quite the challenge. Each will have their own creative spin on it and want to “own” the intellectual creativity, workflow, etc. It will be interesting to see if the IAB is able to get everyone together on something like that. At that point, however, it’s just another ad unit. Seems to me like there needs to be some sort of standardized “set” of creative elements, which are then integrated in unique ways depending on the publication/context. Same ad content, just different presentation.

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