http://battellemedia.com/archives/2012/10/more-on-the-death-of-display.php?utm_source=rss&utm_medium=rss&utm_campaign=more-on-the-death-of-display Thoughts on the intersection of search, media, technology, and more. Tue, 21 May 2013 16:33:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 http://battellemedia.com/archives/2012/10/more-on-the-death-of-display.php#comment-31980 Federated Media kills off banner ads, shifting focus to demand-based and topic-driven advertising | MediaStreet News & Opinions Mon, 17 Dec 2012 08:01:29 +0000 http://battellemedia.com/?p=6837#comment-31980 [...] FM’s founder and executive chairman John Battelle pointed out in a recent blog post, “If we don’t figure out better models for how to get the ‘content creator’ paid, we risk [...] [...] FM’s founder and executive chairman John Battelle pointed out in a recent blog post, “If we don’t figure out better models for how to get the ‘content creator’ paid, we risk [...]

]]> http://battellemedia.com/archives/2012/10/more-on-the-death-of-display.php#comment-31822 Federated Media is done with banner ad sales | MediaStreet News & Opinions Fri, 30 Nov 2012 08:03:42 +0000 http://battellemedia.com/?p=6837#comment-31822 [...] traditional ‘content’ sites beyond a handful of exceptions,” wrote Federated Media founder John Battelle in a recent blog post. He explained that the next generation of native ads on social networks and [...] [...] traditional ‘content’ sites beyond a handful of exceptions,” wrote Federated Media founder John Battelle in a recent blog post. He explained that the next generation of native ads on social networks and [...]

]]> http://battellemedia.com/archives/2012/10/more-on-the-death-of-display.php#comment-31700 joey89924 Thu, 22 Nov 2012 01:59:00 +0000 http://battellemedia.com/?p=6837#comment-31700 With regards to native - do you think it can scale for folks who aren't the big 3 (fb, tiwiier, adsense, etc)? http://www.hqew.net/product-data/1N5819 With regards to native – do you think it can scale for folks who aren’t the big 3 (fb, tiwiier, adsense, etc)?
http://www.hqew.net/product-data/1N5819

]]> http://battellemedia.com/archives/2012/10/more-on-the-death-of-display.php#comment-31505 johnbattelle Fri, 09 Nov 2012 15:23:00 +0000 http://battellemedia.com/?p=6837#comment-31505 Part Two is up on my site now, second from top... Part Two is up on my site now, second from top…

]]> http://battellemedia.com/archives/2012/10/more-on-the-death-of-display.php#comment-31504 Patrick Goff Fri, 09 Nov 2012 10:13:00 +0000 http://battellemedia.com/?p=6837#comment-31504 As a producer of content who has struggled to make money to survive I look forward to reading part 2 and to the day when content is valued As a producer of content who has struggled to make money to survive I look forward to reading part 2 and to the day when content is valued

]]> http://battellemedia.com/archives/2012/10/more-on-the-death-of-display.php#comment-31479 johnbattelle Tue, 06 Nov 2012 02:12:00 +0000 http://battellemedia.com/?p=6837#comment-31479 I was going to ask about those CPMs too, Zach. They seem high to me…. I was going to ask about those CPMs too, Zach. They seem high to me….

]]> http://battellemedia.com/archives/2012/10/more-on-the-death-of-display.php#comment-31478 Math guy Tue, 06 Nov 2012 01:17:00 +0000 http://battellemedia.com/?p=6837#comment-31478 Hmm. 50 billion impressions at $2.50 CPM is $125 million PER DAY. RTB is a $50b per year industry? Hmm. 50 billion impressions at $2.50 CPM is $125 million PER DAY. RTB is a $50b per year industry?

]]> http://battellemedia.com/archives/2012/10/more-on-the-death-of-display.php#comment-31430 george Sat, 03 Nov 2012 17:57:00 +0000 http://battellemedia.com/?p=6837#comment-31430 Great piece! I see the effectiveness of display advertising (DA) eroding. Perhaps as more and more advertising shifts to mobile, someone will visually realign DA to match user behavior - currently, it just doesn't execute well on mobile, and it's really a sterile experience. You're totally right, needs innovation to better monetize. Great piece! I see the effectiveness of display advertising (DA) eroding. Perhaps as more and more advertising shifts to mobile, someone will visually realign DA to match user behavior – currently, it just doesn’t execute well on mobile, and it’s really a sterile experience. You’re totally right, needs innovation to better monetize.

]]> http://battellemedia.com/archives/2012/10/more-on-the-death-of-display.php#comment-31428 New ad models for indie content? | Antony Mayfield's blog: Open (minds, finds, conversations)… Fri, 02 Nov 2012 08:02:56 +0000 http://battellemedia.com/?p=6837#comment-31428 [...] of the state of display advertising (worth a read in itself), John Battelle is agitiating for a new advertising model where individual bits of content can be monetised, [...] [...] of the state of display advertising (worth a read in itself), John Battelle is agitiating for a new advertising model where individual bits of content can be monetised, [...]

]]> http://battellemedia.com/archives/2012/10/more-on-the-death-of-display.php#comment-31424 johnbattelle Fri, 02 Nov 2012 04:48:00 +0000 http://battellemedia.com/?p=6837#comment-31424 I think any scaled unit will drive through programmatic, yes…look at Facebook... I think any scaled unit will drive through programmatic, yes…look at Facebook…

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