Comments on: Who’s On First? (A Modest Proposal To Solve The Problem with First- and Third-Party Marketing) http://battellemedia.com/archives/2012/07/whos-on-first-a-modest-proposal-to-solve-the-problem-with-first-and-third-party-marketing.php?utm_source=rss&utm_medium=rss&utm_campaign=whos-on-first-a-modest-proposal-to-solve-the-problem-with-first-and-third-party-marketing Thoughts on the intersection of search, media, technology, and more. Tue, 21 May 2013 16:33:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: smartmobilesigns http://battellemedia.com/archives/2012/07/whos-on-first-a-modest-proposal-to-solve-the-problem-with-first-and-third-party-marketing.php#comment-30491 smartmobilesigns Sat, 18 Aug 2012 10:20:00 +0000 http://battellemedia.com/?p=6483#comment-30491 i couldn't know how options appears in future? i couldn’t know how options appears in future?

]]> By: johnbattelle http://battellemedia.com/archives/2012/07/whos-on-first-a-modest-proposal-to-solve-the-problem-with-first-and-third-party-marketing.php#comment-30345 johnbattelle Sun, 29 Jul 2012 00:58:00 +0000 http://battellemedia.com/?p=6483#comment-30345 Same story, different chapter Same story, different chapter

]]> By: datron http://battellemedia.com/archives/2012/07/whos-on-first-a-modest-proposal-to-solve-the-problem-with-first-and-third-party-marketing.php#comment-30341 datron Sat, 28 Jul 2012 03:10:00 +0000 http://battellemedia.com/?p=6483#comment-30341 I'm not sure I understand why if that option disappears for vendors (or becomes less of an option). How many people realize as you pointed out long ago that if all the Google search logs somehow became public there would be an awful lot of embarrassed people? I’m not sure I understand why if that option disappears for vendors (or becomes less of an option). How many people realize as you pointed out long ago that if all the Google search logs somehow became public there would be an awful lot of embarrassed people?

]]> By: johnbattelle http://battellemedia.com/archives/2012/07/whos-on-first-a-modest-proposal-to-solve-the-problem-with-first-and-third-party-marketing.php#comment-30339 johnbattelle Fri, 27 Jul 2012 23:06:00 +0000 http://battellemedia.com/?p=6483#comment-30339 Agreed. On the other hand, I think we all already wear "electronic clothing" that follows us around, and we seem to be unaware of it. That has to change. Agreed. On the other hand, I think we all already wear “electronic clothing” that follows us around, and we seem to be unaware of it. That has to change.

]]> By: datron http://battellemedia.com/archives/2012/07/whos-on-first-a-modest-proposal-to-solve-the-problem-with-first-and-third-party-marketing.php#comment-30337 datron Fri, 27 Jul 2012 20:17:00 +0000 http://battellemedia.com/?p=6483#comment-30337 Interesting piece.  I would think if you asked most people if they preferred the default of getting tracked (i.e. whether they would favor the Microsoft plan) they would say no.  I understand that this is a problem given how many online entities operate.  Unfortunately for them, it sounds like they have to make a compelling case for why there is value in the 3rd party tracking for the default to be the other way.  However whatever the merits on that side, I think the lack of transparency on the 3rd party side in particular makes their case weaker.  I think in a sense its very different going into a shop and dealing with them and developing a relationship with them and their employees.  But if a 3rd party's electronic device is attached to the clothing you purchase there, and its owners can then follow you everywhere else you go, I think that would unsettle lots of people even if it could help them find stuff you like without your knowing about it. So I'm not sure if your issue is what the FTC did or what Microsoft is doing or how well GigaOm is doing things. But it sounds like the crux is the default. And I think that's going to be, well I'm sure you know, a little hard to battle if Microsoft is on the other side. What to me is striking is their decision to focus more on the end-user and use this, no doubt, as a marketing tool to get folks back to their platform. Interesting piece.  I would think if you asked most people if they preferred the default of getting tracked (i.e. whether they would favor the Microsoft plan) they would say no.  I understand that this is a problem given how many online entities operate.  Unfortunately for them, it sounds like they have to make a compelling case for why there is value in the 3rd party tracking for the default to be the other way.  However whatever the merits on that side, I think the lack of transparency on the 3rd party side in particular makes their case weaker.  I think in a sense its very different going into a shop and dealing with them and developing a relationship with them and their employees.  But if a 3rd party’s electronic device is attached to the clothing you purchase there, and its owners can then follow you everywhere else you go, I think that would unsettle lots of people even if it could help them find stuff you like without your knowing about it.

So I’m not sure if your issue is what the FTC did or what Microsoft is doing or how well GigaOm is doing things. But it sounds like the crux is the default. And I think that’s going to be, well I’m sure you know, a little hard to battle if Microsoft is on the other side. What to me is striking is their decision to focus more on the end-user and use this, no doubt, as a marketing tool to get folks back to their platform.

]]> By: Skyez http://battellemedia.com/archives/2012/07/whos-on-first-a-modest-proposal-to-solve-the-problem-with-first-and-third-party-marketing.php#comment-30336 Skyez Fri, 27 Jul 2012 18:45:00 +0000 http://battellemedia.com/?p=6483#comment-30336 I certainly wouldn't mind a change. Seems like if I look at something online... say, kitty litter... for the next month or two it will be all I see, any time I visit a site with advertisements. Side panel? Kitty litter. Banner ad? Kitty litter. Side panel and banner ad? Kitty litter x2. I probably won't see the benefits of Microsoft's opt-out idea if/when they implement it, since I don't usually use Explorer, but I'm sure if I did I would be pretty happy. http://www.ipoboutique.com I certainly wouldn’t mind a change. Seems like if I look at something online… say, kitty litter… for the next month or two it will be all I see, any time I visit a site with advertisements. Side panel? Kitty litter. Banner ad? Kitty litter. Side panel and banner ad? Kitty litter x2. I probably won’t see the benefits of Microsoft’s opt-out idea if/when they implement it, since I don’t usually use Explorer, but I’m sure if I did I would be pretty happy.
http://www.ipoboutique.com

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