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	<title>Comments on: Google&#8217;s &#8220;Mute&#8221; Button: Why Didn&#8217;t I Think Of That? Oh, Wait&#8230;</title>
	<atom:link href="http://battellemedia.com/archives/2012/06/googles-mute-button-why-didnt-i-think-of-that-oh-wait.php/feed" rel="self" type="application/rss+xml" />
	<link>http://battellemedia.com/archives/2012/06/googles-mute-button-why-didnt-i-think-of-that-oh-wait.php?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=googles-mute-button-why-didnt-i-think-of-that-oh-wait</link>
	<description>Thoughts on the intersection of search, media, technology, and more.</description>
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		<title>By: Kuladip Roy</title>
		<link>http://battellemedia.com/archives/2012/06/googles-mute-button-why-didnt-i-think-of-that-oh-wait.php#comment-30100</link>
		<dc:creator>Kuladip Roy</dc:creator>
		<pubDate>Thu, 05 Jul 2012 12:34:00 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/?p=6494#comment-30100</guid>
		<description>Some good logo also attracts more consumer, thanks for this post if we have re targeted ad then we communicates with our consumer it helps for business communication.  </description>
		<content:encoded><![CDATA[<p>Some good logo also attracts more consumer, thanks for this post if we have re targeted ad then we communicates with our consumer it helps for business communication.  </p>
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		<title>By: Anonymous</title>
		<link>http://battellemedia.com/archives/2012/06/googles-mute-button-why-didnt-i-think-of-that-oh-wait.php#comment-30092</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Wed, 04 Jul 2012 19:17:00 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/?p=6494#comment-30092</guid>
		<description>This feels like more of a win win, in terms of using a signal from us to make the ecosystem better.</description>
		<content:encoded><![CDATA[<p>This feels like more of a win win, in terms of using a signal from us to make the ecosystem better.</p>
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		<title>By: SBP Romania</title>
		<link>http://battellemedia.com/archives/2012/06/googles-mute-button-why-didnt-i-think-of-that-oh-wait.php#comment-30087</link>
		<dc:creator>SBP Romania</dc:creator>
		<pubDate>Wed, 04 Jul 2012 09:24:00 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/?p=6494#comment-30087</guid>
		<description>It may not be much, but i think it&#039;s great to be able to mute an ad, and also it empowers users (or so it seems).</description>
		<content:encoded><![CDATA[<p>It may not be much, but i think it&#8217;s great to be able to mute an ad, and also it empowers users (or so it seems).</p>
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		<title>By: Catfish Software</title>
		<link>http://battellemedia.com/archives/2012/06/googles-mute-button-why-didnt-i-think-of-that-oh-wait.php#comment-30082</link>
		<dc:creator>Catfish Software</dc:creator>
		<pubDate>Wed, 04 Jul 2012 03:56:00 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/?p=6494#comment-30082</guid>
		<description>Ad blockers have been hurting free and paid ad markets for awhile now. KMB is right that Google is probably playing reverse psychology on this and hoping users would rather mute the ads they don&#039;t like than rely on ad blockers. Either way, this helps Google optimize ad serving based on user preference.</description>
		<content:encoded><![CDATA[<p>Ad blockers have been hurting free and paid ad markets for awhile now. KMB is right that Google is probably playing reverse psychology on this and hoping users would rather mute the ads they don&#8217;t like than rely on ad blockers. Either way, this helps Google optimize ad serving based on user preference.</p>
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		<title>By: SG</title>
		<link>http://battellemedia.com/archives/2012/06/googles-mute-button-why-didnt-i-think-of-that-oh-wait.php#comment-30077</link>
		<dc:creator>SG</dc:creator>
		<pubDate>Tue, 03 Jul 2012 17:05:00 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/?p=6494#comment-30077</guid>
		<description>Wow, thanks for posting this. I am glad we are cluttering up the creatives now with even more options which are, well, redundant and misleading to say the least. 

The &quot;X&quot; to me and many others who have used computers would imply that I am closing out the creative, it is gone, I will no longer see that creative box. But in this case, it is just a matter of opting out of a-specific-campaign. 

The OBA compliance icon atleast denotes additional information, why create a new standard now Google? Just to show some kind of &quot;innovation&quot;? This just annoys me unless I am totally out of whack in understanding what Google just introduced...</description>
		<content:encoded><![CDATA[<p>Wow, thanks for posting this. I am glad we are cluttering up the creatives now with even more options which are, well, redundant and misleading to say the least. </p>
<p>The &#8220;X&#8221; to me and many others who have used computers would imply that I am closing out the creative, it is gone, I will no longer see that creative box. But in this case, it is just a matter of opting out of a-specific-campaign. </p>
<p>The OBA compliance icon atleast denotes additional information, why create a new standard now Google? Just to show some kind of &#8220;innovation&#8221;? This just annoys me unless I am totally out of whack in understanding what Google just introduced&#8230;</p>
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		<title>By: Abdallah Al-Hakim</title>
		<link>http://battellemedia.com/archives/2012/06/googles-mute-button-why-didnt-i-think-of-that-oh-wait.php#comment-30061</link>
		<dc:creator>Abdallah Al-Hakim</dc:creator>
		<pubDate>Mon, 02 Jul 2012 12:51:00 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/?p=6494#comment-30061</guid>
		<description>it fits with the view that some people have that the future of the web will involve people having more say in what they get exposed to. It makes complete sense to me that the user gets the opportunity to retarget an ad - this should provide valuable information to the advertisers and allow for better targeting in the future</description>
		<content:encoded><![CDATA[<p>it fits with the view that some people have that the future of the web will involve people having more say in what they get exposed to. It makes complete sense to me that the user gets the opportunity to retarget an ad &#8211; this should provide valuable information to the advertisers and allow for better targeting in the future</p>
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		<title>By: MicroSourcing</title>
		<link>http://battellemedia.com/archives/2012/06/googles-mute-button-why-didnt-i-think-of-that-oh-wait.php#comment-30058</link>
		<dc:creator>MicroSourcing</dc:creator>
		<pubDate>Mon, 02 Jul 2012 08:41:00 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/?p=6494#comment-30058</guid>
		<description>This feature benefits advertisers as well given that it allows their campaigns to be more targeted only at those who show actual interest in their ads.  </description>
		<content:encoded><![CDATA[<p>This feature benefits advertisers as well given that it allows their campaigns to be more targeted only at those who show actual interest in their ads.  </p>
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		<title>By: Anonymous</title>
		<link>http://battellemedia.com/archives/2012/06/googles-mute-button-why-didnt-i-think-of-that-oh-wait.php#comment-30056</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Sun, 01 Jul 2012 16:50:00 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/?p=6494#comment-30056</guid>
		<description>The program is not up and running yet.</description>
		<content:encoded><![CDATA[<p>The program is not up and running yet.</p>
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		<title>By: billsaysthis</title>
		<link>http://battellemedia.com/archives/2012/06/googles-mute-button-why-didnt-i-think-of-that-oh-wait.php#comment-30055</link>
		<dc:creator>billsaysthis</dc:creator>
		<pubDate>Sun, 01 Jul 2012 15:20:00 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/?p=6494#comment-30055</guid>
		<description>Oddly not on the ads I see on this blog though... Will FM implement this capability oon?</description>
		<content:encoded><![CDATA[<p>Oddly not on the ads I see on this blog though&#8230; Will FM implement this capability oon?</p>
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		<title>By: Anonymous</title>
		<link>http://battellemedia.com/archives/2012/06/googles-mute-button-why-didnt-i-think-of-that-oh-wait.php#comment-30054</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Sun, 01 Jul 2012 14:25:00 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/?p=6494#comment-30054</guid>
		<description>Indeed it does intone that. Which I am fine with.</description>
		<content:encoded><![CDATA[<p>Indeed it does intone that. Which I am fine with.</p>
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