Comments on: Do Not Track Is An Opportunity, Not a Threat

By: Who’s On First? (A Modest Proposal To Solve The Problem with First- and Third-Party Marketing) | John Battelle's Search Blog

Thu, 26 Jul 2012 23:22:18 +0000

[...] last month I wrote a piece entitled Do Not Track Is An Opportunity, Not a Threat. In it I covered Microsoft’s controversial decision to incorporate a presumptive “opt [...]

By: Guccijapan

Guccijapan — Wed, 04 Jul 2012 01:46:00 +0000

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By: Anonymous

Anonymous — Thu, 28 Jun 2012 00:08:00 +0000

Agreed. For now. But I think Microsoft is up to more than just “protecting your privacy” here. Not that I don’t understand why…

By: Rich Roberts

Rich Roberts — Wed, 27 Jun 2012 17:04:00 +0000

Hi John - I agree that in the long run companies will have to demonstrate how they deliver value based on data collection. But, the “good” news is that for now, there’s no consensus on implementation of DNT. All this IE10 feature does is signal that DNT is enabled - it’s just a flag that the tracking program would have to adhere to. But it doesn’t prevent cookies from being set, javascript from executing, etc. The people to watch are the tracking companies. When Google begins to roll out the feature in Google Analytics then it will matter. So at this point, it’s no big deal… but it could be if the the gov’t gets involved. General consensus is EU will lock it down, but US will not.

By: De nieuwe cookiewet: Stoppen met Google Analytics? | Refresh Interactive

De nieuwe cookiewet: Stoppen met Google Analytics? | Refresh Interactive — Wed, 20 Jun 2012 09:33:29 +0000

[...] Amerikaanse online expert ziet de cookiewet daarom als een internationale kans om een nauwere relatie met de consument te [...]

By: ‘Do Not Track’ controversy could limit news sites’ dependence on targeted ads | Astrid Bidanec

Tue, 12 Jun 2012 10:06:06 +0000

[...] Note | John Battelle’s Searchblog Frédéric Filloux says users are becoming so irritated with the flood of targeted ads that [...]

By: Anonymous

Anonymous — Mon, 11 Jun 2012 20:35:00 +0000

Indeed.

By: Trevor

Trevor — Mon, 11 Jun 2012 20:33:00 +0000

The sword is the blunt default-ON option, with an entirely arbitrary and invented definition of what “tracking” is and isn’t. This threatens to put sites and services’ revenues at the whim of a small elite of browser makers and it hurts their ability to harness useful third party data. Forcing business models on content and web service providers, and causing the silo’ing of data among separate first parties (large media sites and tech conglomerates), for nominal privacy gains is bad for users and society too.

By: Anonymous

Anonymous — Mon, 11 Jun 2012 15:51:00 +0000

What Sword – you mean having to threaten to hold content back?

By: Anonymous

Anonymous — Mon, 11 Jun 2012 15:51:00 +0000

Yes, and I can imagine many other approaches as well. The point is to get some kind of back-and-forth based on the value exchange to become rote.