Comments on: On Thneeds and the “Death of Display”

By: The evolution of digital display – paying people for traffic to their content, even when it isn’t on their site? - Insight Database

Tue, 13 Nov 2012 17:32:52 +0000

[...] John Battelle’s thinking on the future of digital display. Earlier this year he wrote a long post on the so-called ‘death of display’, the rumours of which have been greatly [...]

By: The Evolution of Display: Change Is Here, For Good | John Battelle's Search BlogJohn Battelle's Search Blog

Wed, 31 Oct 2012 19:52:28 +0000

[...] this year I wrote a long post about the “death of display,” since then, I’ve consistently been asked about it, [...]

By: The Death of Display (As We Know It)?

The Death of Display (As We Know It)? — Thu, 25 Oct 2012 04:00:35 +0000

[...] banner ad has been around for nearly 20 years. John Battelle posted earlier this year about the death of display, and we have taken notice that industry pundits across the globe (with the aid of PR agencies), [...]

By: Adotas: How Advertisers And DIY Brides Are More Similar Than You’d Think - Pluck PR

Tue, 21 Aug 2012 03:05:15 +0000

[...] Battelle recently wrote an insightful piece called “On Thneeds and the ‘Death of Display,’” in which he discusses the three types of independent internet publishing that are all [...]

By: Musings On “Streams” and the Future of Magazines | John Battelle's Search Blog

Fri, 17 Aug 2012 23:34:42 +0000

[...] is under pressure from two sides: first, the rise of massive platforms that harvest web pages and monetize them in ways that don’t pay the creators (Facebook, Twitter, Pinterest) and secondly, the dramatic growth of programmatic buying platforms [...]

By: Four short links: 23 July 2012 - O'Reilly Radar

Four short links: 23 July 2012 - O'Reilly Radar — Mon, 23 Jul 2012 11:01:08 +0000

[...] On Thneeds and the Death of Display Ads (John Battelle) — the video interstitial. Once anathema to nearly every publisher on the planet, this full page unit is now standard on the New York Times, Wired, Forbes, and countless other publishing sites. And while audiences may balk at seeing a full-page video ad after clicking from a search engine or other referring agent, the fact is, skipping the ad is about as hard as turning the page in a magazine. And in magazines, full page ads work for marketers. If you’d raised a kid on AdBlocker, and then at age 15 she saw the ad-filled Internet for the first time, she’d think her browser had been taken over by malware. (via Tim Bray) [...]

By: bowerbird

bowerbird — Sun, 22 Jul 2012 22:25:00 +0000

john said:
> I don’t rely on this site, directly, to make a living.
bingo.

if you want to share stuff, go ahead, on the open web.
or, if you want to get paid for it, take your stuff private.
but don’t “share it” and then expect to get paid, at least
not “directly”. go find some other way to “monetize” it.

-bowerbird

By: John Cowan

John Cowan — Sat, 21 Jul 2012 03:36:00 +0000

When it comes right down to it, traffic is a cost (it chews up bandwidth), and treating it as a benefit is broken.

By: Is display really dead? | A feed powered blog with no original content by Rutger Tuit

Mon, 09 Jul 2012 16:02:42 +0000

[...] a recent blog post, John Battelle writes, “Display advertising is dead. Or put more accurately, the world of [...]

By: Educational Marketing Group, Inc. | Is the Banner Ad Dead?

Educational Marketing Group, Inc. | Is the Banner Ad Dead? — Fri, 29 Jun 2012 17:24:19 +0000

[...] first, we’ve got a chicken and egg problem with both scale and proof of value.” – John Battelle, Entrepreneur, Journalist, Professor, [...]