Comments on: Direct Mail Ain’t Dead, Says Facebook

By: yoursocial fans

yoursocial fans — Mon, 30 Apr 2012 05:59:00 +0000

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By: Zoe Sexton

Zoe Sexton — Thu, 26 Apr 2012 04:34:00 +0000

Thanks John- what’s really fun about this is that Facebook clearly bought a form used by Visa/MC, Farmers, and a few other insurance companies. Interesting… and rather cheap of them, if I must say, but clearly that particular form is the one that works.
Facebook has the monolithic goal of making regular websites and other small internet business platforms obsolete. Reaching out to folks who are focusing are their businesses vs. socializing on the web is a smart move for Facebook.

By: Catalog Choice

Catalog Choice — Mon, 23 Apr 2012 04:28:00 +0000

You can control the DM you get by opting out of unwanted direct mail at http://www.catalogchoice.org. DM is a powerful channel, but it needs a consumer choice model.

By: Jordan

Jordan — Sun, 22 Apr 2012 01:44:00 +0000

Oops, I mis-used the term SMB. What I was trying to refer to are small, local businesses that FB would like to target as advertisers.

By: Dave S

Dave S — Sat, 21 Apr 2012 20:44:00 +0000

Great article!

There is a great discussion on Linkedin pertaining a new direct mail concept. It involves getting several businesses together and sending out a flyer similar to this:

http://i1218.photobucket.com/albums/dd409/cincosquared/SampleCincoSquaredDirectMailPromo.png

Here is a short video that better explain what a recipient of such a mailer would experience:

http://www.youtube.com/watch?v=KSfYStJNkmo

If you want to read the discussion from printing companies and direct mail companies you can join in here:

http://www.linkedin.com/groupItem?view=&gid=99551&type=member&item=108603567&qid=7cee31dc-0548-4285-bff7-b92e60244f8c&trk=group_most_popular-0-b-ttl&goback=%2Egmp_99551

By: george

george — Sat, 21 Apr 2012 17:30:00 +0000

I’m curious if they have some deeper insights into this study of direct mail marketing; is there a higher success rate? I know my email box and accounts are overloaded and cluttered with product/service opportunities. Perhaps, the process is beginning to reverse engineer itself; actually holding something tangible in your hands may stand out!

I changed, by not changing at all.” ~ pearl jam

By: Anonymous

Anonymous — Sat, 21 Apr 2012 17:14:00 +0000

Are you sure about that “majority are not online” statement?!

By: Jordan

Jordan — Sat, 21 Apr 2012 15:13:00 +0000

Makes sense, in a way, if they’re trying to target a more “old school” crowd. Plus DM works better to cut through all the clutter we already get in our inboxes.

In addition, the majority of SMB’s are not online, and thus DM may be one of the only channels to reach them…!

By: Laurie

Laurie — Thu, 19 Apr 2012 22:23:00 +0000

Interesting. I get a fair bit of advertising-related DM from Google, but haven’t seen anything from FB. I agree with Jim Reynolds; I think DM is potentially a great value these days because there’s so much less clutter.

By: Anonymous

Anonymous — Thu, 19 Apr 2012 18:39:00 +0000

I used it a lot in magazine publishing, to good end. For the most part…