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	<title>Comments on: Facebook Files, Initial Thoughts</title>
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	<link>http://battellemedia.com/archives/2012/02/facebook-files-initial-thoughts.php?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=facebook-files-initial-thoughts</link>
	<description>Thoughts on the intersection of search, media, technology, and more.</description>
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		<title>By: Anonymous</title>
		<link>http://battellemedia.com/archives/2012/02/facebook-files-initial-thoughts.php#comment-28155</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Mon, 06 Feb 2012 23:36:00 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/?p=5957#comment-28155</guid>
		<description>Yup here it comes</description>
		<content:encoded><![CDATA[<p>Yup here it comes</p>
]]></content:encoded>
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	<item>
		<title>By: dbv</title>
		<link>http://battellemedia.com/archives/2012/02/facebook-files-initial-thoughts.php#comment-28152</link>
		<dc:creator>dbv</dc:creator>
		<pubDate>Mon, 06 Feb 2012 22:49:00 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/?p=5957#comment-28152</guid>
		<description>Looks like it is going to be earlier - http://gigaom.com/mobile/facebook-filling-the-gaping-hole-in-its-mobile-strategy/.  Rolling out a mobile ad presence 3 mths before an IPO won&#039;t demonstrate whether it works or not.  All a bit odd.</description>
		<content:encoded><![CDATA[<p>Looks like it is going to be earlier &#8211; <a href="http://gigaom.com/mobile/facebook-filling-the-gaping-hole-in-its-mobile-strategy/. " rel="nofollow">http://gigaom.com/mobile/facebook-filling-the-gaping-hole-in-its-mobile-strategy/. </a> Rolling out a mobile ad presence 3 mths before an IPO won&#8217;t demonstrate whether it works or not.  All a bit odd.</p>
]]></content:encoded>
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		<title>By: Anonymous</title>
		<link>http://battellemedia.com/archives/2012/02/facebook-files-initial-thoughts.php#comment-28138</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Mon, 06 Feb 2012 15:40:00 +0000</pubDate>
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		<description>Agreed, and I think they are all over it. I&#039;d not be surprised to see something come out in the next six months if not earlier here.</description>
		<content:encoded><![CDATA[<p>Agreed, and I think they are all over it. I&#8217;d not be surprised to see something come out in the next six months if not earlier here.</p>
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	<item>
		<title>By: dbv</title>
		<link>http://battellemedia.com/archives/2012/02/facebook-files-initial-thoughts.php#comment-28130</link>
		<dc:creator>dbv</dc:creator>
		<pubDate>Mon, 06 Feb 2012 13:01:00 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/?p=5957#comment-28130</guid>
		<description>@john:disqus 
Enjoyed the interview but there was no mention of mobile.  The two big themes 
of the past 5 years have been social networks (exemplified by Facebook) and 
mobile (spectacularly exemplified by Apple).  In the big picture, mobile trumps 
social ie. mobile without social would still be huge.  Yet, Facebook&#039;s S1 says 
about its mobile monetization strategy, &quot;We do not currently directly generate 
any meaningful revenue from the use of Facebook mobile products, and our ability 
to do so successfully is unproven&quot;.  Further, 445m people use Facebook&#039;s mobile 
products on iOS and Android.
The new mobile industry got going in 2007 with the introduction of the iPhone 
and in the intervening 5 years Facebook haven&#039;t developed a mobile monetization 
story.  Google started to do so with Android around 2006/2007.  Facebook could 
argue that it doesn&#039;t have the financial resources but it made a $1bn+ profit in 
the last year.  Investors (typically) purchase shares in a high-technology 
company if they believe it will grow rapidly in the future either by market 
share or profit or both.  Mobile is the future but Facebook says that 5 years 
after the new mobile industry got started (and with 445m mobile users) it 
doesn&#039;t have a meaningful revenue stream from this route yet is seeking a market 
valuation of between $80bn to $100bn.  Maybe they do have a mobile monetization 
plan to implement post-IPO but shouldn&#039;t there be something tangible in the S1 
or are investors being asked to take at face value that Facebook recognizes the 
problem and have a fix on it even though they haven&#039;t been able to fix it during 
the past 5 years?  
</description>
		<content:encoded><![CDATA[<p>@john:disqus<br />
Enjoyed the interview but there was no mention of mobile.  The two big themes<br />
of the past 5 years have been social networks (exemplified by Facebook) and<br />
mobile (spectacularly exemplified by Apple).  In the big picture, mobile trumps<br />
social ie. mobile without social would still be huge.  Yet, Facebook&#8217;s S1 says<br />
about its mobile monetization strategy, &#8220;We do not currently directly generate<br />
any meaningful revenue from the use of Facebook mobile products, and our ability<br />
to do so successfully is unproven&#8221;.  Further, 445m people use Facebook&#8217;s mobile<br />
products on iOS and Android.<br />
The new mobile industry got going in 2007 with the introduction of the iPhone<br />
and in the intervening 5 years Facebook haven&#8217;t developed a mobile monetization<br />
story.  Google started to do so with Android around 2006/2007.  Facebook could<br />
argue that it doesn&#8217;t have the financial resources but it made a $1bn+ profit in<br />
the last year.  Investors (typically) purchase shares in a high-technology<br />
company if they believe it will grow rapidly in the future either by market<br />
share or profit or both.  Mobile is the future but Facebook says that 5 years<br />
after the new mobile industry got started (and with 445m mobile users) it<br />
doesn&#8217;t have a meaningful revenue stream from this route yet is seeking a market<br />
valuation of between $80bn to $100bn.  Maybe they do have a mobile monetization<br />
plan to implement post-IPO but shouldn&#8217;t there be something tangible in the S1<br />
or are investors being asked to take at face value that Facebook recognizes the<br />
problem and have a fix on it even though they haven&#8217;t been able to fix it during<br />
the past 5 years?  </p>
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		<title>By: Facebook Launched (and Re-Launched?) &#124; The Story of Information</title>
		<link>http://battellemedia.com/archives/2012/02/facebook-files-initial-thoughts.php#comment-27979</link>
		<dc:creator>Facebook Launched (and Re-Launched?) &#124; The Story of Information</dc:creator>
		<pubDate>Sat, 04 Feb 2012 04:14:25 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/?p=5957#comment-27979</guid>
		<description>[...] to the filing: Andy Kessler, Nicholas Carr, Om Malik, John Battelle, Sam Gustin, New York Times technology reporters, The Economist Share [...]</description>
		<content:encoded><![CDATA[<p>[...] to the filing: Andy Kessler, Nicholas Carr, Om Malik, John Battelle, Sam Gustin, New York Times technology reporters, The Economist Share [...]</p>
]]></content:encoded>
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