http://battellemedia.com/archives/2012/01/yet-another-ad-match-fail.php?utm_source=rss&utm_medium=rss&utm_campaign=yet-another-ad-match-fail Thoughts on the intersection of search, media, technology, and more. Wed, 19 Jun 2013 11:42:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 http://battellemedia.com/archives/2012/01/yet-another-ad-match-fail.php#comment-26859 Brett Gardner Tue, 17 Jan 2012 19:04:00 +0000 http://battellemedia.com/?p=5832#comment-26859 This brand safety snafu could have been avoided -- there is good technology out there that allows publishers to filter content that doesn't fit with an advertiser's brand objectives. I can't imagine VacationsToGo is happy about this placement. There are a number of providers of brand safe ad targeting, including NetSeer's solution, that can ensure that mismatches like this don't happen. This brand safety snafu could have been avoided — there is good technology out there that allows publishers to filter content that doesn’t fit with an advertiser’s brand objectives. I can’t imagine VacationsToGo is happy about this placement. There are a number of providers of brand safe ad targeting, including NetSeer’s solution, that can ensure that mismatches like this don’t happen.

]]> http://battellemedia.com/archives/2012/01/yet-another-ad-match-fail.php#comment-26852 Wanna Go On A Cruise? - Funny Google Ads Tue, 17 Jan 2012 15:57:39 +0000 http://battellemedia.com/?p=5832#comment-26852 [...] via BattelleMedia [...] [...] via BattelleMedia [...]

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