free html hit counter Yet Another Ad Match Fail - John Battelle's Search Blog
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2 thoughts on “Yet Another Ad Match Fail

  1. Brett Gardner says:

    This brand safety snafu could have been avoided — there is good technology out there that allows publishers to filter content that doesn’t fit with an advertiser’s brand objectives. I can’t imagine VacationsToGo is happy about this placement. There are a number of providers of brand safe ad targeting, including NetSeer’s solution, that can ensure that mismatches like this don’t happen.