Comments on: Predictions 2012: #1 – On Twitter and Media

By: Predictions From Last Year: How I Did (2012 Edition) | John Battelle's Search BlogJohn Battelle's Search Blog

Wed, 02 Jan 2013 20:09:56 +0000

[...] Predictions 2012: #1 – On Twitter and Media - Twitter will become a media company, and the only “free radical of scale” in our Internet ecosystem. I think it is fair to say this one came true in spades. Twitter is a major force in media now, a statement that could not be said just one short year ago. As I wrote in my essay: “Twitter is an engineering-driven company, but its future rests in its ability to harness the attention of its consumers, then resell that attention to marketers.” Pretty much every major move Twitter made this past year was about securing its media-based business model. Twitter consolidated its control over its distribution, introduced “Twitter Cards” to keep readers engaged on its own platform, refined it’s increasingly addictive “Discover” media feature, introduced a broader and deeper set of engagement-based advertising products, and much more. Twitter is now seen as an essential partner for every major media company in the world – the hash tag is now a television and movie marketing essential. (Oh, and I predicted that there’d be conflict with Flipboard’s CEO being on Twitter’s board. He’s not anymore.) The second part of my prediction: That Twitter is the only “free radical of scale” in the Internet ecosystem is also true. No other company boasts Twitter’s scale, importance, and independence. I think it’s arguable that Yahoo might come back from the near dead to claim a similar status, but I doubt it. More on this as I review my second prediction below. Meanwhile, I put this prediction in the “got it right” side of the ledger. [...]

By: Halfway Through The Year: How’re The Predictions Doing? | John Battelle's Search Blog

Mon, 02 Jul 2012 21:42:27 +0000

[...] Predictions 2012: #1 – On Twitter and Media [...]

By: Predictions 2012 #4: Google’s Challenging Year « Local Search Engine Marketing Blog

Sun, 15 Jan 2012 15:29:13 +0000

[...] Predictions 2012: #1 – On Twitter and Media [...]

By: What’s Coming in Internet Advertising: 12+ Predictions for 2012 « Rob Hof's Blog

Tue, 10 Jan 2012 14:22:34 +0000

[...] So what’s next? Potentially, social ads like Facebook’s, which cut through the noise with references to what people’s friends like or have bought. But among many uncertainties about social ads are how well they will scale up to audiences of millions, how well they will work for image advertising, or whether they’re useful to any publisher except a giant social network–meaning, for now, only Facebook. Or maybe Twitter’s ad experiments will blossom. [...]

By: Sriram Krishnan

Sriram Krishnan — Tue, 10 Jan 2012 06:29:00 +0000

Google Propeller (renamed to Google Currents) has actually been out for sometime now.

By: Predictions 2012: The Roundup | John Battelle's Search Blog

Predictions 2012: The Roundup | John Battelle's Search Blog — Mon, 09 Jan 2012 20:58:13 +0000

[...] Predictions 2012: #1 – On Twitter and Media [...]

By: Predictions 2012 #7: Shooting From The Hip | John Battelle's Search Blog

Predictions 2012 #7: Shooting From The Hip | John Battelle's Search Blog — Mon, 09 Jan 2012 19:22:13 +0000

[...] Predictions 2012: #1 – On Twitter and Media [...]

By: Predictions 2012 #6: “The Corporation” Becomes A Central Societal Question Mark | John Battelle's Search Blog

Mon, 09 Jan 2012 18:06:16 +0000

[...] Predictions 2012: #1 – On Twitter and Media [...]

By: Predictions 2012 #5: A Big Year for M&A | John Battelle's Search Blog

Predictions 2012 #5: A Big Year for M&A | John Battelle's Search Blog — Thu, 05 Jan 2012 22:28:41 +0000

[...] Predictions 2012: #1 – On Twitter and Media [...]

By: Predictions 2012 #4: Google’s Challenging Year « Darin R. McClure – The Good Life In San Clemente

Thu, 05 Jan 2012 14:10:25 +0000

[...] Predictions 2012: #1 – On Twitter and Media [...]