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	<title>Comments on: Brands as Publishers</title>
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	<description>Thoughts on the intersection of search, media, technology, and more.</description>
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		<title>By: What brands can learn from online publishers &#124; Hosting In</title>
		<link>http://battellemedia.com/archives/2011/11/brands-as-publishers.php#comment-31282</link>
		<dc:creator>What brands can learn from online publishers &#124; Hosting In</dc:creator>
		<pubDate>Wed, 03 Oct 2012 22:34:51 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/?p=5573#comment-31282</guid>
		<description>[...] than a decade &#8212; that is, to develop content that consumers respond to and come back to visit again and again.   Get connected. Want to meet the agencies that are driving the future of digital marketing? [...]</description>
		<content:encoded><![CDATA[<p>[...] than a decade &#8212; that is, to develop content that consumers respond to and come back to visit again and again.   Get connected. Want to meet the agencies that are driving the future of digital marketing? [...]</p>
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		<title>By: What brands can learn from online publishers &#124; A feed powered blog with no original content by Rutger Tuit</title>
		<link>http://battellemedia.com/archives/2011/11/brands-as-publishers.php#comment-31281</link>
		<dc:creator>What brands can learn from online publishers &#124; A feed powered blog with no original content by Rutger Tuit</dc:creator>
		<pubDate>Wed, 03 Oct 2012 16:02:23 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/?p=5573#comment-31281</guid>
		<description>[...] than a decade &#8212; that is, to develop content that consumers respond to and come back to visit again and again.   Get connected. Want to meet the agencies that are driving the future of digital marketing? [...]</description>
		<content:encoded><![CDATA[<p>[...] than a decade &#8212; that is, to develop content that consumers respond to and come back to visit again and again.   Get connected. Want to meet the agencies that are driving the future of digital marketing? [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: What brands can learn from online publishers &#124; X SEO</title>
		<link>http://battellemedia.com/archives/2011/11/brands-as-publishers.php#comment-31280</link>
		<dc:creator>What brands can learn from online publishers &#124; X SEO</dc:creator>
		<pubDate>Wed, 03 Oct 2012 16:00:39 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/?p=5573#comment-31280</guid>
		<description>[...] than a decade &#8212; that is, to develop content that consumers respond to and come back to visit again and again.   Get connected. Want to meet the agencies that are driving the future of digital marketing? [...]</description>
		<content:encoded><![CDATA[<p>[...] than a decade &#8212; that is, to develop content that consumers respond to and come back to visit again and again.   Get connected. Want to meet the agencies that are driving the future of digital marketing? [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: What media can learn from swarming activities &#124; Matt McAlister</title>
		<link>http://battellemedia.com/archives/2011/11/brands-as-publishers.php#comment-29776</link>
		<dc:creator>What media can learn from swarming activities &#124; Matt McAlister</dc:creator>
		<pubDate>Fri, 01 Jun 2012 10:26:48 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/?p=5573#comment-29776</guid>
		<description>[...] more clear.  Conversation is much more familiar to marketers than distributed networks are. # John Battelle has been exploring this move brands are making now.  He even goes as far as stating that [...]</description>
		<content:encoded><![CDATA[<p>[...] more clear.  Conversation is much more familiar to marketers than distributed networks are. # John Battelle has been exploring this move brands are making now.  He even goes as far as stating that [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Anonymous</title>
		<link>http://battellemedia.com/archives/2011/11/brands-as-publishers.php#comment-25730</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Wed, 09 Nov 2011 20:41:00 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/?p=5573#comment-25730</guid>
		<description>Doh sorry. Was rushing. More here:
 http://battellemedia.com/archives/2006/12/packaged_goods_media_vs_conversational_media_part_one_updated.php 
and here
 http://battellemedia.com/archives/2006/12/packaged_goods_media_v_conversational_media_part_two.php 
and here
 http://battellemedia.com/archives/2007/03/conversational_marketing_pgm_v_cm_part_3.php 
and
 http://battellemedia.com/archives/2010/03/toward_a_new_understanding_of_publishing_part_1.php 
and
 http://battellemedia.com/archives/2010/04/brands_as_publishers_-_part_2.php</description>
		<content:encoded><![CDATA[<p>Doh sorry. Was rushing. More here:<br />
 <a href="http://battellemedia.com/archives/2006/12/packaged_goods_media_vs_conversational_media_part_one_updated.php" rel="nofollow">http://battellemedia.com/archives/2006/12/packaged_goods_media_vs_conversational_media_part_one_updated.php</a><br />
and here<br />
 <a href="http://battellemedia.com/archives/2006/12/packaged_goods_media_v_conversational_media_part_two.php" rel="nofollow">http://battellemedia.com/archives/2006/12/packaged_goods_media_v_conversational_media_part_two.php</a><br />
and here<br />
 <a href="http://battellemedia.com/archives/2007/03/conversational_marketing_pgm_v_cm_part_3.php" rel="nofollow">http://battellemedia.com/archives/2007/03/conversational_marketing_pgm_v_cm_part_3.php</a><br />
and<br />
 <a href="http://battellemedia.com/archives/2010/03/toward_a_new_understanding_of_publishing_part_1.php" rel="nofollow">http://battellemedia.com/archives/2010/03/toward_a_new_understanding_of_publishing_part_1.php</a><br />
and<br />
 <a href="http://battellemedia.com/archives/2010/04/brands_as_publishers_-_part_2.php" rel="nofollow">http://battellemedia.com/archives/2010/04/brands_as_publishers_-_part_2.php</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Chris Parente</title>
		<link>http://battellemedia.com/archives/2011/11/brands-as-publishers.php#comment-25728</link>
		<dc:creator>Chris Parente</dc:creator>
		<pubDate>Wed, 09 Nov 2011 19:55:00 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/?p=5573#comment-25728</guid>
		<description>Yes, read the article and that generated my initial question. </description>
		<content:encoded><![CDATA[<p>Yes, read the article and that generated my initial question. </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Anonymous</title>
		<link>http://battellemedia.com/archives/2011/11/brands-as-publishers.php#comment-25727</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Wed, 09 Nov 2011 16:02:00 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/?p=5573#comment-25727</guid>
		<description>read my piece in Ad Age from this week, http://battellemedia.com/archives/2011/11/brands-as-publishers.php</description>
		<content:encoded><![CDATA[<p>read my piece in Ad Age from this week, <a href="http://battellemedia.com/archives/2011/11/brands-as-publishers.php" rel="nofollow">http://battellemedia.com/archives/2011/11/brands-as-publishers.php</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Chris Parente</title>
		<link>http://battellemedia.com/archives/2011/11/brands-as-publishers.php#comment-25725</link>
		<dc:creator>Chris Parente</dc:creator>
		<pubDate>Wed, 09 Nov 2011 15:54:00 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/?p=5573#comment-25725</guid>
		<description>Of course!  Not looking for proprietary secrets, just some basics, a bit more specificity. Happy to take this outside the thread if more appropriate.</description>
		<content:encoded><![CDATA[<p>Of course!  Not looking for proprietary secrets, just some basics, a bit more specificity. Happy to take this outside the thread if more appropriate.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Christian Louboutin</title>
		<link>http://battellemedia.com/archives/2011/11/brands-as-publishers.php#comment-25718</link>
		<dc:creator>Christian Louboutin</dc:creator>
		<pubDate>Wed, 09 Nov 2011 07:25:00 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/?p=5573#comment-25718</guid>
		<description>have a nice day!
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		<content:encoded><![CDATA[<p>have a nice day!<br />
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]]></content:encoded>
	</item>
	<item>
		<title>By: Anonymous</title>
		<link>http://battellemedia.com/archives/2011/11/brands-as-publishers.php#comment-25707</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Tue, 08 Nov 2011 19:06:00 +0000</pubDate>
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		<description>Indeed I can. Of course I think the best way is to work with FM, naturally....</description>
		<content:encoded><![CDATA[<p>Indeed I can. Of course I think the best way is to work with FM, naturally&#8230;.</p>
]]></content:encoded>
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