Comments on: Help Me Interview Ross Levinsohn, EVP, Yahoo (And Win Free Tix to Web 2) http://battellemedia.com/archives/2011/10/help_me_interview_ross_levinsohn_evp_yahoo_and_win_free_tix_to_web_2.php?utm_source=rss&utm_medium=rss&utm_campaign=help_me_interview_ross_levinsohn_evp_yahoo_and_win_free_tix_to_web_2 Thoughts on the intersection of search, media, technology, and more. Wed, 19 Jun 2013 11:42:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Soren Gordhamer http://battellemedia.com/archives/2011/10/help_me_interview_ross_levinsohn_evp_yahoo_and_win_free_tix_to_web_2.php#comment-14 Soren Gordhamer Wed, 12 Oct 2011 18:58:04 +0000 http://battellemedia.com/archives/2011/10/help_me_interview_ross_levinsohn_evp_yahoo_and_win_free_tix_to_web_2.php#comment-14 <p>It seems increasingly in this age, people are looking for the "next great thing." Sites only have so long to be cool, then interests shift.</p> <p>Yahoo had its day. Can you come back, like Apple did in the product business with the i-phone, i-pod, etc, keeping your same brand ... or do you need to rebrand yourself to make yourself more relevant for today's users? </p> It seems increasingly in this age, people are looking for the “next great thing.” Sites only have so long to be cool, then interests shift.

Yahoo had its day. Can you come back, like Apple did in the product business with the i-phone, i-pod, etc, keeping your same brand … or do you need to rebrand yourself to make yourself more relevant for today’s users?

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