What’s the CEO of a major advertising holding company doing at Web 2 Summit? Well, come on down and find out. Marketing dollars are the oxygen in the Internet’s bloodstream – the majority of our most celebrated startups got that way by providing marketing solutions to advertisers of all stripes. Think about it: Google, Facebook, Twitter, Foursquare, Groupon – all provide channels between customers and brands.
So it only seem fitting that invite a man responsible for more than $6.5 billion in marketing-driven revenues (and that’s not advertising spend, that’s revenues after spend). Michael Roth runs the Interpublic Group of Companies, which include scores of specialized agencies, from Cadreon on the automated buying side of things to McCann, Lowe, and DraftFCB. The company employs more than 40,000 people around the world.
Marketing is changing dramatically as the Internet becomes *the* medium connecting brands and consumers. It’s also a key indicator of economic health – as goes marketing spend, so goes the economy. I’ll be asking Roth about the role digital has played in his business, as well as how he sees the rise of companies such as Google and Facebook.
What do you want to learn from a top executive in the world of marketing?
As an extra incentive, I’ll be picking the best three questions from these series of posts (including Paul Otellini, Mary Meeker, Michael Roth, Steve Ballmer, James Gleick, Vic Gundotra, and Reid Hoffman, among others.) The authors of those questions will get complimentary passes to Web 2 – a more than $4000 value. So get to commenting, and thank you!