Comments on: Taking Twitter to the Next Level: President of Global Revenue Adam Bain

By: Whole House Fans

Whole House Fans — Thu, 26 May 2011 11:41:54 +0000

I am very new in this social media line, but love to read this kind of blog. As you mention about Twitter this year revenue, I wonder that this is not a very high amount of revenue they are getting inspite of the services they are provided. Thanks.

By: Debra Aho Williamson

Debra Aho Williamson — Wed, 25 May 2011 22:11:22 +0000

Dan makes a great point about Twitter's user base. Once you add in dupe accounts, business accounts, RSS feed accounts, etc., the total number of actual users gets a lot smaller -- there are about 20.6 million adults in the US, eMarketer estimates.

John- I'm sending my colleague Kimberly Maul to the conference; she's on my team and based in New York. Catch you next time.

By: Dan Farfan

Dan Farfan — Wed, 25 May 2011 18:40:34 +0000

Calling an automatic, machine-repeated, connection to another user's time line or a hashtag topic "searches" makes twitter's "searches" number complete gibberish. Twitter doesn't even have a decent feature to search for its own users! "Google the person's name and add twitter to the end" as one of their founders once said.

The 200,000,000 "user" number is suspect as well. 200,000,000 ACCOUNTS, sure. That's not active users. Even only a (unknown) fraction of the active accounts are humans.

With all the legitimate success twitter has had, there's no need to exaggerate. But hey...don't tell anyone at T. Rowe Price or any of the other investment houses holding twitter paper.

By: John

John — Wed, 25 May 2011 18:25:31 +0000

Thank Debbie, great questions, so sorry to miss you this year. Send someone in your place!

By: Debra Aho Williamson

Debra Aho Williamson — Wed, 25 May 2011 18:22:32 +0000

Here's two:

Twitter seems to be most appropriate for advertisers that are performance-driven. What are your plans to create ad types that appeal to brand advertisers, such as rich media or video?

We've been hearing bits and pieces about your self-serve ad platform for several months now. What's taking so long for you to roll it out, and what are your goals with it?

I won't be able to make it to the conference this year - bummed to miss it!