Comments on: Facebook to Take Lead in Display on Web? Hold On… http://battellemedia.com/archives/2011/05/facebook_to_take_lead_in_display_on_web_hold_on.php?utm_source=rss&utm_medium=rss&utm_campaign=facebook_to_take_lead_in_display_on_web_hold_on Thoughts on the intersection of search, media, technology, and more. Tue, 21 May 2013 16:33:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: cheap new era caps wholesale http://battellemedia.com/archives/2011/05/facebook_to_take_lead_in_display_on_web_hold_on.php#comment-30072 cheap new era caps wholesale Tue, 03 Jul 2012 07:14:00 +0000 http://battellemedia.com/archives/2011/05/facebook_to_take_lead_in_display_on_web_hold_on.php#comment-30072  Cap in a variety of types. Have American of the cap, uniform cap, and cloth cap and so on. It is suitable for the head for target around the floorboard of the hat.  Cap in a variety of types. Have American of the cap, uniform cap, and cloth cap and so on. It is suitable for the head for target around the floorboard of the hat.

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]]> By: Versie Bartlett http://battellemedia.com/archives/2011/05/facebook_to_take_lead_in_display_on_web_hold_on.php#comment-423 Versie Bartlett Sat, 14 May 2011 02:10:40 +0000 http://battellemedia.com/archives/2011/05/facebook_to_take_lead_in_display_on_web_hold_on.php#comment-423 <p>Every time I hit an ad on FB I ended with a virus or the ad took me to nowhere land!</p> Every time I hit an ad on FB I ended with a virus or the ad took me to nowhere land!

]]> By: Gabriel Goldenberg http://battellemedia.com/archives/2011/05/facebook_to_take_lead_in_display_on_web_hold_on.php#comment-422 Gabriel Goldenberg Thu, 12 May 2011 14:14:58 +0000 http://battellemedia.com/archives/2011/05/facebook_to_take_lead_in_display_on_web_hold_on.php#comment-422 <p>I think you're looking at something cosmetic whereas the above comparisons are more substantive. Permission vs interruption marketing is the substantive difference, despite the slight misnomer of 'display' ads.</p> I think you’re looking at something cosmetic whereas the above comparisons are more substantive. Permission vs interruption marketing is the substantive difference, despite the slight misnomer of ‘display’ ads.

]]> By: Ben Plomiom http://battellemedia.com/archives/2011/05/facebook_to_take_lead_in_display_on_web_hold_on.php#comment-421 Ben Plomiom Thu, 12 May 2011 12:51:24 +0000 http://battellemedia.com/archives/2011/05/facebook_to_take_lead_in_display_on_web_hold_on.php#comment-421 <p>Steve. 100% agree, customer intent will determine wheter those ads will perform. Creatives and placements are secondary. Google remains a leader in capturing those customer intents, until Facebook can figure out how to dissociate passive (i.e contextual) from true intent. </p> <p>Interesting comments on search retargeting. We are seeing some success with retailers right now in the order of 10 to 1. This is primarily because we serve display ads based on customer intent that was captured through their search terms. </p> <p>Ben Plomion<br /> @chango</p> Steve. 100% agree, customer intent will determine wheter those ads will perform. Creatives and placements are secondary. Google remains a leader in capturing those customer intents, until Facebook can figure out how to dissociate passive (i.e contextual) from true intent.

Interesting comments on search retargeting. We are seeing some success with retailers right now in the order of 10 to 1. This is primarily because we serve display ads based on customer intent that was captured through their search terms.

Ben Plomion
@chango

]]> By: Ross Bradley http://battellemedia.com/archives/2011/05/facebook_to_take_lead_in_display_on_web_hold_on.php#comment-420 Ross Bradley Thu, 12 May 2011 11:50:14 +0000 http://battellemedia.com/archives/2011/05/facebook_to_take_lead_in_display_on_web_hold_on.php#comment-420 <p>John - I have been looking at Facebook Ads and have come up with the following firm conclusion. <a href="http://tinyurl.com/3o43a77" rel="nofollow">http://tinyurl.com/3o43a77</a></p> John – I have been looking at Facebook Ads and have come up with the following firm conclusion. http://tinyurl.com/3o43a77

]]> By: Seo http://battellemedia.com/archives/2011/05/facebook_to_take_lead_in_display_on_web_hold_on.php#comment-419 Seo Wed, 11 May 2011 15:40:16 +0000 http://battellemedia.com/archives/2011/05/facebook_to_take_lead_in_display_on_web_hold_on.php#comment-419 <p>It's all about the spin put on the statistics. At the end of the day, I would rather have Google's Ad revenue, regardless of what you call it than Facebook's ad revenue. That's if I actually had to choose between the two!</p> It’s all about the spin put on the statistics. At the end of the day, I would rather have Google’s Ad revenue, regardless of what you call it than Facebook’s ad revenue. That’s if I actually had to choose between the two!

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